business advertising in International Business Investing Books

This book deals with all aspects of advertising in selected countries. It is a follow-up of Advertising Worldwide by... more

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John Philip Jones has edited a comprehensive handbook of the theory and practice of international advertising. The... more

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  Review

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  International Advertising: Realities and Myths

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  • Posted:Aug-03-2000

  • How global is advertising?
  • A very interesting book, written by many authors that have lots of experience in different fields/countries. It all comes down to the questions "how global or local shall we advertise?", "what...
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Global Marketing and Advertising, Second Edition provides a knowledge base of cultural differences and similarities... more

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  Global Marketing and Advertising: Understanding Cultural Paradoxes

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  • Posted:May-30-2001

  • A unique perspective on consumer behaviour
  • The book is unique in that Marieke K Mooij uses theories from cultural anthroplogy and interpersonal communication to present a framework for consumer behaviour. It is particularly useful for...
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  • From:Amazon
  • Posted:Feb-15-1999

  • no book is as useful for students and practitioners of adv.
  • This book review is on a 'titre personnel" basis.

    I enjoyed the international advertising course which Marieke gave at Universidad de Navarra in 1997. As a teacher she is very capable of...

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Global Marketing and Advertising, Second Edition provides a knowledge base of cultural differences and similarities... more

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  Review

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  Global Marketing and Advertising: Understanding Cultural Paradoxes

  • From:Amazon
  • Posted:May-30-2001

  • A unique perspective on consumer behaviour
  • The book is unique in that Marieke K Mooij uses theories from cultural anthroplogy and interpersonal communication to present a framework for consumer behaviour. It is particularly useful for...
  • read full review | report as inappropriate

  • From:Amazon
  • Posted:Feb-15-1999

  • no book is as useful for students and practitioners of adv.
  • This book review is on a 'titre personnel" basis.

    I enjoyed the international advertising course which Marieke gave at Universidad de Navarra in 1997. As a teacher she is very capable of...

  • read full review | report as inappropriate

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"Boddewyn's book provides a rare insight into how advertising self-regulatory bodies really work--with or without... more

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