Marketing & Sales Books at Barnes & Noble

This celebrated New York Times bestsellernow poised to reach an even wider audience in paperbackis a book that is... more

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  Review

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  The Tipping Point: How Little Things Can Make a Big Difference

  • From:Amazon
  • Posted:Jan-25-2009

  • One Person Can Change Many Lives
  • What I took away from this book is that you can make a big difference in other people's lives. Of course, how you do it is up to you--you can spread VD throughout a city (one example in the book)...
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  • From:Amazon
  • Posted:Jan-16-2009

  • An Entertaining, But Shallow, Look at the Growth of Trends
  • As a social scientist, I was very excited about reading Malcolm Gladwell's the Tipping Point. Tipping Point is highly entertaining and gave me some great food for thought. The book, however, is not...
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  • From:Amazon
  • Posted:Jan-04-2009

  • It is a tipping point, unless it is not
  • Malcolm Gladwell writes well. But there is not much substance. Sometimes, there is a point in time something changes dramatically. Sometimes, it doesn't come. These first ones are by definition...
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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do... more

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  Review

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  Purple Cow: Transform Your Business by Being Remarkable

  • From:Amazon
  • Posted:Sep-18-2009

  • It' Common Since
  • I met a girl who claimed this book changed her life, so I ordered it immediately. I read the whole book and did read anything that I was not already aware of. Hmmm...
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  • From:Amazon
  • Posted:Jun-28-2009

  • Be Remarkable, Focus on the Innovators and Early Adopters
  • Having read Tribes from Seth Godin and enjoyed it I decided to give Purple Cow a go. Written in a very similar, easy-reading style, I took away two key messages from Purple Cow:
    
    1. Be...
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  • From:Amazon
  • Posted:Jun-11-2009

  • A little worse than blah, blah, blah
  • It feels like Godin just surrounded himself w/ a handful of marketing texts and best sellers and just copied other peoples' work when he created Purple Cow.
    
    There is virtually nothing...
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THE MARKET-PROVEN PRINCIPLES OF SOLUTION SELLING FOR TODAY'S HIGH-SPEED, HIGHER-PRESSURE SALES ENVIRONMENTThe... more

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  Review

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  The New Solution Selling: The Revolutionary Sales Process That is Changing the Way People Sell

  • From:Amazon
  • Posted:Apr-15-2009

  • Selling Process
  • Thought the book and process was well though-out. Microsoft really does use elements of the process Eades laid out.
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  • From:Amazon
  • Posted:Feb-20-2004

  • Juani V
  • Solution Selling helped me clarify what I was doing right and wrong a little over 10 years ago. Over the years my company sent me to workshops to coach the methodology and reinforce it into my...
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  • From:Amazon
  • Posted:Dec-16-2003

  • The New Solution Selling
  • I'll give credit to Keith Eades (author) for updating Bosworth's Solution Selling. He however fails to give credit for Bosworth's original concepts which he updates in his book and intimates they...
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``Solution Selling is the most comprehensive sales and sales management process available today. Mike Bosworth has... more

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  Review

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  Solution Selling: Creating Buyers in Difficult Selling Markets

  • From:Amazon
  • Posted:Jul-07-2009

  • Savvy guide to business-to-business selling
  • Instead of focusing on a prospective buyer, many salespeople spout lists of their product's or service's features and benefits. Does the buyer have a problem that these advantages solve? Maybe. The...
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A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to... more

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  Review

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  Selling the Invisible: A Field Guide to Modern Marketing

  • From:Amazon
  • Posted:Sep-05-2009

  • Don't be a commodity. Great information on how to differentiate your business and get the message out.
  • Over the past few decades there has been a relentless push to "commoditize" products and services, especially products. Those of us who run businesses and who are involved in sales and marketing...
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  • From:Amazon
  • Posted:Oct-12-2008

  • Drinking from a fire hose
  • Nutshell review - This little book has +/-200 tips and points about marketing in service businesses. These are presented in a collection of short stories or mini-chapters of a paragraph or two with...
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  • From:Amazon
  • Posted:Aug-24-2006

  • Don't Buy This Book!
  • Terrible is all I can say. This author breaks every rule he suggests to you. The introduction is boring. It is small story chapters with a bold sentence or two at the end. These are the...
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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the... more

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  Review

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  Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from...

