Marketing & Sales Books

This celebrated New York Times bestsellernow poised to reach an even wider audience in paperbackis a book that is... more

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  The Tipping Point: How Little Things Can Make a Big Difference

  • From:Amazon
  • Posted:Jan-25-2009

  • One Person Can Change Many Lives
  • What I took away from this book is that you can make a big difference in other people's lives. Of course, how you do it is up to you--you can spread VD throughout a city (one example in the book)...
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  • From:Amazon
  • Posted:Jan-16-2009

  • An Entertaining, But Shallow, Look at the Growth of Trends
  • As a social scientist, I was very excited about reading Malcolm Gladwell's the Tipping Point. Tipping Point is highly entertaining and gave me some great food for thought. The book, however, is not...
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  • From:Amazon
  • Posted:Jan-04-2009

  • It is a tipping point, unless it is not
  • Malcolm Gladwell writes well. But there is not much substance. Sometimes, there is a point in time something changes dramatically. Sometimes, it doesn't come. These first ones are by definition...
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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do... more

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  Review

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  Purple Cow: Transform Your Business by Being Remarkable

  • From:Amazon
  • Posted:Sep-18-2009

  • It' Common Since
  • I met a girl who claimed this book changed her life, so I ordered it immediately. I read the whole book and did read anything that I was not already aware of. Hmmm...
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  • From:Amazon
  • Posted:Jun-28-2009

  • Be Remarkable, Focus on the Innovators and Early Adopters
  • Having read Tribes from Seth Godin and enjoyed it I decided to give Purple Cow a go. Written in a very similar, easy-reading style, I took away two key messages from Purple Cow:
    
    1. Be...
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  • From:Amazon
  • Posted:Jun-11-2009

  • A little worse than blah, blah, blah
  • It feels like Godin just surrounded himself w/ a handful of marketing texts and best sellers and just copied other peoples' work when he created Purple Cow.
    
    There is virtually nothing...
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``Solution Selling is the most comprehensive sales and sales management process available today. Mike Bosworth has... more

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  Solution Selling: Creating Buyers in Difficult Selling Markets

  • From:Amazon
  • Posted:Jul-07-2009

  • Savvy guide to business-to-business selling
  • Instead of focusing on a prospective buyer, many salespeople spout lists of their product's or service's features and benefits. Does the buyer have a problem that these advantages solve? Maybe. The...
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A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to... more

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  Selling the Invisible: A Field Guide to Modern Marketing

  • From:Amazon
  • Posted:Sep-05-2009

  • Don't be a commodity. Great information on how to differentiate your business and get the message out.
  • Over the past few decades there has been a relentless push to "commoditize" products and services, especially products. Those of us who run businesses and who are involved in sales and marketing...
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  • From:Amazon
  • Posted:Oct-12-2008

  • Drinking from a fire hose
  • Nutshell review - This little book has +/-200 tips and points about marketing in service businesses. These are presented in a collection of short stories or mini-chapters of a paragraph or two with...
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  • From:Amazon
  • Posted:Aug-24-2006

  • Don't Buy This Book!
  • Terrible is all I can say. This author breaks every rule he suggests to you. The introduction is boring. It is small story chapters with a bold sentence or two at the end. These are the...
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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the... more

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  Review

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  Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from...

  • From:Amazon
  • Posted:Oct-13-2009

  • Guerrilla Review
  • This book is a great reminder of what a small business owner has at his or her disposal in getting information out to the potential clients. This is the main reason why I purchased this book to...
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  • From:Amazon
  • Posted:Jun-02-2009

  • Not happy with service
  • I cannot rate this product as I have not received it yet. Very unhappy with the service. I ordered on April 30 and it's June 2 and have not received it yet.
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  • From:Amazon
  • Posted:Jan-09-2009

  • Book
  • Book came in perfect condition however, it took the book 18 days to get here from the time that I ordered it. I was a little disappointed about how long it took to get here. The book was as I...
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The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses... more

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  The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving...

  • From:Amazon
  • Posted:Aug-23-2009

  • Ten faces of innovation
  • This book is a must learn and share this information with colleagues inside the organization to build a new organization that will change the meaning of working and fun!
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  • From:Amazon
  • Posted:Jul-30-2007

  • Good stories, but very IDEO-centric
  • Tom Kelley's book The Ten Faces of Innovation defines ten personas (thankfully not "named"--Bob, Sally, etc--just titled) that exemplify roles in an innovative team. They aren't job titles or...
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In a world inundated with sales books on getting to yes, this book recommends just the opposite, focusing on how... more

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  Go for No!

