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Nonprofit Marketing Best Practices

Nonprofit Marketing Best Practices

Author: John J. Burnett - (Hardcover) ... more

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From: Posted: Sep 26, 2007 Type: User Review Alturism at its finest

I am the Marketing Director for an international non-profit promoting cultural diversity, I found Dr.Burnett's insightful and practical for the experienced marketer, yet still applicable for those relevtively new to the field. While reading I was...
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Marketing Management for Nonprofit Organizations

Marketing Management for Nonprofit Organizations

Author: Adrian Sargeant - (Paperback) ... more

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Review from a shopper who 'Loved it'
From: Posted: Mar 30, 2004 Type: User Review Good reference for managers and useful as a course text.

I teach a graduate course in marketing for nonprofit organizations and am always on the lookout for a good text that covers key issues without including complex material that the general manager doesn't really need to know (e.g., Fishbein...
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Strategic Marketing for NonProfit Organizations (6th Edition)

Strategic Marketing for NonProfit Organizations (6th Edition)

Author: Philip Kotler, Alan Andreasen - (Hardcover) ... more

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From: Posted: May 12, 2007 Type: User Review Great Nonprofit Marketing Text!

This book was required by my college professor, and I enjoyed reading it. It is very easy to read and very enjoyable as well. Excellent examples, and well laid out material. The course was very good as well. If you want a good introductory...
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Marketing for Nonprofit Organizations: Second Edition

Marketing for Nonprofit Organizations: Second Edition

Author: David L. Rados - (Hardcover) ... more

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Marketing Nonprofit Programs and Services: Proven and Practical Strategies to Get More Customers, Members, and Donors (Jossey Bass Nonprofit & Public Management Series)

Marketing Nonprofit Programs and Services: Proven and Practical...

Author: Douglas B. Herron - (Hardcover) ... more

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Strategic Marketing for NonProfit Organizations (5th Edition)

Strategic Marketing for NonProfit Organizations (5th Edition)

Author: Philip Kotler, Alan R. Andreasen - (Hardcover) ... more

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From: Posted: May 12, 2007 Type: User Review Great Nonprofit Marketing Text!

This book was required by my college professor, and I enjoyed reading it. It is very easy to read and very enjoyable as well. Excellent examples, and well laid out material. The course was very good as well. If you want a good introductory...
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Marketing Workbook for Nonprofit Organizations Volume 2: Mobilize People for Marketing Success

Marketing Workbook for Nonprofit Organizations Volume 2: Mobilize People...

Author: Gary J. Stern - (Paperback) ... more

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Successful Marketing Strategies For Nonprofit Organizations (Wiley...
Successful Marketing Strategies For Nonprofit Organizations (Wiley Nonprofit Law, Finance and Management Series)

Successful Marketing Strategies For Nonprofit Organizations (Wiley Nonprofit Law, Finance and Management Series)

Successful Marketing Strategies For Nonprofit Organizations (Wiley...

Author: Barry J. McLeish - (Paperback) - 1995 ... more

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Review from a shopper who 'Loved it'
From: Posted: Feb 16, 2009 Type: User Review really helpful

i found this book filled with information that made thinking about how to improve nonprofits and make a marketing plan very helpful. It's great for strategic thinking.
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Using Public Relations Strategies to Promote Your Nonprofit Organization (Haworth Marketing Resources) (Haworth Marketing Resources)

Using Public Relations Strategies to Promote Your Nonprofit Organization...

Author: Ruth Ellen Kinzey - (Paperback) ... more

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Review from a shopper who 'Loved it'
From: Posted: Feb 18, 2001 Type: User Review An excellent set of basics tailored to nonprofit structure

Public relations expertise is helping the booming nonprofit business, and provides a variety of basic business approaches to nonprofit organization and management, from showing how to adopt a business strategy and how to market a speaker's bureau...
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Review from a shopper who 'Hated it'
From: Posted: Feb 28, 2004 Type: User Review OK Book, But Missing Important Information

I have worked in the PR field for many years, but am new to nonprofits and found some interesting information in this book. However, the author does not even cover the aspects of PR that I consider essential to any PR program: working with the...
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Using Public Relations Strategies to Promote Your Nonprofit Organization (Haworth Marketing Resources) (Haworth Marketing Resources)

Using Public Relations Strategies to Promote Your Nonprofit Organization...

Author: Ruth Ellen Kinzey - (Hardcover) ... more

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Review from a shopper who 'Loved it'
From: Posted: Feb 18, 2001 Type: User Review An excellent set of basics tailored to nonprofit structure

Public relations expertise is helping the booming nonprofit business, and provides a variety of basic business approaches to nonprofit organization and management, from showing how to adopt a business strategy and how to market a speaker's bureau...
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Review from a shopper who 'Hated it'
From: Posted: Feb 28, 2004 Type: User Review OK Book, But Missing Important Information

I have worked in the PR field for many years, but am new to nonprofits and found some interesting information in this book. However, the author does not even cover the aspects of PR that I consider essential to any PR program: working with the...
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