  • From:Amazon
  • Posted:Oct-13-2009

  • Guerrilla Review
  • This book is a great reminder of what a small business owner has at his or her disposal in getting information out to the potential clients. This is the main reason why I purchased this book to...
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  • From:Amazon
  • Posted:Jun-02-2009

  • Not happy with service
  • I cannot rate this product as I have not received it yet. Very unhappy with the service. I ordered on April 30 and it's June 2 and have not received it yet.
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  • From:Amazon
  • Posted:Jan-09-2009

  • Book
  • Book came in perfect condition however, it took the book 18 days to get here from the time that I ordered it. I was a little disappointed about how long it took to get here. The book was as I...
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The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses... more

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  Review

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  The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving...

  • From:Amazon
  • Posted:Aug-23-2009

  • Ten faces of innovation
  • This book is a must learn and share this information with colleagues inside the organization to build a new organization that will change the meaning of working and fun!
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  • From:Amazon
  • Posted:Jul-30-2007

  • Good stories, but very IDEO-centric
  • Tom Kelley's book The Ten Faces of Innovation defines ten personas (thankfully not "named"--Bob, Sally, etc--just titled) that exemplify roles in an innovative team. They aren't job titles or...
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Struggling to Get Your Foot in the Door of Big Companies?Setting up meetings with corporate decision makers has never... more

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  Review

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  Selling to Big Companies

  • From:Amazon
  • Posted:Sep-25-2009

  • Great practical tips that you can use
  • Good meaty tips on specific communication tactics with corporate leaders. How to craft an effective email, an effective voicemail, an effective value proposition. Good useful information.
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  • From:Amazon
  • Posted:Jan-29-2008

  • USA oriented
  • Quite a good book. It's especially valuable for salespeople who struggle to get through voicemail. Most of the value added comes form strategies that bring you through voicemail. I come form Europe...
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  • From:Amazon
  • Posted:Aug-31-2007

  • WHERE IS THE BOOK IN THE FIRST PLACE?
  • I AM YET TO RECEIVE THIS BOOK ORDERED LONG TIME AGO
    WHAT IS HAPPENING TO ITS DELIVERY
    
    HARISANKAR IYER
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"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage... more

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  Review

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  The Tipping Point: How Little Things Can Make a Big Difference

  • From:Amazon
  • Posted:Jan-25-2009

  • One Person Can Change Many Lives
  • What I took away from this book is that you can make a big difference in other people's lives. Of course, how you do it is up to you--you can spread VD throughout a city (one example in the book)...
  • read full review | report as inappropriate

  • From:Amazon
  • Posted:Jan-16-2009

  • An Entertaining, But Shallow, Look at the Growth of Trends
  • As a social scientist, I was very excited about reading Malcolm Gladwell's the Tipping Point. Tipping Point is highly entertaining and gave me some great food for thought. The book, however, is not...
  • read full review | report as inappropriate

  • From:Amazon
  • Posted:Jan-04-2009

  • It is a tipping point, unless it is not
  • Malcolm Gladwell writes well. But there is not much substance. Sometimes, there is a point in time something changes dramatically. Sometimes, it doesn't come. These first ones are by definition...
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A revised and updated edition of How to master the art of selling, which educates on how to succeed in sales,... more

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  Review

  Selected reviews for:

  How to Master the Art of Selling

  • From:Amazon
  • Posted:Sep-22-2009

  • Disclosure not given...used book published 30+ years ago
  • The book I was sent was the second edition published in 1980. The pages are so yellow and the font is so small it's very hard to read. The picture on the cover of the book I received is Tom...
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  • From:Amazon
  • Posted:May-16-2009

  • A "Must Read" for sales professionals
  • Tom takes the "how to" approach to the sales process. He helps you from the very beginning of the sales process all the way to getting referrals. He helps us to rid ourselves of using words and...
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  • From:Amazon
  • Posted:Mar-31-2007

  • Average
  • While the book is very well worth the money, some of the concepts are far fetched and much too cheesy for today's selling environment.
    
