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Marieke K. De Mooij International Business & Investing Books

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Global Marketing and Advertising: Understanding Cultural Paradoxes

Global Marketing and Advertising: Understanding Cultural Paradoxes
3 Reviews

Global Marketing and Advertising, Second Edition provides a knowledge base of cultural differences and similarities... more

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  • from $66.32
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    • Code:No Code Required
    • Detail:

      $.99 Standard Shipping on any item $10.00 or more at Textbooksrus.

    • Expires:Dec-31-2012
    • Restriction:See site for details.
    • Code:No Code Required
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      FREE Shipping on orders over $25 at Amazon.

    • Expires:Dec-31-2012
    • Restriction:Some restrictions apply. See site for details.
    Review
    Selected reviews for:

    Global Marketing and Advertising: Understanding Cultural Paradoxes
    • From:Amazon
    • Posted:May-30-2001
    • A unique perspective on consumer behaviour
    • The book is unique in that Marieke K Mooij uses theories from cultural anthroplogy and interpersonal communication to present a framework for consumer behaviour. It is particularly useful for...
    • read full review | report as inappropriate
    • From:Amazon
    • Posted:Feb-15-1999
    • no book is as useful for students and practitioners of adv.
    • This book review is on a 'titre personnel" basis.

      I enjoyed the international advertising course which Marieke gave at Universidad de Navarra in 1997. As a teacher she is very capable of...

    • read full review | report as inappropriate
    See more reviews >>
Global Marketing and Advertising: Understanding Cultural Paradoxes

Global Marketing and Advertising: Understanding Cultural Paradoxes
3 Reviews

Global Marketing and Advertising, Second Edition provides a knowledge base of cultural differences and similarities... more

Coupon Save to Wish List
Compare
  • $59.95
  • from $26.97
  • Free Shipping
  • 2 Stores
  • at 2 Stores
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  • 3 coupons available

    • Code:No Code Required
    • Detail:

      FREE Shipping on orders over $25 at Amazon.

    • Expires:Dec-31-2012
    • Restriction:Some restrictions apply. See site for details.
    • Code:No Code Required
    • Detail:

      Free shipping on order $25 or more at Textbooks.

    • Expires:Dec-31-2012
    • Restriction:Unknow
    • Code:xicyx
    • Detail:

      Use coupon code xicyx at checkout to enjoy Free Shipping on your order plus enter to win $500 at Textbooks.

    • Expires:Dec-31-2009
    • Restriction:Unknow
    Review
    Selected reviews for:

    Global Marketing and Advertising: Understanding Cultural Paradoxes
    • From:Amazon
    • Posted:May-30-2001
    • A unique perspective on consumer behaviour
    • The book is unique in that Marieke K Mooij uses theories from cultural anthroplogy and interpersonal communication to present a framework for consumer behaviour. It is particularly useful for...
    • read full review | report as inappropriate
    • From:Amazon
    • Posted:Feb-15-1999
    • no book is as useful for students and practitioners of adv.
    • This book review is on a 'titre personnel" basis.

      I enjoyed the international advertising course which Marieke gave at Universidad de Navarra in 1997. As a teacher she is very capable of...

    • read full review | report as inappropriate
    See more reviews >>
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