  • From:Amazon
  • Posted:Sep-30-2009

  • It's not just going to change the way you sell. It will change the way you live.
  • If you're in any kind of sales-related occupation, you've dealt with rejection. The cold call hangups, the string-you-along time parasite who ditches you at the end... all the "bad stuff" you put...
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The 12th edition of this popular text continues to build on four major marketing themes: building and managing... more

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  Review

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  Principles of Marketing (12th Edition) (Principles of Marketing)

  • From:Amazon
  • Posted:Oct-12-2009

  • book review
  • Good product! I received it in about four days. And it was a good price. Book was in good condition.
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  • From:Amazon
  • Posted:Sep-17-2009

  • Too much fluff
  • The chapters are usually 30 pages long and the text is written probably in font 8 or 10 making it difficult to read and boring. There is to much fluff for little content.
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  • From:Amazon
  • Posted:Jul-24-2009

  • Price!
  • I suppose the number of copies in the U.S. is significantly higher than (for the translated version) in Germany. Furthermore, the German print is of higher quality and had to be translated....
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Struggling to Get Your Foot in the Door of Big Companies?Setting up meetings with corporate decision makers has never... more

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  Review

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  Selling to Big Companies

  • From:Amazon
  • Posted:Sep-25-2009

  • Great practical tips that you can use
  • Good meaty tips on specific communication tactics with corporate leaders. How to craft an effective email, an effective voicemail, an effective value proposition. Good useful information.
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  • From:Amazon
  • Posted:Jan-29-2008

  • USA oriented
  • Quite a good book. It's especially valuable for salespeople who struggle to get through voicemail. Most of the value added comes form strategies that bring you through voicemail. I come form Europe...
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  • From:Amazon
  • Posted:Aug-31-2007

  • WHERE IS THE BOOK IN THE FIRST PLACE?
  • I AM YET TO RECEIVE THIS BOOK ORDERED LONG TIME AGO
    WHAT IS HAPPENING TO ITS DELIVERY
    
    HARISANKAR IYER
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When photographers try to make the jump to the professional ranks, it is tempting to believe that a good approach is... more

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  Review

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  Fast Track Photographer: The Definitive New Approach to Successful Wedding Photography

  • From:Amazon
  • Posted:Aug-05-2009

  • Warning - Kindle Version Not Complete (Does not include pDNA Tool)
  • I purchase the Kindle version as I love having my books with me for reading when an opportunity strikes. After buying the Kindle version of this book I discovered that it does NOT include the pDNA...
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  • From:Amazon
  • Posted:Jun-26-2009

  • Not as I had hoped.
  • I was excited to get this book because of all the good reviews. It took me a week or so to read, normally I can tear through a photog book in hours. It was more of a motivational book than anything...
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  • From:Amazon
  • Posted:Jun-24-2009

  • Fabulous Fast Track
  • Dane is an amazing person, photographer and when I heard he had written a book...well I just had to read it! Let's just say I spent an entire day "sucked in" while in Cabo on vacation! I loved it...
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"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage... more

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  Review

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  The Tipping Point: How Little Things Can Make a Big Difference

  • From:Amazon
  • Posted:Jan-25-2009

  • One Person Can Change Many Lives
  • What I took away from this book is that you can make a big difference in other people's lives. Of course, how you do it is up to you--you can spread VD throughout a city (one example in the book)...
  • read full review | report as inappropriate

  • From:Amazon
  • Posted:Jan-16-2009

  • An Entertaining, But Shallow, Look at the Growth of Trends
  • As a social scientist, I was very excited about reading Malcolm Gladwell's the Tipping Point. Tipping Point is highly entertaining and gave me some great food for thought. The book, however, is not...
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  • From:Amazon
  • Posted:Jan-04-2009

  • It is a tipping point, unless it is not
  • Malcolm Gladwell writes well. But there is not much substance. Sometimes, there is a point in time something changes dramatically. Sometimes, it doesn't come. These first ones are by definition...
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The New Face of Network MarketingEvery year, thousands of men and women leave established, lucrative careers to... more

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  The New Professionals: The Rise of Network Marketing As the Next Major Profession

  • From:Amazon
  • Posted:May-07-2009

  • Awesome book
  • This book is a testament to what people with enough vision to engage in network marketing. To the underemployed and unemployed because of scarce jobs, the poor economy and shipping American jobs...
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  • From:Amazon
  • Posted:May-18-2008

  • would not recommend
  • I feel that the book was ill researched. Quite a few of the companies edified in the book are now shut down, out of business and some of the company founders are now in jail. also,on page 78 it...
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This book contains all the tactics you need to get appointments with impossible-to-reach top decision-makers. They in... more

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  Review

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  Selling To VITO (The Very Important Top Officer)

  • From:Amazon
  • Posted:Apr-25-2009

  • Gimicky, Misses the Point
  • This book talks about the importance of selling to the top, for the sake of selling to the top. It's full of gimicks and tricks to get you a meeting with the person on the top.
    
