Marketing Workbook for Nonprofit Organizations Volume 2: Mobilize People for Marketing Success

Uncover your nonprofits hidden sales force! Heres how to turn your nonprofits staff, board, and volunteers into active marketing representatives! Use this new guide to put together a successful promotional campaign based on the most persuasive tool of all: personal contact. Whether your goal is raising funds, recruiting volunteers, or selling tickets, the old saying, people buy from people, is as true as ever. A postcard, phone call, face-to-face visit, even an e-mailfrom someone we knowcuts through, gets our attention, and is more likely than anything to get us to act. Marketing Workbook Volume II: Mobilize People for Marketing Success shows you how to mobilize your entire organization, its staff, volunteers, and supporters in a focused, one-to-one marketing campaign. This unique guide gives you complete instructions, real-life examples, and detailed worksheets to create an effective campaign. Regardless of the size of your organization, you can use the ten steps in this book to: Reach ongoing fundraising, membership, enrollment, and volunteer recruitment goals; Plan and carry out capital campaigns and generate attendance for major special events; Build name recognition and awareness of your organization or cause; Increase the skills and confidence of everyone associated with your nonprofit to be effective marketing representatives. Each workbook also comes with Pocket Guide for Marketing Representatives, a pocket guide available for all your representatives. In it, they can record key campaign messages and find motivational reminders. Complete, easy-to-follow steps make the process doable! Using the same concise style as in his top-selling Marketing Workbook Volume I, author Gary J. Stern shows you step-by-step how to: Get your organizations support for the campaign; Define the campaigns scope and create a master action plan; Form a marketing task force to set goals and strategies; Recruit people for the right roles; Motivate and give ongoing follow-up and support to representatives; Celebrate your successes and evaluate the campaign. The workbook also gives you: Four marketing representative roles and how they work; A simple and effective formula for targeting the best prospects; Detailed instructions and sample agendas for motivational trainings; 25 tips for marketing representatives to increase their effectiveness; Clear worksheets to keep your campaign organized and on track.  more