    In my personal opinion, the consumers today are...
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This book contains all the tactics you need to get appointments with impossible-to-reach top decision-makers. They in... more

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  Review

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  Selling To VITO (The Very Important Top Officer)

  • From:Amazon
  • Posted:Apr-25-2009

  • Gimicky, Misses the Point
  • This book talks about the importance of selling to the top, for the sake of selling to the top. It's full of gimicks and tricks to get you a meeting with the person on the top.
    
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  • From:Amazon
  • Posted:Apr-20-2009

  • Selling to VITO
  • The book provides your with what it is promised on both the tile and the foreword,remainders and procedures to speak and meet with the target you wish. It is also a good tool to have a good...
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  • From:Amazon
  • Posted:Jun-04-2004

  • How To Access the Executive Suite and SELL!
  • Selling To VITO (Very Important Top Officer) is a book dedicated to the science of getting past the proverbial gatekeeper and reaching the executive prospect.

    The book discusses in detail...

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Today's most complete handbook on book marketing. more

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  1001 Ways to Market Your Books, Sixth Edition (1001 Ways to Market Your Books: For Authors and...

  • From:Amazon
  • Posted:Sep-14-2009

  • Honestly...
  • I've had this book for nearly a year now, maybe more, and I've honestly got to say that I haven't used it once. It seems like so much work compared to the tactics I found in "Plug Your Book!...
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  • From:Amazon
  • Posted:Sep-04-2009

  • Lando Brown
  • This the only book I've ever purchased that my notes were as long as the book. I can't imagine anyone going forward with a writing project without this as a compass.
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  • From:Amazon
  • Posted:Oct-05-2003

  • A Farse
  • Quick fix marketing tips never last. 10 minute a day marketing is like telling a fat women to workout 10 minutes a day and look like Cheryl Tiegs in the 1980s. It is a farse and you shouldn't buy...
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Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. more

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  The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

  • From:Amazon
  • Posted:Aug-05-2009

  • Slightly outdated, but some timeless nuggets
  • I picked up this book at the recommendation of a friend of mine. He told me that it was absolutely mandatory that I read this book immediately because I am in the process of starting a business....
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  • From:Amazon
  • Posted:Mar-29-2009

  • Whet Your Marketing Appetite
  • If you are "new" to the subject of business marketing or just want to get back to basics, this book is a great place to start. The authors support their arguments with abundant examples and the...
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  • From:Amazon
  • Posted:Jan-10-2009

  • should be taken off the shelves
  • I purchased this product because I believed the title. However, since this book was published such a long time ago, it's no longer relevant and should be pulled from the shelves. It directly...
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Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of... more

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  Review

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  Positioning: The Battle for Your Mind, 20th Anniversary Edition

  • From:Amazon
  • Posted:Apr-28-2009

  • Excellent Book
  • Al Ries and Jack Trout did a phenomenal job in explaining their positioning theory in great detail in only 243 pages. The information was clear, consistent, and easy to read. The use of examples...
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  • From:Amazon
  • Posted:Mar-23-2009

  • Outdated
  • 
    My mistake. Why I bought a marketing and positioning book written in the 70's and believed it would apply to today's world, for me as the owner of a small business, is hard for me to...
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  • From:Amazon
  • Posted:Sep-22-2008

  • Falls short....
  • I think this book falls short of expectations. The contents covered by the author in the whole book could have been successfully covered in 5 pages. Any one with a little bit of marketing...
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This collection includes three of Tom Hopkins' most successful audio books-Mastering the Art of Selling is a classic... more

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  Tom Hopkins Audio Sales Collection

  • From:Amazon
  • Posted:Aug-15-2009

  • Learning to be more valuable in the organization
  • I'm not a professional sales person or any kind of sales person. I'm in the back office. Did you ever see that Seinfeld episode where George goes down into the windowless bowels of the building...
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  • From:Amazon
  • Posted:Jan-30-2008

