Purple Cow: Transform Your Business by Being Remarkable

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.

Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place. more

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Smarter Choice Purple Cow : Transform Your Business... by Seth Godin. ISBN13: 9781591840213. ISBN10: 159184021X. Published by Penguin Group (USA) Inc.. Edition: 02 Used	Textbooks.com 2,445 reviews *smarter certified	$21 $11.55 Coupon 2 coupons available Code:No Code Required Detail: Free shipping w/ $25 purchase at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Code:xicyx Detail: Use coupon code xicyx at checkout to enjoy Free Shipping on your order plus enter to win $500 at Textbooks. Expires:Dec-31-2009 Restriction:Unknow	See it
Purple Cow Purple Cow Books	DeepDiscount.com 4,164 reviews *smarter certified	$14.67 Free Shipping Coupon 1 coupon available Code:No Code Required Detail: Free Standard shipping on any order at DeepDiscount. Expires:Aug-31-2010 Restriction:Unknow	See it
Purple Cow: Transform Your Business... Marketing - General Business & Economics - You're either a Purple Cow or you're not. You're either remarkable or...	Barnes & Noble	$21 $15.08 Coupon 2 coupons available Code:J7M3C9V Detail: 20% off single item when you use Master card at Barnes & Noble Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Free Shipping on orders of $25 at Barnes & Noble Expires:Jun-30-2010 Restriction:see site for more details	See it
Purple Cow: Transform Your Business... You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks...	24 reviews	$8.45 Free Shipping	See it
Purple Cow: Transform Your Business... Pages: 160, Edition: 1, Hardcover, Portfolio Hardcover	Amazon 11,406 reviews	$12.24 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.	See it
Purple Cow Demonstrates the need for companies to develop innovative products, services, and techniques that consumers will seek...	Staples 156 reviews	$16.76	See it
Purple Cow: Transform Your Business... Marketing - General Business & Economics - Seth Godin,Hardcover, English-language edition,Pages:160,Pub by Penguin...	Barnes and Noble 20 reviews	$12.24	See it

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ProductReviews79/100 (100 Reviews)

Recent Reviews

3/5: From: Amazon; Posted: Sep-18-2009; It' Common Since; I met a girl who claimed this book changed her life, so I ordered it immediately. I read the whole book and did read anything that I was not already aware of. Hmmm...; read full review | report as inappropriate

3/5: From: Amazon; Posted: Jul-23-2009; It was just ok for me; The book was just ok for me. This was part of the book club at work. Heavy on the theory light on the details. At least it is a short and fast read.; read full review | report as inappropriate

4/5: From: Amazon; Posted: Jun-28-2009; Be Remarkable, Focus on the Innovators and Early Adopters; Having read Tribes from Seth Godin and enjoyed it I decided to give Purple Cow a go. Written in a very similar, easy-reading style, I took away two key messages from Purple Cow:1. Be Remarkable2. Focus on the Innovators and Early...; read full review | report as inappropriate

4/5: From: Amazon; Posted: Jun-18-2009; Puple Cow: Transform Your Business by Being Remarkable; Marketing in today's world is much like the cows in the field. Cows in the field are interesting, but after you see these a number of times they become less interesting and then eventually you really do not notice them anymore. As a...; read full review | report as inappropriate

Selected Reviews

4/5: From: Amazon; Posted: Jun-28-2009; Be Remarkable, Focus on the Innovators and Early Adopters; Having read Tribes from Seth Godin and enjoyed it I decided to give Purple Cow a go. Written in a very similar, easy-reading style, I took away two key messages from Purple Cow:1. Be Remarkable2. Focus on the Innovators and Early...; read full review | report as inappropriate

3/5: From: Amazon; Posted: Sep-18-2009; It' Common Since; I met a girl who claimed this book changed her life, so I ordered it immediately. I read the whole book and did read anything that I was not already aware of. Hmmm...; read full review | report as inappropriate

2/5: From: Amazon; Posted: Jun-11-2009; A little worse than blah, blah, blah; It feels like Godin just surrounded himself w/ a handful of marketing texts and best sellers and just copied other peoples' work when he created Purple Cow.There is virtually nothing new here - He simply regurgitates what other people...; read full review | report as inappropriate