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Go for No!

In a world inundated with sales books on getting to yes, this book recommends just the opposite, focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success. Go for No! chronicles four days in the life of fictional character Eric Bratton, a call reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there. But this house doesn t belong to just anyone! It belongs to him... a wildly successful, ten years in the future version of the person he could become if he learns to overcome his self-limiting beliefs and overcome his fear of failure. Through the dialogue of the two main characters the authors have fashioned an entertaining story to present the key concepts essential to sales success. Readers learn... ...What it takes to outperform 92% of the world s salespeople ...That failing and failure are two very different things ... Why it s important to celebrate success and failure ... How to get past failures quickly and move on ...That the most empowering word in the world is not yes... it s NO! Written to be intentionally short and to the point, Go for No! is a quick, fun read with valuable lessons that can change the way you think, sell, and live!  more

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Go for No!

Pages: 80, Edition: 4th, Paperback, Courage Crafters

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ProductReviews96/100 (26 Reviews)

Recent Reviews

5/5
From: Amazon
Posted: Sep-30-2009
It's not just going to change the way you sell. It will change the way you live.

If you're in any kind of sales-related occupation, you've dealt with rejection. The cold call hangups, the string-you-along time parasite who ditches you at the end... all the "bad stuff" you put up with in sales. We all know we're not...

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4/5
From: Amazon
Posted: Sep-27-2009
Turning over rocks until finding beauty

I strongly believe in this principle....just keep calling and prospecting. It is in the numbers. I always think of prospecting back to my experience in Iceland at age 17 walking across rocky lava fields. You can visualize turning...

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5/5
From: Amazon
Posted: Aug-13-2009
Fantastic ideas

This book, along with other resources available by the authors, has totally changed the way I look at "sales"...or any activity where having people agree or join you in an idea creates success. This approach will not help you deal with...

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5/5
From: Amazon
Posted: Jul-09-2009
Making your dreams a reality

Recommended by a friend, I couldn't wait to receive this book. Once it arrived, I read it in a day (it's only a small book), but it made so much sense. Everything seemed to click more into place and I knew I was doing the right thing...

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Selected Reviews

5/5
From: Amazon
Posted: Sep-30-2009
It's not just going to change the way you sell. It will change the way you live.

If you're in any kind of sales-related occupation, you've dealt with rejection. The cold call hangups, the string-you-along time parasite who ditches you at the end... all the "bad stuff" you put up with in sales. We all know we're not...

read full review | report as inappropriate
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