Marketing & Sales Books

The Tipping Point was a very, very, good book. The only thing that kept it from being perfect is that there's really only a half-book's worth of material here, so the author basically expanded what could have been written in 100 pages to a longer...
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I bought this book on the recommendation of a friend. I've slogged through it. I think the author could have made the point in about 20 pages, but instead drags it on and on. The proinciple is noteworthy-- that there is a "tipping point" for...
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Meh, it is an okay book. I've read much better. A lot of useless information. I feel that the core information of this book could be presented in about half of the length that it is at.

I read "Blink" first and I thought it was...
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Very helpful information for small businesses working out ways to best market their products and services
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I don't like the book. Jay Conrad use the book to promote his other books. There's no helpful examples or specific tips to use. You will achieve more results and gain more knowledge from the book Scientific Advertising of Claude C. Hopkins.
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This book is a great resource for High Tech Product Managers. From a Product Management perspective, this book covers Market Research, Competitive Analysis, Product Strategy, Brand Equity, Positioning and much more. Plenty of examples are given...
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I think Principles of Marketing, 12th Edition (Purchased on 02/19/2008)
is one of the best book which been tought at the universities
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The book was in good condition. But it was the lastest verision I needed. Also, the book should have been in hard cover.
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Wilfred Bion, one of the great psychoanalysts of the last fifty years said that the purest form of listening is to listen without memory or desire. By that he meant that when when you listen with memory you're trying to plug someone into an old...
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Tom Kelley's book The Ten Faces of Innovation defines ten personas (thankfully not "named"--Bob, Sally, etc--just titled) that exemplify roles in an innovative team. They aren't job titles or exclusive positions, and people can work across roles...
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This book compiles the steps to create an effective sales force. From marketing training to sales activity tracking, this book teaches how to make the most of your sales people.
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I am another one who does not understand why this book has gotten so many 5-star reviews. Essentially, I have just finished reading "How to Sell without being a Jerk!" by John Klymshyn and these two books seem to pull at the same topic from two...
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I nearly passed on this book because of all the ridiculous reviews by people obviously trying to game the system and promote themselves. Authors who resort to this type of "marketing" come off as misleading and they reek of desperation, certainly...
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People talk. When they're happy, they chat. When they're unhappy, they yell and scream and kick and rant, inciting angry mobs. Social networks have shone a searchlight on the darkest corners in business - there is literally nowhere to hide. We...
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I've just gotten into WOM marketing and so I assumed that my knowledge on the subject is limited. After reading this book, however, I came to think that I could be a marketing guru as well. The ideas described in this book could be summarized on...
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love the ideas, but weak on future, social media more powerful than wom...hard work here...larry weber
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This book has been recommended to me by several others and I finally had time to pick it up and read it cover to cover. Seth Godin is the guru on marketing and how to set yourself apart from the competition. I was impressed at how quickly I...
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I have a lot of stuff by Seth Godin and think he is brilliant but this book disappointed me.

After reading Crossing the Chasm by Geoffrey Moore which Seth eludes to in a lot of his work I think Purple Cow brings Moores book in to the...
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While Puple Cow offered some great examples and inspiration it was merely a compilation of case studies and had little hands-on directives for the readers. The brevity was nice as I was able to read it in 2 days.
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