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The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point: How Little Things Can Make a Big Difference

This celebrated New York Times bestsellernow poised to reach an even wider audience in paperbackis a book that is... more

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    Review
    • From:Amazon
    • Posted:Jan-25-2009
    • One Person Can Change Many Lives
    • What I took away from this book is that you can make a big difference in other people's lives. Of course, how you do it is up to you--you can spread VD throughout a city (one example in the book)...
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    • From:Amazon
    • Posted:Jan-16-2009
    • An Entertaining, But Shallow, Look at the Growth of Trends
    • As a social scientist, I was very excited about reading Malcolm Gladwell's the Tipping Point. Tipping Point is highly entertaining and gave me some great food for thought. The book, however, is not...
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    • From:Amazon
    • Posted:Jan-04-2009
    • It is a tipping point, unless it is not
    • Malcolm Gladwell writes well. But there is not much substance. Sometimes, there is a point in time something changes dramatically. Sometimes, it doesn't come. These first ones are by definition...
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The 22 Immutable Laws of Marketing:  Violate Them at Your Own Risk!

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. more

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    Review
    • From:Amazon
    • Posted:Aug-05-2009
    • Slightly outdated, but some timeless nuggets
    • I picked up this book at the recommendation of a friend of mine. He told me that it was absolutely mandatory that I read this book immediately because I am in the process of starting a business....
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    • From:Amazon
    • Posted:Mar-29-2009
    • Whet Your Marketing Appetite
    • If you are "new" to the subject of business marketing or just want to get back to basics, this book is a great place to start. The authors support their arguments with abundant examples and the...
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    • From:Amazon
    • Posted:Jan-10-2009
    • should be taken off the shelves
    • I purchased this product because I believed the title. However, since this book was published such a long time ago, it's no longer relevant and should be pulled from the shelves. It directly...
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The New Solution Selling: The Revolutionary Sales Process That is Changing the Way People Sell

The New Solution Selling: The Revolutionary Sales Process That is...

THE MARKET-PROVEN PRINCIPLES OF SOLUTION SELLING FOR TODAY'S HIGH-SPEED, HIGHER-PRESSURE SALES ENVIRONMENTThe... more

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    Review
    • From:Amazon
    • Posted:Apr-15-2009
    • From:Amazon
    • Posted:Feb-20-2004
    • Juani V
    • Solution Selling helped me clarify what I was doing right and wrong a little over 10 years ago. Over the years my company sent me to workshops to coach the methodology and reinforce it into my...
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    • From:Amazon
    • Posted:Dec-16-2003
    • The New Solution Selling
    • I'll give credit to Keith Eades (author) for updating Bosworth's Solution Selling. He however fails to give credit for Bosworth's original concepts which he updates in his book and intimates they...
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Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to... more

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    Review
    • From:Amazon
    • Posted:Sep-05-2009
    • Don't be a commodity. Great information on how to differentiate your business and get the message out.
    • Over the past few decades there has been a relentless push to "commoditize" products and services, especially products. Those of us who run businesses and who are involved in sales and marketing...
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    • From:Amazon
    • Posted:Oct-12-2008
    • Drinking from a fire hose
    • Nutshell review - This little book has +/-200 tips and points about marketing in service businesses. These are presented in a collection of short stories or mini-chapters of a paragraph or two with...
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    • From:Amazon
    • Posted:Aug-24-2006
    • Don't Buy This Book!
    • Terrible is all I can say. This author breaks every rule he suggests to you. The introduction is boring. It is small story chapters with a bold sentence or two at the end. These are the...
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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for...

