The Brand Gap: Expanded Edition

THE BRAND GAP is the first book to present a unified theory of brand-building.? Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a ?charismatic brand??a brand that customers feel is essential to their lives. In an entertaining two-hour read you?ll learn:

? the new definition of brand
? the five essential disciplines of brand-building
? how branding is changing the dynamics of competition
? the three most powerful questions to ask about any brand
? why collaboration is the key to brand-building
? how design determines a customer?s experience
? how to test brand concepts quickly and cheaply
? the importance of managing brands from the inside
? 220-word brand glossary

From the back cover:
Not since McLuhan?s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding?a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly ?get it.? This deceptively simple book offers everyone in the company access to ?the most powerful business tool since the spreadsheet.?
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Smarter Choice The Brand Gap: How To Bridge The... Marty Neumeier / 2005 / 194 pages Books	DeepDiscount.com 4,152 reviews *smarter certified	$19.79 Free Shipping Coupon 2 coupons available Code:No Code Required Detail: Free Standard shipping on any order at DeepDiscount. Expires:Aug-31-2010 Restriction:Unknow Code: Detail: Free USPS shipping at DeepDiscount.com Expires:Nov-20-2010 Restriction:Unknow	See it
The Brand Gap (Books) Computer Graphics - Design Computers - THE BRAND GAP is the first book to present a unified theory of brand-building....	Barnes & Noble	$22 $15.83 Coupon 3 coupons available Code:J7M3C9V Detail: 20% off single item when you use Master card at Barnes & Noble Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Free Shipping on orders of $25 at Barnes & Noble Expires:Jun-30-2010 Restriction:see site for more details Code: Detail: GET FREE SHIPPING ON ORDERS OF $25 OR MORE at Barnes and Noble Expires:Dec-31-2009 Restriction:Unknow	See it
The Brand Gap: Expanded Edition Pages: 208, Edition: 2, Paperback, Peachpit Press	Amazon 11,406 reviews	$14.95 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.	See it

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ProductReviews87/100 (31 Reviews)

Recent Reviews

5/5: From: Amazon; Posted: Sep-18-2009; Great read; This book was not only fun to read but it provided you with all the core information you need to know about Brand Management.; read full review | report as inappropriate

5/5: From: Amazon; Posted: Jul-31-2009; Easy to read, tons of useful information; As a former student of David A. Aaker's, I've been lucky enough to have gotten insights into branding from one of the best in the field. When I saw that he recommended Marty Neumeier's Brand Gap and ZAG books, I decided to check them...; read full review | report as inappropriate

4/5: From: Amazon; Posted: Jun-21-2009; Quick, efficient overview; I really liked this book. Marty Neumeier knows how to make his point in a way that's entertaining, gets to the heart of the issue right away, and has enough useful information to be credible. There isn't anything here that a marketing...; read full review | report as inappropriate

3/5: From: Amazon; Posted: Jun-16-2009; Chinese Meal; This is a very basic book on branding, and an extremely quick read. If you have a 2-hour plane ride, you'll finish the book prior to landing. That being said, the book is worth reading as a quick review of some basic branding techniques....; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: Sep-18-2009; Great read; This book was not only fun to read but it provided you with all the core information you need to know about Brand Management.; read full review | report as inappropriate

3/5: From: Amazon; Posted: Jun-16-2009; Chinese Meal; This is a very basic book on branding, and an extremely quick read. If you have a 2-hour plane ride, you'll finish the book prior to landing. That being said, the book is worth reading as a quick review of some basic branding techniques....; read full review | report as inappropriate

2/5: From: Amazon; Posted: Oct-28-2008; Mixed...; This book feels a wee bit dated (it's been a couple of years since I've read the phrase "World Wide Web). It seems to dance all over the place, and did not offer any particularly unique ideas. Feels like it's cheating a bit with the big...; read full review | report as inappropriate