Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs)

The organization of letters on a blank sheet -- or screen -- is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or brushing up on their typographic skills. Thinking with Type is divided into three sections: letter, text, and grid. Each section begins with an easy-to-grasp essay that reviews historical, technological, and theoretical concepts, and is then followed by a set of practical exercises that bring the material covered to life. Sections conclude with examples of work by leading practitioners that demonstrate creative possibilities (along with some classic no-no's to avoid). more

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Smarter Choice Paperback, Thinking With Type: A... The organization of letters on a blank sheet-or screen-is the most basic challenge facing anyone who practices...	23,982 reviews *smarter certified	$12.96 Coupon 1 coupon available Code: Detail: Take $5 OFF the purchase of $100 or more at Buy.com Expires:Nov-30-2009 Restriction:New Customers Only. Coupons are not valid on Marketplace items	See it
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ProductReviews83/100 (56 Reviews)

Recent Reviews

4/5: From: Amazon; Posted: Sep-28-2009; great review; Good learning material. I needed it for my class and i like the ease of reading it and the useful amount of knowledge it has. since i am a graphic design major, i found it helpful. Good condition when i bought it as well.; read full review | report as inappropriate

4/5: From: Amazon; Posted: Jun-25-2009; A Good Primer, Comprehensive It Is Not; A great book, for the right person. For someone wanting to know about typography, or someone just getting started in the field of typography or graphic design, this book is for you. It covers a broad spectrum of subjects, all very...; read full review | report as inappropriate

3/5: From: Amazon; Posted: May-05-2009; ehmm....; Required book for my typography course, and to be frank I absolutely hated it. When it comes to typography I'm very pick and this book tries to be organized but unfortunately becomes ADHD, hah.It has lots of great info, but fails to tie...; read full review | report as inappropriate

3/5: From: Amazon; Posted: Apr-02-2009; It's a typography book alright.; if you are taking typography and this is your required text, then I highly recommend it!; read full review | report as inappropriate

Selected Reviews

4/5: From: Amazon; Posted: Sep-28-2009; great review; Good learning material. I needed it for my class and i like the ease of reading it and the useful amount of knowledge it has. since i am a graphic design major, i found it helpful. Good condition when i bought it as well.; read full review | report as inappropriate

3/5: From: Amazon; Posted: May-05-2009; ehmm....; Required book for my typography course, and to be frank I absolutely hated it. When it comes to typography I'm very pick and this book tries to be organized but unfortunately becomes ADHD, hah.It has lots of great info, but fails to tie...; read full review | report as inappropriate

1/5: From: Amazon; Posted: Jun-10-2008; entertaining; A nice book for bathroom reading, but hardly a desk reference or textbook caliber tome. Look for "Design form and Communication" by Rob Carter for a more thorough source on all things type related. Pick this one up for 10 min refresher...; read full review | report as inappropriate