Marketing Management for Nonprofit Organizations

The second edition of Marketing Management for Nonprofit Organizations provides a comprehensive overview of the theory behind nonprofit marketing and analyzes key nonprofit contexts such as fundraising, the arts, education, healthcare, volunteering. the public sector and the arena of social ideas. The text is divided into three parts, mirroring the syllabus that is taught on many undergraduate and MBA course modules. Its begins with an introduction to the nonprofit sector and the topic of marketing before moving on to develop a framework for marketing planning, including a detailed consideration of topics such as overall direction, market segmentation, branding and positioning. The text concludes with a series of chapters that explore the application of marketing in a number of specific contexts. Each chapter contains an outline of its objectives, discussion questions and a summary of the key areas covered. Second and third year undergraduate and postgraduate students taking courses in nonprofit marketing, service marketing and public sector management will find this volume an invaluable course accompaniment. more

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Smarter Choice Marketing Management for Nonprofit... by Adrian Sargeant. ISBN13: 9780199271825. ISBN10: 0199271828. Published by Oxford University Press. Edition: 2ND 05 Used	Textbooks.com 2,445 reviews *smarter certified	$85 $42.50 Free Shipping Coupon 2 coupons available Code:No Code Required Detail: Free shipping w/ $25 purchase at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Code:xicyx Detail: Use coupon code xicyx at checkout to enjoy Free Shipping on your order plus enter to win $500 at Textbooks. Expires:Dec-31-2009 Restriction:Unknow	See it
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4/5: From: Amazon; Posted: Mar-30-2004; Good reference for managers and useful as a course text.; I teach a graduate course in marketing for nonprofit organizations and am always on the lookout for a good text that covers key issues without including complex material that the general manager doesn't really need to know (e.g.,...; read full review | report as inappropriate

4/5: From: Amazon; Posted: Jan-25-2003; GOOD TEXT FOR STUDENTS; In the words of the author in the Preface, "this text was written primarily for use by undergraduate and postgraduate students, taking nonprofit marketing as an optional part of their studies". This textbook was developed as a bridge...; read full review | report as inappropriate

Selected Reviews

4/5: From: Amazon; Posted: Mar-30-2004; Good reference for managers and useful as a course text.; I teach a graduate course in marketing for nonprofit organizations and am always on the lookout for a good text that covers key issues without including complex material that the general manager doesn't really need to know (e.g.,...; read full review | report as inappropriate