database marketing in Marketing Sales Books

Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer... more

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  Review

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  Successful Direct Marketing Methods

  • From:Amazon
  • Posted:Mar-15-2008

  • annoying
  • although informative .. this is one of the most boring and sometimes obvious textbooks i have ever read
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  • From:Amazon
  • Posted:Oct-18-2003

  • Review of direct marketing methods available
  • The book lists and describes the direct marketing media you can use (magazines, newspapers, direct mail, etc), but it doesn't really give an insight on what works, what doesn't. Don't expect to get...
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  • From:Amazon
  • Posted:Jun-13-2000

  • Good Overview of Traditional Direct Marketing
  • This is a good book for getting an overview of Direct Marketing. It
    is, however, not up to date. From the time of the last publishing
    (1996, 6th edition) there have been many changes in...
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Praise for The Next Step in Database Marketing "This book should be required reading for every direct marketer!"... more

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  Review

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  The Next Step in Database Marketing: Consumer Guided Marketing: Privacy for Your Customers,...

  • From:Amazon
  • Posted:Apr-18-2006

  • Good examples
  • The book has many examples. Very practical. I wish there were more case studies.
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The Complete Database Marketer is totally redrafted to bring it up to date with developments through 1995. Specific... more

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  Review

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  The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power...

  • From:Amazon
  • Posted:Nov-20-2000

  • Best ever guide to Database Marketing !
  • Hughes is a well-known person in the world of Database Marketing. I have read many books and attended many courses on the subject of this marketing technique, but none of them even comes close to...
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