Bob Stone Marketing & Sales Books

The all-new second edition of this marketing bestseller will keep your business up to speed with rapid changes that... more

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  Review

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  Successful Telemarketing

  • From:Amazon
  • Posted:Feb-22-1999

  • Well researched, but dated.
  • Primary research performed in late 80s -- a lot has changed since then
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Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer... more

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  Review

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  Successful Direct Marketing Methods

  • From:Amazon
  • Posted:Mar-15-2008

  • annoying
  • although informative .. this is one of the most boring and sometimes obvious textbooks i have ever read
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  • From:Amazon
  • Posted:Oct-18-2003

  • Review of direct marketing methods available
  • The book lists and describes the direct marketing media you can use (magazines, newspapers, direct mail, etc), but it doesn't really give an insight on what works, what doesn't. Don't expect to get...
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  • From:Amazon
  • Posted:Jun-13-2000

  • Good Overview of Traditional Direct Marketing
  • This is a good book for getting an overview of Direct Marketing. It
    is, however, not up to date. From the time of the last publishing
    (1996, 6th edition) there have been many changes in...
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