Paperback Marketing & Sales Books

This celebrated New York Times bestsellernow poised to reach an even wider audience in paperbackis a book that is... more

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  Review

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  The Tipping Point: How Little Things Can Make a Big Difference

  • From:Amazon
  • Posted:Jan-25-2009

  • One Person Can Change Many Lives
  • What I took away from this book is that you can make a big difference in other people's lives. Of course, how you do it is up to you--you can spread VD throughout a city (one example in the book)...
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  • From:Amazon
  • Posted:Jan-16-2009

  • An Entertaining, But Shallow, Look at the Growth of Trends
  • As a social scientist, I was very excited about reading Malcolm Gladwell's the Tipping Point. Tipping Point is highly entertaining and gave me some great food for thought. The book, however, is not...
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  • From:Amazon
  • Posted:Jan-04-2009

  • It is a tipping point, unless it is not
  • Malcolm Gladwell writes well. But there is not much substance. Sometimes, there is a point in time something changes dramatically. Sometimes, it doesn't come. These first ones are by definition...
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Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. more

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  The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

  • From:Amazon
  • Posted:Aug-05-2009

  • Slightly outdated, but some timeless nuggets
  • I picked up this book at the recommendation of a friend of mine. He told me that it was absolutely mandatory that I read this book immediately because I am in the process of starting a business....
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  • From:Amazon
  • Posted:Mar-29-2009

  • Whet Your Marketing Appetite
  • If you are "new" to the subject of business marketing or just want to get back to basics, this book is a great place to start. The authors support their arguments with abundant examples and the...
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  • From:Amazon
  • Posted:Jan-10-2009

  • should be taken off the shelves
  • I purchased this product because I believed the title. However, since this book was published such a long time ago, it's no longer relevant and should be pulled from the shelves. It directly...
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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the... more

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  Review

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  Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from...

  • From:Amazon
  • Posted:Oct-13-2009

  • Guerrilla Review
  • This book is a great reminder of what a small business owner has at his or her disposal in getting information out to the potential clients. This is the main reason why I purchased this book to...
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  • From:Amazon
  • Posted:Jun-02-2009

  • Not happy with service
  • I cannot rate this product as I have not received it yet. Very unhappy with the service. I ordered on April 30 and it's June 2 and have not received it yet.
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  • From:Amazon
  • Posted:Jan-09-2009

  • Book
  • Book came in perfect condition however, it took the book 18 days to get here from the time that I ordered it. I was a little disappointed about how long it took to get here. The book was as I...
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In a world inundated with sales books on getting to yes, this book recommends just the opposite, focusing on how... more

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  Go for No!

  • From:Amazon
  • Posted:Sep-30-2009

  • It's not just going to change the way you sell. It will change the way you live.
  • If you're in any kind of sales-related occupation, you've dealt with rejection. The cold call hangups, the string-you-along time parasite who ditches you at the end... all the "bad stuff" you put...
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Struggling to Get Your Foot in the Door of Big Companies?Setting up meetings with corporate decision makers has never... more

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  Review

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  Selling to Big Companies

  • From:Amazon
  • Posted:Sep-25-2009

  • Great practical tips that you can use
  • Good meaty tips on specific communication tactics with corporate leaders. How to craft an effective email, an effective voicemail, an effective value proposition. Good useful information.
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  • From:Amazon
  • Posted:Jan-29-2008

  • USA oriented
  • Quite a good book. It's especially valuable for salespeople who struggle to get through voicemail. Most of the value added comes form strategies that bring you through voicemail. I come form Europe...
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  • From:Amazon
  • Posted:Aug-31-2007

  • WHERE IS THE BOOK IN THE FIRST PLACE?
  • I AM YET TO RECEIVE THIS BOOK ORDERED LONG TIME AGO
    WHAT IS HAPPENING TO ITS DELIVERY
    
    HARISANKAR IYER
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A revised and updated edition of How to master the art of selling, which educates on how to succeed in sales,... more

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  Review

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  How to Master the Art of Selling

  • From:Amazon
  • Posted:Sep-22-2009

  • Disclosure not given...used book published 30+ years ago
  • The book I was sent was the second edition published in 1980. The pages are so yellow and the font is so small it's very hard to read. The picture on the cover of the book I received is Tom...
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  • From:Amazon
  • Posted:May-16-2009

  • A "Must Read" for sales professionals
  • Tom takes the "how to" approach to the sales process. He helps you from the very beginning of the sales process all the way to getting referrals. He helps us to rid ourselves of using words and...
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  • From:Amazon
  • Posted:Mar-31-2007

  • Average
  • While the book is very well worth the money, some of the concepts are far fetched and much too cheesy for today's selling environment.
    