  • Great info for new car salesmen or door to door sales..............
  • This book deserves to be in the hands of every pushy sales person around the world. If you won't ever see you customer again and you don't mind selling just to make money, this is for you. I don't...
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  • From:Amazon
  • Posted:Mar-10-2006

  • sales nuggets
  • I felt this was easier to digest than his books. I have the books, they are easy to read but there is SO much information in them, it can be a bit overwhelming. These cd's are very easy to listen...
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Would you like to increase your own selling results, or the performance of your entire sales team? The concept of... more

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  Secrets of Question Based Selling: How the Most Powerful Tool in Business Can Double Your Sales...

  • From:Amazon
  • Posted:Oct-23-2009

  • Great book, but could be a little less wordy
  • The tools and tactics in this book are phenominal, and work exceptionally well. Asking skillful questions is what all salespeople should be doing nowadays. This book teaches you how to uncover...
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  • From:Amazon
  • Posted:Oct-16-2009

  • Good book that combines psychology of influence with SPIN selling.
  • I recommend this book (QBS) to those that don't have a sales process.
    
    You will learn the SPIN selling method of Neil Rackham but repackaged in the authors (Thomas Freese) jargon and in...
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  • From:Amazon
  • Posted:Jan-07-2008

  • An excellent book with an extremely slow delivery
  • A good book with a lot of good ideas. But for some reason he takes a long way home with his points. The only thing I do not like about this book is the fact that it is extremely slow. I had gave up...
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The Book That Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting... more

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  The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies

  • From:Amazon
  • Posted:Sep-12-2009

  • A follow-on to the famed Strategic Selling book
  • This is the follow-on version to my all time favorite book on selling. It describes the complex sales process that many encounter when selling businesses to business products and services. This is...
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Pages: 318, Edition: 1, Paperback, McGraw-Hill more

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  My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)

  • From:Amazon
  • Posted:Apr-29-2009

  • The Definitive Guide to Writing Good Advertising
  • For some reason that I'm not exactly clear on, I really don't find biographies or autobiographies to be that interesting. That doesn't mean that there aren't any interesting people out there; there...
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The Most Effective and Proven Method for Face-to-Face Sales PlanningEven in a world of cyber commerce, nothing beats... more

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  Selected reviews for:

  The New Conceptual Selling: The Most Effective and Proven Method for Face-to-Face Sales Planning

  • From:Amazon
  • Posted:Sep-07-2008

  • New Conceptual Selling
  • I agree that successful marketing starts with the customer. A marketer just taps into that need. Of course such skill has to be learned and polished with each success and failure.
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  • From:Amazon
  • Posted:Dec-27-2006

  • Good material but difficult to read
  • The material in the book is reasonably good, particularly because it is different from most selling books. What is wrong with it?
    
    1. A great deal of overlap with their other book "The...
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  • From:Amazon
  • Posted:Jul-09-2004

  • same old sales ideas
  • After reading enthusiastic reviews I bought this and the Conceptual Selling book. A basic premise is the salesperson's ability to ask questions, and not just talk. Maybe this is a revelation for...
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Chet Holmes has been called "America's greatest business growth expert. He helps his clients blow away both the... more

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  The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

  • From:Amazon
  • Posted:Sep-16-2009

  • Fantastic information
  • This book enabled me to increase productivity quite a lot just from the information in chapter 1. I'm in the process of studying the rest of the book, but it is certtainly one of the best of its...
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  • From:Amazon
  • Posted:Nov-01-2008

  • more a book on Common sense
  • I read this book in 5 minutes and realized it was fluff , this book title says turbo charge your business but talk about basic common sense like stand up and present, bond well , give gifts to...
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  • From:Amazon
  • Posted:Aug-11-2008

  • Excellent Business Information - Poor Quality Discs
  • I've been in sales, marketing, and management for 31 years and this is, simply, an outstanding compilation of how-to information for which one would normally pay quite handsomely. The step-by-step...
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