Living Direct

Living Direct, previously known as Richlund Ventures, was founded in 1999 by visionary entrepreneur Rick Lundbom who after following in his father’s footsteps in the appliance arena decided to implement his knowledge and previous experience to bring to the market a diversified group of hard-to-find appliances that could bring a different dimension to the modern small space living. Today, Living Direct is a $35 million top 500 e-retailer corporate brand that acts as an umbrella to different specific microsites and categories. Living Direct provides easy web navigation, innovative home and business solutions, and green products for home and business to meet the lifestyle and needs of different niches in the marketplace. Living Direct has been a leader in the online retail arena for over 10 years. We strive to provide the utmost customer experience and high quality products to satisfy modern home living needs. We don’t want you to buy a product from us. We want to help you select the products that fit your current needs, make sure that you enjoy your products for as long as you have them, and assist you with future purchases making you a client for life.