Advertising Self-Regulation and Outside Participation: A Multinational Comparison

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"Boddewyn's book provides a rare insight into how advertising self-regulatory bodies really work--with or without outsiders. Many other studies have lauded self-regulation or dismissed it preemptorily, but this book focuses on its logic, limits, and ultimate contributions to the societal control of advertising. It shows how outsiders--where available and willing to participate--contribute to its functioning while the advertising industry remains in control of the standards applied by self-regulatory bodies. Practitioners, consumerists, and policy-makers should greatly benefit from reading this multinational comparison of a dozen countries with very different economic and legal environments." Sylvan M. Barnet, Jr. Chairman, Advisory Council International Advertising Association more

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Advertising Self-Regulation and... Pages: 384, Edition: illustrated edition, Hardcover, Quorum Books	Amazon 11,406 reviews	$119.95 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.	See it

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