Creative Marketing: Insight for Practitioners and Researchers in the Profit and Non-Profit Sectors

Much marketing practice is inherently creative but marketing theory is often deemed irrelevant by managers in today's marketplace. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range of disciplines to inspire entrepreneurial thinking and practice among those marketers who wish to push the boundaries of knowledge and convention.

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Ian Fillis, Ruth Rentschler, Hardcover, Amazon

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Creative Marketing: An Extended... Pages: 304, Edition: illustrated edition, Hardcover, Palgrave Macmillan	Amazon 11,393 reviews	$125.00 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.	See it

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