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Essentials of Marketing: A Global-managerial Approach (Mcgraw-Hill/Irwin Series in Marketing)

Essentials of Marketing: A Global-managerial Approach (Mcgraw-Hill/Irwin...

Author: William D. Perreault, E. Jerome McCarthy - (Paperback) ... more

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Review from a shopper who 'Loved it'
From: Posted: May 01, 2009 Type: User Review Good book, Great price, best seller

the book is paper back, but that's fine, cheapest book I ever bought for a class at under 10 dollars.

shipped fairly fast under standard shipping

the book itself is a good book also, it's very easy to read, and since this...
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Global Marketing

Global Marketing

Author: Kate Gillespie, Jean-Pierre Jeannet, H. d. Hennessey - (Hardcover) ... more

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Review from a shopper who 'Loved it'
From: Posted: Jun 25, 2009 Type: User Review Speedy Delivery/GREAT PRICE/Excellent Condition

I got this book quickly, it was for a summer class so timing was important. It was the exact same book my school bookstore was charing 200 dollars for, and it was in PERFECT condition. I didn't even pay 40 for this after expedited shipping. I will...
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Review from a shopper who 'Hated it'
From: Posted: Oct 06, 2009 Type: User Review International Marketing Textbook I never received.

I am a first time, and last time, Amazon customer. I ordered a used text book to save money because some of my classmates and friends have done so in the past and had good luck. I am taking a 10 week fast track college class and waited nearly a...
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Global Marketing Strategies

Global Marketing Strategies

Author: Jean-Pierre Jeannet - (Hardcover) ... more

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Review from a shopper who 'Loved it'
From: Posted: Apr 16, 2000 Type: User Review Global Marketing Strategies Jeannet & hennessey

I use this book for instructing my third year marketing students who find the case study section particularly helpful. The glossy pages of international statistics make for easy reading. A very good value for money book.
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Review from a shopper who was 'On the Fence'
From: Posted: Apr 06, 2006 Type: User Review Used in MBA program for International Marketing

We used this book for our International marketing class and did not find the textbook that useful in that it didn't seem that applicable to "real world" situations. It also didn't really teach any solid techniques. I did not keep it around as a...
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Global Marketing (4th Edition) (Pie)

Global Marketing (4th Edition) (Pie)

Author: Warren J. Keegan, Mark C. Green - (Paperback) ... more

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Review from a shopper who 'Loved it'
From: Posted: Jan 19, 2009 Type: User Review great book

This book was great for the price. I was in need of a book for a winter class i was taking which was only 3 weeks long, the book store would have cost me $148 and i purchased it for $8 with shipping. Can't complain a $140 savings.
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From: Posted: Aug 25, 2008 Type: User Review Bad Shipping

Amazon shipped this item in a very thin bubble mailer -- new book was not shrinkwrapped, mailer was thin and beat up, and USPS *FOLDED* the book to stick in the mailbox rather than putting it in the package box or on doorstep. binding now has a...
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Global Marketing Management: A Casebook

Global Marketing Management: A Casebook

Author: John A. Quelch, Christopher Bartlett - (Paperback) ... more

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Global Marketing Strategies And Cases In Global Marketing Strategies Annual 2005 Set

Global Marketing Strategies And Cases In Global Marketing Strategies...

Global Marketing Strategies earns high praise for its up-to-date coverage of the field, especially from instructors ... more

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Review from a shopper who 'Loved it'
From: Posted: Apr 16, 2000 Type: User Review Global Marketing Strategies Jeannet & hennessey

I use this book for instructing my third year marketing students who find the case study section particularly helpful. The glossy pages of international statistics make for easy reading. A very good value for money book.
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Review from a shopper who was 'On the Fence'
From: Posted: Apr 06, 2006 Type: User Review Used in MBA program for International Marketing

We used this book for our International marketing class and did not find the textbook that useful in that it didn't seem that applicable to "real world" situations. It also didn't really teach any solid techniques. I did not keep it around as a...
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Global Marketing: Foreign Entry, Local Marketing, and Global Management (McGraw-Hill/Irwin Series in Marketing)

Global Marketing: Foreign Entry, Local Marketing, and Global Management...

Author: Johny K. Johansson - (Hardcover) ... more

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Review from a shopper who 'Loved it'
From: Posted: Sep 03, 2005 Type: User Review Good condition

Received item in a good condition and made special provisions to send it faster due to my constraints.
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Review from a shopper who 'Hated it'
From: Posted: Jul 21, 2005 Type: User Review Ripping you off

This is book is what in marketing they call the rip-off strategy.

Chances are you're not going to pay this outrageous price for such a boring book unless you are forced to for a class, as was my case. It's bad enough that the...
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This Business of Global Music Marketing: Global Strategies for Maximizing Your Music's Popularity and Profits (This Business of)

This Business of Global Music Marketing: Global Strategies for...

Author: Tad Lathrop - (Hardcover) - 2007 ... more

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Review from a shopper who 'Loved it'
From: Posted: Jan 29, 2009 Type: User Review Only book availabe that covers this subject that is up-to-date in 2009

As far as I khow, this is the only book available that covers this subject. There was a short article in the WSJ about a specific musician, and how he has been able to self promote his music using social media tools.

And there was...
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Strategic Marketing Decisions In Global Markets

Strategic Marketing Decisions In Global Markets

Author: Robin Lowe, Isobel Doole - (Paperback) ... more

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Global Marketing: Foreign Entry, Local Marketing and Global Management
Global Marketing: Foreign Entry, Local Marketing and Global Management

Global Marketing: Foreign Entry, Local Marketing and Global Management

Global Marketing: Foreign Entry, Local Marketing and Global Management

Johansson's "Global Marketing, 5/e" utilizes a three-pronged framework to organize the discussion of how to conduct ... more

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Review from a shopper who 'Loved it'
From: Posted: Sep 02, 2005 Type: User Review Good condition

Received item in a good condition and made special provisions to send it faster due to my constraints.
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Review from a shopper who 'Hated it'
From: Posted: Jul 20, 2005 Type: User Review Ripping you off

This is book is what in marketing they call the rip-off strategy.

Chances are you're not going to pay this outrageous price for such a boring book unless you are forced to for a class, as was my case. It's bad enough that the...
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