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The Paradox of Choice: Why More Is Less

In the spirit of Alvin Toffler?s Future Shock, a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new P.S. section with author interviews, insights, features, suggested readings, and more.

Whether we?re buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions--both big and small--have become increasingly complex due to the overwhelming abundance of choice with which we are presented.

We assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression.

In The Paradox of Choice, Barry Schwartz explains at what point choice--the hallmark of individual freedom and self-determination that we so cherish--becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice--from the mundane to the profound challenges of balancing career, family, and individual needs--has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse.

By synthesizing current research in the social sciences, Schwartz makes the counterintuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on the important ones and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.

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Paperback, The Paradox Of Choice: Why...

In the spirit of Alvin Toffler s Future Shock, Schwartz s work is a brilliant ( Christian Science Monitor) and...

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Decision Making & Problem Solving Business & Economics - Barry Schwartz,Paperback - Reprint,Series: P.S. Series,...

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The Paradox of Choice: Why More Is Less

Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to...

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The Paradox of Choice: Why More Is Less

Pages: 304, Paperback, Harper Perennial

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ProductReviews85/100 (100 Reviews)

Recent Reviews

5/5
From: Amazon
Posted: Jan-25-2009
ticked off when you discover someone else got a better deal?

This was a great little booked, very interesting & quick to read -- I picked it up one evening at bedtime and finished it by noon the next day. The main premise is that having more options makes us less satisfied with the options we...

read full review | report as inappropriate
3/5
From: Amazon
Posted: Jan-06-2009
An interesting read, but...

...but I came away thinking the author did not prove his subtitle. He did prove "Why More is Less" but I don't think he showed "How the Culture of Abundance Robs Us of Satisfaction". I believe a more accurate (although less appealing)...

read full review | report as inappropriate
4/5
From: Amazon
Posted: Jan-02-2009
Too much freedom of choice is bad for us

Summary:While having some freedom of choice is important to our well-being, having hundreds of options to choose from in every aspect of our lives, as we do in the modern world, is bad for us. With too many choices, we feel become...

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4/5
From: Amazon
Posted: Dec-24-2008
More IS Less, it appears

After reading this book, it really does bring home the point that having more stuff to choose from does not necessarily make for a better life. Sometimes it is just one big hassle to have to choose among a bunch of choices, most of...

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Selected Reviews

5/5
From: Amazon
Posted: Jan-25-2009
ticked off when you discover someone else got a better deal?

This was a great little booked, very interesting & quick to read -- I picked it up one evening at bedtime and finished it by noon the next day. The main premise is that having more options makes us less satisfied with the options we...

read full review | report as inappropriate
3/5
From: Amazon
Posted: Jan-06-2009
An interesting read, but...

...but I came away thinking the author did not prove his subtitle. He did prove "Why More is Less" but I don't think he showed "How the Culture of Abundance Robs Us of Satisfaction". I believe a more accurate (although less appealing)...

read full review | report as inappropriate
2/5
From: Amazon
Posted: Aug-02-2008
Repetitive and pedantic

The author's point is that having too many choices doesn't improve life; and, in fact, it can even be detrimental. It takes extra energy and thought to choose from among the dizzying array of choices that surround us; but that effort...

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