Advertising Financial Products and Services: Proven Techniques and Principles for Banks, Investment Firms,...

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"Benn, a recognized authority on financial advertising, shows why many of the advertising principles for consumer products are not appropriate for the advertising activities of financial institutions. After building a case for the uniqueness of financial advertising, the author takes a how-to approach, dealing with such topics as choosing media, creative thinking, designing and illustrating ads, and judging effective ads." Choice more

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Alec Benn, Hardcover, Amazon

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Advertising Financial Products and... Pages: 246, Hardcover, Quorum Books	Amazon 11,406 reviews	$117.95 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.	See it

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