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Author: Malcolm Gladwell - (Paperback) ... more
The Tipping Point was a very, very, good book. The only thing that kept it from being perfect is that there's really only a half-book's worth of material here, so the author basically expanded what could have been written in 100 pages to a longer... read full review | report as inappropriate
I bought this book on the recommendation of a friend. I've slogged through it. I think the author could have made the point in about 20 pages, but instead drags it on and on. The proinciple is noteworthy-- that there is a "tipping point" for... read full review | report as inappropriate
Meh, it is an okay book. I've read much better. A lot of useless information. I feel that the core information of this book could be presented in about half of the length that it is at. I read "Blink" first and I thought it was... read full review | report as inappropriate
Author: Jay Conrad Levinson - (Paperback) ... more
Very helpful information for small businesses working out ways to best market their products and services read full review | report as inappropriate
I don't like the book. Jay Conrad use the book to promote his other books. There's no helpful examples or specific tips to use. You will achieve more results and gain more knowledge from the book Scientific Advertising of Claude C. Hopkins. read full review | report as inappropriate
Author: Tom Reilly - (Paperback) ... more
Author: Philip Kotler, Kevin Lane Keller - (Hardcover) ... more
This book is a great resource for High Tech Product Managers. From a Product Management perspective, this book covers Market Research, Competitive Analysis, Product Strategy, Brand Equity, Positioning and much more. Plenty of examples are given... read full review | report as inappropriate
at 8 Stores
Author: Philip Kotler, Gary Armstrong - (Hardcover) ... more
I think Principles of Marketing, 12th Edition (Purchased on 02/19/2008) is one of the best book which been tought at the universities read full review | report as inappropriate
The book was in good condition. But it was the lastest verision I needed. Also, the book should have been in hard cover. read full review | report as inappropriate
Author: Thomas Kelley, Jonathan Littman - (Hardcover) - 2005 ... more
Wilfred Bion, one of the great psychoanalysts of the last fifty years said that the purest form of listening is to listen without memory or desire. By that he meant that when when you listen with memory you're trying to plug someone into an old... read full review | report as inappropriate
Tom Kelley's book The Ten Faces of Innovation defines ten personas (thankfully not "named"--Bob, Sally, etc--just titled) that exemplify roles in an innovative team. They aren't job titles or exclusive positions, and people can work across roles... read full review | report as inappropriate
at 3 Stores
Author: Chet Holmes - (Hardcover) - 2007 ... more
This book compiles the steps to create an effective sales force. From marketing training to sales activity tracking, this book teaches how to make the most of your sales people. read full review | report as inappropriate
I am another one who does not understand why this book has gotten so many 5-star reviews. Essentially, I have just finished reading "How to Sell without being a Jerk!" by John Klymshyn and these two books seem to pull at the same topic from two... read full review | report as inappropriate
I nearly passed on this book because of all the ridiculous reviews by people obviously trying to game the system and promote themselves. Authors who resort to this type of "marketing" come off as misleading and they reek of desperation, certainly... read full review | report as inappropriate
at 4 Stores
Author: Andy Sernovitz - (Hardcover) - 2006 ... more
People talk. When they're happy, they chat. When they're unhappy, they yell and scream and kick and rant, inciting angry mobs. Social networks have shone a searchlight on the darkest corners in business - there is literally nowhere to hide. We... read full review | report as inappropriate
I've just gotten into WOM marketing and so I assumed that my knowledge on the subject is limited. After reading this book, however, I came to think that I could be a marketing guru as well. The ideas described in this book could be summarized on... read full review | report as inappropriate
love the ideas, but weak on future, social media more powerful than wom...hard work here...larry weber read full review | report as inappropriate
Author: Seth Godin - (Hardcover) - 2003 ... more
This book has been recommended to me by several others and I finally had time to pick it up and read it cover to cover. Seth Godin is the guru on marketing and how to set yourself apart from the competition. I was impressed at how quickly I... read full review | report as inappropriate
I have a lot of stuff by Seth Godin and think he is brilliant but this book disappointed me. After reading Crossing the Chasm by Geoffrey Moore which Seth eludes to in a lot of his work I think Purple Cow brings Moores book in to the... read full review | report as inappropriate
While Puple Cow offered some great examples and inspiration it was merely a compilation of case studies and had little hands-on directives for the readers. The brevity was nice as I was able to read it in 2 days. read full review | report as inappropriate
Author: Thomas Freese - (Paperback) - 2000 ... more