International Advertising: Realities and Myths
John Philip Jones has edited a comprehensive handbook of the theory and practice of international advertising. The subject in not treated in isolation, but rather linked to overall trends in business globalization. An authoritative cast of chapter authors, representing academics and professionals from ten different countries, examine all aspects of international advertising, from broad concepts and issues to developments in specific countries and cutting-edge techniques developed outside of the United States. more
- For:$67.95
- Info:
- Tags:
| title,desc | merchant | price | seeit |
|---|---|---|---|
|
International Advertising: Realities...
Pages: 424, Edition: 1, Paperback, Sage Publications, Inc |
|
See it |
*Shipping costs are based on an estimate of the lowest shipping rate available within the contiguous US, excluding Alaska and Hawaii. Only merchants with this product in stock are listed (Merchants with this product back ordered have been removed from this list).
Do you see a pricing error? Please let us know by filling out a simple form: Click here
MoreStores
ProductReviews75/100 (1 Reviews)
Recent Reviews
- 4/5
- From: Amazon
- Posted: Aug-03-2000
- How global is advertising?
A very interesting book, written by many authors that have lots of experience in different fields/countries. It all comes down to the questions "how global or local shall we advertise?", "what are the success factors for global...
- read full review | report as inappropriate
Selected Reviews
- 4/5
- From: Amazon
- Posted: Aug-03-2000
- How global is advertising?
A very interesting book, written by many authors that have lots of experience in different fields/countries. It all comes down to the questions "how global or local shall we advertise?", "what are the success factors for global...
- read full review | report as inappropriate
SimilarProducts
-
The World Cafe: Shaping Our Futures Through Conversations That Matter
-
International Management: Culture, Strategy and Behavior w/ OLC card MP
-
Managing a Global Workforce: Challenges and Opportunities in International Human Resource Management
-
Guide to Economic Indicators: Making Sense of Economics - Sixth Edition
-
The Panama Hat Trail
-
Ragnar's Guide to the Underground Economy
-
Riding The Waves of Culture: Understanding Diversity in Global Business
-
International Financial Management (McGraw-Hill/Irwin Series in Finance, Insurance, and Real Est)
-
Kicking Away the Ladder: Development Strategy in Historical Perspective
-
International Business (3rd Edition)