More Advertising Worldwide
This book deals with all aspects of advertising in selected countries. It is a follow-up of Advertising Worldwide by the same editor. The leading magazine "Werben und Verkaufen" (Advertising and Selling) wrote in its review to that volume: "For all advertisers, agencies and students an absolute must is this reader with contributions to the state as well as to the different cultural and legal conditions of advertising worldwide". (Issue 40/2001) The book covers Bulgaria, China, Greece, Hong Kong, Hungary, Ireland, Latvia, Malaysia, Singapore, South Korea, Spain, Switzerland, and the United Kingdom and contains a chapter on intercultural management and a case study of Barclaycard International. The authors are specialists from the respective countries.
- For:$89.95
- Info:
- Tags:
| title,desc | merchant | price | seeit |
|---|---|---|---|
|
More Advertising Worldwide
Pages: 355, Edition: 1, Hardcover, Springer |
|
See it |
*Shipping costs are based on an estimate of the lowest shipping rate available within the contiguous US, excluding Alaska and Hawaii. Only merchants with this product in stock are listed (Merchants with this product back ordered have been removed from this list).
Do you see a pricing error? Please let us know by filling out a simple form: Click here
MoreStores
SimilarProducts
-
Kicking Away the Ladder: Development Strategy in Historical Perspective
-
The World Cafe: Shaping Our Futures Through Conversations That Matter
-
The Choice: A Fable of Free Trade and Protection (3rd Edition)
-
The Economics of Innocent Fraud: Truth For Our Time
-
American Economic History (6th Edition)
-
A Concise Economic History of the World: From Paleolithic Times to the Present
-
International Management: Culture, Strategy and Behavior w/ OLC card MP
-
Managing a Global Workforce: Challenges and Opportunities in International Human Resource Management
-
Guide to Economic Indicators: Making Sense of Economics - Sixth Edition
-
Ragnar's Guide to the Underground Economy