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Successful Direct Marketing Methods

Successful Direct Marketing Methods

Author: Ron Jacobs, Bob Stone - (Hardcover) ... more

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Review from a shopper who 'Loved it'
From: Posted: Jun 13, 2000 Type: User Review Good Overview of Traditional Direct Marketing

This is a good book for getting an overview of Direct Marketing. It
is, however, not up to date. From the time of the last publishing
(1996, 6th edition) there have been many changes in the world of
direct marketing. Some of the...
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Review from a shopper who 'Hated it'
From: Posted: Mar 15, 2008 Type: User Review annoying

although informative .. this is one of the most boring and sometimes obvious textbooks i have ever read
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Review from a shopper who was 'On the Fence'
From: Posted: Oct 18, 2003 Type: User Review Review of direct marketing methods available

The book lists and describes the direct marketing media you can use (magazines, newspapers, direct mail, etc), but it doesn't really give an insight on what works, what doesn't. Don't expect to get a good advice on how to write headlines for...
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The Next Step in Database Marketing: Consumer Guided Marketing: Privacy for Your Customers, Record Profits for You

The Next Step in Database Marketing: Consumer Guided Marketing: Privacy...

Author: Dick Shaver - (Hardcover) ... more

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Review from a shopper who 'Loved it'
From: Posted: Apr 18, 2006 Type: User Review Good examples

The book has many examples. Very practical. I wish there were more case studies.
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The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database

The Complete Database Marketer: Second Generation Strategies and...

Author: Arthur Middleton Hughes - (Hardcover) ... more

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Review from a shopper who 'Loved it'
From: Posted: Nov 20, 2000 Type: User Review Best ever guide to Database Marketing !

Hughes is a well-known person in the world of Database Marketing. I have read many books and attended many courses on the subject of this marketing technique, but none of them even comes close to this excellent publication. In an easy-to-read and...
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