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the... more

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    Review
    • From:Amazon
    • Posted:Oct-13-2009
    • Guerrilla Review
    • This book is a great reminder of what a small business owner has at his or her disposal in getting information out to the potential clients. This is the main reason why I purchased this book to...
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    • From:Amazon
    • Posted:Jun-02-2009
    • Not happy with service
    • I cannot rate this product as I have not received it yet. Very unhappy with the service. I ordered on April 30 and it's June 2 and have not received it yet.
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    • From:Amazon
    • Posted:Jan-09-2009
    • Book
    • Book came in perfect condition however, it took the book 18 days to get here from the time that I ordered it. I was a little disappointed about how long it took to get here. The book was as I...
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Principles of Marketing (12th Edition) (Principles of Marketing)

Principles of Marketing (12th Edition) (Principles of Marketing)

The 12th edition of this popular text continues to build on four major marketing themes: building and managing... more

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    • From:Amazon
    • Posted:Oct-12-2009
    • From:Amazon
    • Posted:Sep-17-2009
    • Too much fluff
    • The chapters are usually 30 pages long and the text is written probably in font 8 or 10 making it difficult to read and boring. There is to much fluff for little content.
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    • From:Amazon
    • Posted:Jul-24-2009
    • Price!
    • I suppose the number of copies in the U.S. is significantly higher than (for the translated version) in Germany. Furthermore, the German print is of higher quality and had to be translated....
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Selling to Big Companies

Selling to Big Companies

Struggling to Get Your Foot in the Door of Big Companies?Setting up meetings with corporate decision makers has never... more

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    Selling to Big Companies

    • From:Amazon
    • Posted:Sep-25-2009
    • Great practical tips that you can use
    • Good meaty tips on specific communication tactics with corporate leaders. How to craft an effective email, an effective voicemail, an effective value proposition. Good useful information.
    • read full review | report as inappropriate
    • From:Amazon
    • Posted:Jan-29-2008
    • USA oriented
    • Quite a good book. It's especially valuable for salespeople who struggle to get through voicemail. Most of the value added comes form strategies that bring you through voicemail. I come form Europe...
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    • From:Amazon
    • Posted:Aug-31-2007
The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point: How Little Things Can Make a Big Difference

"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage... more

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    • From:Amazon
    • Posted:Jan-25-2009
    • One Person Can Change Many Lives
    • What I took away from this book is that you can make a big difference in other people's lives. Of course, how you do it is up to you--you can spread VD throughout a city (one example in the book)...
    • read full review | report as inappropriate
    • From:Amazon
    • Posted:Jan-16-2009
    • An Entertaining, But Shallow, Look at the Growth of Trends
    • As a social scientist, I was very excited about reading Malcolm Gladwell's the Tipping Point. Tipping Point is highly entertaining and gave me some great food for thought. The book, however, is not...
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    • From:Amazon
    • Posted:Jan-04-2009
    • It is a tipping point, unless it is not
    • Malcolm Gladwell writes well. But there is not much substance. Sometimes, there is a point in time something changes dramatically. Sometimes, it doesn't come. These first ones are by definition...
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How to Master the Art of Selling

How to Master the Art of Selling

A revised and updated edition of How to master the art of selling, which educates on how to succeed in sales,... more

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    How to Master the Art of Selling

    • From:Amazon
    • Posted:Sep-22-2009
    • Disclosure not given...used book published 30+ years ago
    • The book I was sent was the second edition published in 1980. The pages are so yellow and the font is so small it's very hard to read. The picture on the cover of the book I received is Tom...
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    • From:Amazon
    • Posted:May-16-2009
    • A "Must Read" for sales professionals
    • Tom takes the "how to" approach to the sales process. He helps you from the very beginning of the sales process all the way to getting referrals. He helps us to rid ourselves of using words and...
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    • From:Amazon
    • Posted:Mar-31-2007
    • Average
    • While the book is very well worth the money, some of the concepts are far fetched and much too cheesy for today's selling environment.