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  • From:Amazon
  • Posted:Apr-20-2009

  • Selling to VITO
  • The book provides your with what it is promised on both the tile and the foreword,remainders and procedures to speak and meet with the target you wish. It is also a good tool to have a good...
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  • From:Amazon
  • Posted:Jun-04-2004

  • How To Access the Executive Suite and SELL!
  • Selling To VITO (Very Important Top Officer) is a book dedicated to the science of getting past the proverbial gatekeeper and reaching the executive prospect.

    The book discusses in detail...

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The Book That Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting... more

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  The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies

  • From:Amazon
  • Posted:Sep-12-2009

  • A follow-on to the famed Strategic Selling book
  • This is the follow-on version to my all time favorite book on selling. It describes the complex sales process that many encounter when selling businesses to business products and services. This is...
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Today's most complete handbook on book marketing. more

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  Review

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  1001 Ways to Market Your Books, Sixth Edition (1001 Ways to Market Your Books: For Authors and...

  • From:Amazon
  • Posted:Sep-14-2009

  • Honestly...
  • I've had this book for nearly a year now, maybe more, and I've honestly got to say that I haven't used it once. It seems like so much work compared to the tactics I found in "Plug Your Book!...
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  • From:Amazon
  • Posted:Sep-04-2009

  • Lando Brown
  • This the only book I've ever purchased that my notes were as long as the book. I can't imagine anyone going forward with a writing project without this as a compass.
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  • From:Amazon
  • Posted:Oct-05-2003

  • A Farse
  • Quick fix marketing tips never last. 10 minute a day marketing is like telling a fat women to workout 10 minutes a day and look like Cheryl Tiegs in the 1980s. It is a farse and you shouldn't buy...
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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.?? ? Framework for... more

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  Framework for Marketing Management (3rd Edition)

  • From:Amazon
  • Posted:Feb-07-2009

  • Great service
  • The book came really quickly and in slightly better condition than I was expecting. Thanks!
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  • From:Amazon
  • Posted:Sep-30-2008

  • Marketing Text Book
  • This is a textbook I am using for a graduate marketing class. I would say it is an average textbook.
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  • From:Amazon
  • Posted:Feb-07-2007

  • Not at all useful
  • The collection isn't of notes or recaps of Kottler's book. It's a glossary. I don't recall learning anything significant readuing a dictionary. At least a dictionary is alphabetized.
    
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Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. more

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  The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

  • From:Amazon
  • Posted:Aug-05-2009

  • Slightly outdated, but some timeless nuggets
  • I picked up this book at the recommendation of a friend of mine. He told me that it was absolutely mandatory that I read this book immediately because I am in the process of starting a business....
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  • From:Amazon
  • Posted:Mar-29-2009

  • Whet Your Marketing Appetite
  • If you are "new" to the subject of business marketing or just want to get back to basics, this book is a great place to start. The authors support their arguments with abundant examples and the...
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  • From:Amazon
  • Posted:Jan-10-2009

  • should be taken off the shelves
  • I purchased this product because I believed the title. However, since this book was published such a long time ago, it's no longer relevant and should be pulled from the shelves. It directly...
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20th Anniversary of Infomercials Marked By Tell-All Book of Industry Secrets Whether you love them or hate them,... more

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  $12 Billion of Inside Marketing Secrets Discovered Through Direct Response Television Sales

  • From:Amazon
  • Posted:Jan-31-2008

  • Immensely insightful
  • For anyone entering into the DRTV industry as I am, Dworman's interviews helped me prepare and strengthen my strategy. Many of the interviewees covered areas I hadn't thought of or motivated me to...
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  • From:Amazon
  • Posted:May-16-2006

  • My worst amazon purchase
  • I have been buying books on Amazon.com on all subjects for many years. This is quite possibly the worst purchase I've ever made. It's a very basic collection of superficial interviews about the...
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Simply knowing the right questions to ask can make the difference between finalizing a sale or losing it. Most... more

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  Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants

  • From:Amazon
  • Posted:Jul-26-2009

  • Disappointing -- Only for Business to Business Selling
  • After reading such rave reviews on amazon about this book, I decided to order it. Upon completion of the book moments ago, I'm greatly disappointed. This book is 100% geared towards Business to...
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  • From:Amazon
  • Posted:Jan-06-2009

  • Great Sales Training
  • After 30 years in Engineering I decided to finish out my career in sales. It's a fantastic opportunity but I have a lot to learn. This book caught my eye and it turned out to read like a good...
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  • From:Amazon
  • Posted:Feb-11-2007

  • Use only as a compliment to an established sales process
  • The book has some great questions, and some poor ones. It helped me understand better the 'conversation' of selling. I should now sound less like a robot thanks to this book.
    
    However!!!...
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Judging by all the press it's received lately, account planning must be the biggest thing to hit American advertising... more

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  Truth, Lies and Advertising : The Art of Account Planning

  • From:Amazon
  • Posted:Jun-23-2009

  • Approachable book for anyone interested in account planning
  • I've been working as an account planner for four years, and now am an advertising instructor as well, and any time anyone is looking for a good advertising book, especially one related to account...
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