Using Public Relations Strategies to Promote Your Nonprofit Organization (Haworth Marketing Resources)...

Learn how to strategically execute public relations assignments!

In Using Public Relations Strategies to Promote Your Nonprofit Organization, you will explore an easy-to-follow explanation on why nonprofit groups must take a more business-like approach in their communications. You will also discover instructions on how to make newsletters, annual reports, speaker's bureaus, and board selection easy yet effective. As a marketing, public relations or development professional, you will gain effective public relations tools that are within your established budget parameters.

Public relations expertise is becoming extremely important to the survival of nonprofit organizations as more and more nonprofits compete for dollars. Using Public Relations Strategies to Promote Your Nonprofit Organization recognizes that nonprofit professionals may wear many different hats and may have very limited public relations or marketing training. Therefore, with Using Public Relations Strategies to Promote Your Nonprofit Organization, you will find that even a novice communicator will be able to perform marketing and public relations tasks in an effective, strategic manner. Some of the areas you will explore include:

adopting a business strategy
step-by-step guide to creating your annual report
step-by-step guide to creating your nonprofit newsletter
how to set up an effective speaker's bureau, strategically market your speaker's bureau, and monitor its effectiveness in generating revenue for your nonprofit organization
writing speeches to promote your nonprofit organization
using audiovisual aids and nonverbal communication in your speeches
selecting and organizing a board of directors
board of directors job description, recruiting and retention

Using Public Relations Strategies to Promote Your Nonprofit Organization explains why you must take a more business like approach to public relations write nonprofit groups and assists the novice public relations specialist with executing basic PR tasks that are pertinent to an organization's profits. You will gain step-by-step guidance on steering your nonprofit organization to financial success.

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ProductReviews88/100 (5 Reviews)

Recent Reviews

2/5: From: Amazon; Posted: Feb-28-2004; OK Book, But Missing Important Information; I have worked in the PR field for many years, but am new to nonprofits and found some interesting information in this book. However, the author does not even cover the aspects of PR that I consider essential to any PR program: working...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Feb-18-2001; An excellent set of basics tailored to nonprofit structure; Public relations expertise is helping the booming nonprofit business, and provides a variety of basic business approaches to nonprofit organization and management, from showing how to adopt a business strategy and how to market a...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Jul-24-2000; A truly valuable book for non-profit organizations; Public relations is the key to success in society today. As an educator in a respected private school where public relations are vital, and a presenter in various local, state, and national forums, Kinzey's book has been pointedly...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Apr-22-2000; A must read for anyone working in nonprofit!; Kinzey's analysis of effective public relations strategies for nonprofit organizations is a must read for anyone working in the nonprofit sector. The reader is guided through the necessary steps to engage public relations tactics and...; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: Feb-18-2001; An excellent set of basics tailored to nonprofit structure; Public relations expertise is helping the booming nonprofit business, and provides a variety of basic business approaches to nonprofit organization and management, from showing how to adopt a business strategy and how to market a...; read full review | report as inappropriate

2/5: From: Amazon; Posted: Feb-28-2004; OK Book, But Missing Important Information; I have worked in the PR field for many years, but am new to nonprofits and found some interesting information in this book. However, the author does not even cover the aspects of PR that I consider essential to any PR program: working...; read full review | report as inappropriate