    In my personal opinion, the consumers today are...
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The New Face of Network MarketingEvery year, thousands of men and women leave established, lucrative careers to... more

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  The New Professionals: The Rise of Network Marketing As the Next Major Profession

  • From:Amazon
  • Posted:May-07-2009

  • Awesome book
  • This book is a testament to what people with enough vision to engage in network marketing. To the underemployed and unemployed because of scarce jobs, the poor economy and shipping American jobs...
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  • From:Amazon
  • Posted:May-18-2008

  • would not recommend
  • I feel that the book was ill researched. Quite a few of the companies edified in the book are now shut down, out of business and some of the company founders are now in jail. also,on page 78 it...
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This book contains all the tactics you need to get appointments with impossible-to-reach top decision-makers. They in... more

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  Review

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  Selling To VITO (The Very Important Top Officer)

  • From:Amazon
  • Posted:Apr-25-2009

  • Gimicky, Misses the Point
  • This book talks about the importance of selling to the top, for the sake of selling to the top. It's full of gimicks and tricks to get you a meeting with the person on the top.
    
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  • From:Amazon
  • Posted:Apr-20-2009

  • Selling to VITO
  • The book provides your with what it is promised on both the tile and the foreword,remainders and procedures to speak and meet with the target you wish. It is also a good tool to have a good...
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  • From:Amazon
  • Posted:Jun-04-2004

  • How To Access the Executive Suite and SELL!
  • Selling To VITO (Very Important Top Officer) is a book dedicated to the science of getting past the proverbial gatekeeper and reaching the executive prospect.

    The book discusses in detail...

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Today's most complete handbook on book marketing. more

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  1001 Ways to Market Your Books, Sixth Edition (1001 Ways to Market Your Books: For Authors and...

  • From:Amazon
  • Posted:Sep-14-2009

  • Honestly...
  • I've had this book for nearly a year now, maybe more, and I've honestly got to say that I haven't used it once. It seems like so much work compared to the tactics I found in "Plug Your Book!...
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  • From:Amazon
  • Posted:Sep-04-2009

  • Lando Brown
  • This the only book I've ever purchased that my notes were as long as the book. I can't imagine anyone going forward with a writing project without this as a compass.
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  • From:Amazon
  • Posted:Oct-05-2003

  • A Farse
  • Quick fix marketing tips never last. 10 minute a day marketing is like telling a fat women to workout 10 minutes a day and look like Cheryl Tiegs in the 1980s. It is a farse and you shouldn't buy...
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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.?? ? Framework for... more

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  Framework for Marketing Management (3rd Edition)

  • From:Amazon
  • Posted:Feb-07-2009

  • Great service
  • The book came really quickly and in slightly better condition than I was expecting. Thanks!
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  • From:Amazon
  • Posted:Sep-30-2008

  • Marketing Text Book
  • This is a textbook I am using for a graduate marketing class. I would say it is an average textbook.
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  • From:Amazon
  • Posted:Feb-07-2007

  • Not at all useful
  • The collection isn't of notes or recaps of Kottler's book. It's a glossary. I don't recall learning anything significant readuing a dictionary. At least a dictionary is alphabetized.
    
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Simply knowing the right questions to ask can make the difference between finalizing a sale or losing it. Most... more

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  Review

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  Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants

  • From:Amazon
  • Posted:Jul-26-2009

  • Disappointing -- Only for Business to Business Selling
  • After reading such rave reviews on amazon about this book, I decided to order it. Upon completion of the book moments ago, I'm greatly disappointed. This book is 100% geared towards Business to...
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  • From:Amazon
  • Posted:Jan-06-2009

  • Great Sales Training
  • After 30 years in Engineering I decided to finish out my career in sales. It's a fantastic opportunity but I have a lot to learn. This book caught my eye and it turned out to read like a good...
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  • From:Amazon
  • Posted:Feb-11-2007

  • Use only as a compliment to an established sales process
  • The book has some great questions, and some poor ones. It helped me understand better the 'conversation' of selling. I should now sound less like a robot thanks to this book.
    
    However!!!...
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What's the single biggest obstacle salespeople face? Resistance. In Zero-Resistance Selling, five of the most... more

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  Review

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  Zero Resistance Selling

  • From:Amazon
  • Posted:May-27-2008

  • The perfect first sales book for anybody new to the sales profession
  • Maltz is credited with authoring this book,
    but several other people copped his voice and
    ideas to flesh it out.
    
