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Nonprofit Marketing Best Practices

From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization.

In today's challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and support. Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers.

Introducing services marketing as the foundation for nonprofit marketing planning, this essential handbook addresses vital issues including:
* How to market intangibles
* Defining services and service products
* The unique characteristics of service products
* The marketing-related needs and wants of nonprofits
* Best practices marketing strategies and tactics
* Marketing successes, marketing failures, and company demographics

Nonprofit leader John Burnett shares everything he's learned during more than three decades managing and consulting nonprofits of every shape and size. Steering clear of business school jargon, Nonprofit Marketing Best Practices provides the advice and tools you need to understand the challenging environment of nonprofit marketing and the most effective ways to achieve maximum marketing success for your organization.

Filled with winning marketing concepts, Nonprofit Marketing Best Practices follows an accessible format that actually instructs readers on how to put strategies into effect for their organization. Written for every nonprofit organization, large or small, this must-have book equips you with the best practices in nonprofit marketing-what to do, what not to do, and how to do it better.  more

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Nonprofit Marketing Best Practices

John J. Burnett / 2007 / 320 pages Books
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Nonprofit Marketing Best Practices

Pages: 336, Hardcover, Wiley
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Recent Reviews

 5/5
From: Amazon
Posted: Sep-26-2007
Alturism at its finest

I am the Marketing Director for an international non-profit promoting cultural diversity, I found Dr.Burnett's insightful and practical for the experienced marketer, yet still applicable for those relevtively new to the field. While...

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4/5
From: Amazon
Posted: Sep-09-2007
Mastering NonProfit Marketing is Within Grasp

I am the CEO of a specialized marketing and PR firm based in Washington DC, and enjoy a range of national clients including corporations and nonprofits; I also have served on the boards of several nonprofits. John Burnett's newest book...

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4/5
From: Amazon
Posted: Sep-08-2007
Bridging the Gap

In today's society, the lines between traditional sectors of business, nonprofits, and government is blurring. Successfully operating a nonprofit enterprise today requires reapplication of traditional private enterprise business skills...

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4/5
From: Amazon
Posted: Sep-04-2007
marketing know how for any not for profit

As a former Executive Director for two large not for profits, a board member of many others and a consultant to not for profits nationally, I found Dr. John Burnett's book to be the best in the market. It covers basic aspects as well as...

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Selected Reviews

 5/5
From: Amazon
Posted: Sep-26-2007
Alturism at its finest

I am the Marketing Director for an international non-profit promoting cultural diversity, I found Dr.Burnett's insightful and practical for the experienced marketer, yet still applicable for those relevtively new to the field. While...

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