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Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing

Waiting for Your Cat to Bark?: Persuading Customers When They Ignore...
56 Reviews

Good marketers know that customer-centered marketing is mandatory. However, we are not the customer. What the... more

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    Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
    • From:Amazon
    • Posted:Jun-16-2009
    • better off not making this purrrrrrchase
    • This book was recommended to me by a few different people, and also came with a lot of hype by some business writers. Unfortunately, I found nothing new in this book. I'm not sure why it was...
    • read full review | report as inappropriate
    • From:Amazon
    • Posted:Jan-01-2009
    • Persona-Based Marketing Segments Your Customers
    • I've been a fan of the Eisenbergs for about eight or ten years, ever since Jeffrey started posting to the ISales Discussion List (now gone, unfortunately). All of their books are worthwhile. My...
    • read full review | report as inappropriate
    • From:Amazon
    • Posted:Jul-29-2006
    • Left me wanting more: 3 stars for the book - 6 stars for Mr. Eisenberg
    • I give Waiting for Your Cat to Bark 3 stars, but I give Mr. Eisenberg 6 stars. Let me explain: I am in the process of developing a website. I purchased this book thinking that Mr. Eisenberg might...
    • read full review | report as inappropriate
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