| 1 |
International Advertising: Realities and Myths
John Philip Jones has edited a comprehensive handbook of the theory and practice of international advertising. The subject in not treated in isolation, but rather linked to overall trends in business globalization. An authoritative cast of chapter authors, representing academics and professionals from ten different countries, examine all aspects of international advertising, from broad concepts and issues to developments in specific countries and cutting-edge techniques developed outside of the United States. more
- For:$67.95
- Info:
- From: Amazon
- Posted: Aug-03-2000
How global is advertising?
A very interesting book, written by many authors that have lots of experience in different fields/countries. It all comes down to the questions "how global or local shall we advertise?", "what are the success factors for global advertising?" and "how global are our consumers?". There is no...
Read full review | Report as inappropriateMoreStores
10
Page 1 of 1
SimilarProducts
-
Kicking Away the Ladder: Development Strategy in Historical Perspective
-
The World Cafe: Shaping Our Futures Through Conversations That Matter
-
International Management: Culture, Strategy and Behavior w/ OLC card MP
-
Managing a Global Workforce: Challenges and Opportunities in International Human Resource Management
-
Guide to Economic Indicators: Making Sense of Economics - Sixth Edition
-
Ragnar's Guide to the Underground Economy
-
Riding The Waves of Culture: Understanding Diversity in Global Business
-
International Financial Management (McGraw-Hill/Irwin Series in Finance, Insurance, and Real Est)
-
Global Economic Issues and Policies with Economic Applications
-
International Business (3rd Edition)