      In my personal opinion, the consumers today are...
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Selling To VITO (The Very Important Top Officer)

Selling To VITO (The Very Important Top Officer)

This book contains all the tactics you need to get appointments with impossible-to-reach top decision-makers. They in... more

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    • From:Amazon
    • Posted:Apr-25-2009
    • Gimicky, Misses the Point
    • This book talks about the importance of selling to the top, for the sake of selling to the top. It's full of gimicks and tricks to get you a meeting with the person on the top.
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    • From:Amazon
    • Posted:Apr-20-2009
    • Selling to VITO
    • The book provides your with what it is promised on both the tile and the foreword,remainders and procedures to speak and meet with the target you wish. It is also a good tool to have a good...
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    • From:Amazon
    • Posted:Jun-04-2004
    • How To Access the Executive Suite and SELL!
    • Selling To VITO (Very Important Top Officer) is a book dedicated to the science of getting past the proverbial gatekeeper and reaching the executive prospect.

      The book discusses in detail...

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1001 Ways to Market Your Books, Sixth Edition (1001 Ways to Market Your Books: For Authors and Publishers)

1001 Ways to Market Your Books, Sixth Edition (1001 Ways to Market Your...

Today's most complete handbook on book marketing. more

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    Review
    • From:Amazon
    • Posted:Sep-14-2009
    • Honestly...
    • I've had this book for nearly a year now, maybe more, and I've honestly got to say that I haven't used it once. It seems like so much work compared to the tactics I found in "Plug Your Book!...
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    • From:Amazon
    • Posted:Sep-04-2009
    • Lando Brown
    • This the only book I've ever purchased that my notes were as long as the book. I can't imagine anyone going forward with a writing project without this as a compass.
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    • From:Amazon
    • Posted:Oct-05-2003
    • A Farse
    • Quick fix marketing tips never last. 10 minute a day marketing is like telling a fat women to workout 10 minutes a day and look like Cheryl Tiegs in the 1980s. It is a farse and you shouldn't buy...
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Truth, Lies and Advertising : The Art of Account Planning

Truth, Lies and Advertising : The Art of Account Planning

Judging by all the press it's received lately, account planning must be the biggest thing to hit American advertising... more

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    • From:Amazon
    • Posted:Jun-23-2009
    • Approachable book for anyone interested in account planning
    • I've been working as an account planner for four years, and now am an advertising instructor as well, and any time anyone is looking for a good advertising book, especially one related to account...
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Positioning: The Battle for Your Mind, 20th Anniversary Edition

Positioning: The Battle for Your Mind, 20th Anniversary Edition

Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of... more

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    • From:Amazon
    • Posted:Apr-28-2009
    • Excellent Book
    • Al Ries and Jack Trout did a phenomenal job in explaining their positioning theory in great detail in only 243 pages. The information was clear, consistent, and easy to read. The use of examples...
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    • From:Amazon
    • Posted:Mar-23-2009
    • Outdated

    • My mistake. Why I bought a marketing and positioning book written in the 70's and believed it would apply to today's world, for me as the owner of a small business, is hard for me to...
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    • From:Amazon
    • Posted:Sep-22-2008
    • Falls short....
    • I think this book falls short of expectations. The contents covered by the author in the whole book could have been successfully covered in 5 pages. Any one with a little bit of marketing...
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Tom Hopkins Audio Sales Collection

Tom Hopkins Audio Sales Collection

This collection includes three of Tom Hopkins' most successful audio books-Mastering the Art of Selling is a classic... more

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    Tom Hopkins Audio Sales Collection

    • From:Amazon
    • Posted:Aug-15-2009
    • Learning to be more valuable in the organization
    • I'm not a professional sales person or any kind of sales person. I'm in the back office. Did you ever see that Seinfeld episode where George goes down into the windowless bowels of the building...
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    • From:Amazon
    • Posted:Jan-30-2008
    • Great info for new car salesmen or door to door sales..............
    • This book deserves to be in the hands of every pushy sales person around the world. If you won't ever see you customer again and you don't mind selling just to make money, this is for you. I don't...
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    • From:Amazon
    • Posted:Mar-10-2006
    • sales nuggets
    • I felt this was easier to digest than his books. I have the books, they are easy to read but there is SO much information in them, it can be a bit overwhelming. These cd's are very easy to listen...
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Secrets of Question Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results

Secrets of Question Based Selling: How the Most Powerful Tool in...