    Sometimes the point-of-view shifts and it's not
    Maltz...
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  • From:Amazon
  • Posted:Jan-25-2004

  • Good but not 5 stars
  • This Book is for you if you don't have self confidence. The only thing that the book said was to have confidence when you sell, and picture the sale "in the theatre of your mind" before you...
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Would you like to increase your own selling results, or the performance of your entire sales team? The concept of... more

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  Review

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  Secrets of Question Based Selling: How the Most Powerful Tool in Business Can Double Your Sales...

  • From:Amazon
  • Posted:Oct-23-2009

  • Great book, but could be a little less wordy
  • The tools and tactics in this book are phenominal, and work exceptionally well. Asking skillful questions is what all salespeople should be doing nowadays. This book teaches you how to uncover...
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  • From:Amazon
  • Posted:Oct-16-2009

  • Good book that combines psychology of influence with SPIN selling.
  • I recommend this book (QBS) to those that don't have a sales process.
    
    You will learn the SPIN selling method of Neil Rackham but repackaged in the authors (Thomas Freese) jargon and in...
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  • From:Amazon
  • Posted:Jan-07-2008

  • An excellent book with an extremely slow delivery
  • A good book with a lot of good ideas. But for some reason he takes a long way home with his points. The only thing I do not like about this book is the fact that it is extremely slow. I had gave up...
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The Book That Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting... more

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  The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies

  • From:Amazon
  • Posted:Sep-12-2009

  • A follow-on to the famed Strategic Selling book
  • This is the follow-on version to my all time favorite book on selling. It describes the complex sales process that many encounter when selling businesses to business products and services. This is...
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Pages: 318, Edition: 1, Paperback, McGraw-Hill more

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  My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)

  • From:Amazon
  • Posted:Apr-29-2009

  • The Definitive Guide to Writing Good Advertising
  • For some reason that I'm not exactly clear on, I really don't find biographies or autobiographies to be that interesting. That doesn't mean that there aren't any interesting people out there; there...
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Same great book, new updated cover more

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  The Closers

  • From:Amazon
  • Posted:Sep-13-2009

  • excellent book on closing the sale!!
  • People seem to either love or hate this one. Personally, I loved it. Lots of common situations and how to deal with them. It's almost scripted.
    
    Not all situations will be things...
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  • From:Amazon
  • Posted:Jun-21-2009

  • The Worst Book Ever on Closing Techniques
  • The Closers Part I may be the worst book ever written on closing techniques.
    
    None of the ideas suggested in this book should ever be used by salespeople who have a conscience. If you...
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  • From:Amazon
  • Posted:Jun-25-2006

  • Outdated sales techniques.
  • The sales techniques touted in this book may have worked in the '70's & '80's. Today's consumer is more sophisticated and better informed and would be insulted by the majority of these methods.
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The Most Effective and Proven Method for Face-to-Face Sales PlanningEven in a world of cyber commerce, nothing beats... more

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  The New Conceptual Selling: The Most Effective and Proven Method for Face-to-Face Sales Planning

  • From:Amazon
  • Posted:Sep-07-2008

  • New Conceptual Selling
  • I agree that successful marketing starts with the customer. A marketer just taps into that need. Of course such skill has to be learned and polished with each success and failure.
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  • From:Amazon
  • Posted:Dec-27-2006

  • Good material but difficult to read
  • The material in the book is reasonably good, particularly because it is different from most selling books. What is wrong with it?
    
    1. A great deal of overlap with their other book "The...
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  • From:Amazon
  • Posted:Jul-09-2004

  • same old sales ideas
  • After reading enthusiastic reviews I bought this and the Conceptual Selling book. A basic premise is the salesperson's ability to ask questions, and not just talk. Maybe this is a revelation for...
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Your career can be made in 60 seconds - if you make the right pitch! Master the Elevator Pitch, even when you've got... more

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  Selling Your Story in 60 Seconds: The Guaranteed Way to Get Your Screenplay or Novel Read

  • From:Amazon
  • Posted:Sep-15-2008

  • Solves a big problem, surprisingly good
  • I've always been a big fan of "How To" books, especially ones like "Shaking the Money Tree" and "Writing Down the Bones," where a highly accomplished professional shares insider tricks and tips...
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Whether presenting a product or principle, service or idea, we all engage in sales. Zig Ziglar presents winning... more

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  Secrets of Closing the Sale

  • From:Amazon
  • Posted:Aug-14-2009

  • Excellent resource
  • Many of my colleagues consider this the Bible of sales techniques. It's a superb tool for learning the skills of selling. It's well organized, concise and entertaining.
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Rama has done a great service by capturing her vast experience this book for the benefit of all-from CEOs to market... more

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  Winning in the Indian Market: Understanding the Transformation of Consumer India

  • From:Amazon
  • Posted:Sep-07-2009

  • Classic and timeless
  • Five stars. Must read for everybody whether you are going to use the content or not.
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