Would you like to increase your own selling results, or the performance of your entire sales team? The concept of... more

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    • From:Amazon
    • Posted:Oct-23-2009
    • Great book, but could be a little less wordy
    • The tools and tactics in this book are phenominal, and work exceptionally well. Asking skillful questions is what all salespeople should be doing nowadays. This book teaches you how to uncover...
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    • From:Amazon
    • Posted:Oct-16-2009
    • Good book that combines psychology of influence with SPIN selling.
    • I recommend this book (QBS) to those that don't have a sales process.

      You will learn the SPIN selling method of Neil Rackham but repackaged in the authors (Thomas Freese) jargon and in...
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    • From:Amazon
    • Posted:Jan-07-2008
    • An excellent book with an extremely slow delivery
    • A good book with a lot of good ideas. But for some reason he takes a long way home with his points. The only thing I do not like about this book is the fact that it is extremely slow. I had gave up...
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The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies

The New Strategic Selling: The Unique Sales System Proven Successful by...

The Book That Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting... more

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    • From:Amazon
    • Posted:Sep-12-2009
    • A follow-on to the famed Strategic Selling book
    • This is the follow-on version to my all time favorite book on selling. It describes the complex sales process that many encounter when selling businesses to business products and services. This is...
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The Closers

The Closers

Same great book, new updated cover more

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    The Closers

    • From:Amazon
    • Posted:Sep-13-2009
    • excellent book on closing the sale!!
    • People seem to either love or hate this one. Personally, I loved it. Lots of common situations and how to deal with them. It's almost scripted.

      Not all situations will be things...
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    • From:Amazon
    • Posted:Jun-21-2009
    • The Worst Book Ever on Closing Techniques
    • The Closers Part I may be the worst book ever written on closing techniques.

      None of the ideas suggested in this book should ever be used by salespeople who have a conscience. If you...
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    • From:Amazon
    • Posted:Jun-25-2006
    • Outdated sales techniques.
    • The sales techniques touted in this book may have worked in the '70's & '80's. Today's consumer is more sophisticated and better informed and would be insulted by the majority of these methods.
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Selling Your Story in 60 Seconds: The Guaranteed Way to Get Your Screenplay or Novel Read

Selling Your Story in 60 Seconds: The Guaranteed Way to Get Your...

Your career can be made in 60 seconds - if you make the right pitch! Master the Elevator Pitch, even when you've got... more

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    • From:Amazon
    • Posted:Sep-15-2008
    • Solves a big problem, surprisingly good
    • I've always been a big fan of "How To" books, especially ones like "Shaking the Money Tree" and "Writing Down the Bones," where a highly accomplished professional shares insider tricks and tips...
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Principles of Marketing (11th Edition) (Principles of Marketing)

Principles of Marketing (11th Edition) (Principles of Marketing)

The 11th edition of this popular text continues to build on four major marketing themes: building and managing... more

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    • From:Amazon
    • Posted:May-22-2009
    • From:Amazon
    • Posted:May-05-2008
    • I never recieved my order!!!
    • I ordered this book for my marketing class over a month and a half ago and I never got it. My credit card bill shows that the money has been charged...but nothing was sent to me. I've tried to...
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Marketing w/ PowerWeb (Mcgraw Hill/Irwin Series in Marketing)

Marketing w/ PowerWeb (Mcgraw Hill/Irwin Series in Marketing)

Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with... more

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    • From:Amazon
    • Posted:Jun-13-2009
    • Better than described
    • I received the order well within the time stated. The book was advertised as like new, but it has never been used and was still in the plastic. The only problem I had was not being notified when...
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    • From:Amazon
    • Posted:Oct-27-2008
    • BUYER BEWARE!!!!
    • I bought this book for a marketing class that I had to cancel and retake at a later semester. So I threw it in the closet and didn't look at it. Mistake number 1. Now that I have this class and my...
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    • From:Amazon
    • Posted:Nov-06-2006
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