Don't Think of an Elephant: Know Your Values and Frame the Debate--The Essential Guide for Progressives

Don?t Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing?s stranglehold on political dialogue in the United States.

Author George Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate.

Lakoff?s years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests.

Don?t Think of an Elephant! is the definitive handbook for understanding and communicating effectively about key issues in the 2004 election, and beyond.

Read it, take action?and help take America back.

About the Author George Lakoff is the Richard and Rhoda Goldman Professor of Cognitive Science and Linguistics at the University of California, Berkeley, and is a founding senior fellow at the Rockridge Institute. He is one of the world?s best-known linguists.

Since the mid-1980s he has been applying cognitive linguistics to the study of politics, especially the framing of public political debate. He is the author of the influential book, Moral Politics: How Liberals and Conservatives Think, (2nd edition, 2002). His other books include Women, Fire, and Dangerous Things: What Categories Reveal About The Mind (1987), Metaphors We Live By (1980; 2003) [with Mark Johnson], More Than Cool Reason (1989) [with Mark Turner], Philosophy in the Flesh: The Embodied Mind and Its Challenge To The Western Tradition (1999) [with Mark Johnson], and Where Mathematics Comes From: How the Embodied Mind Brings Mathematics Into Being (2000) [with Rafael Núñez]. more

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Recent Reviews

4/5: From: Amazon; Posted: Sep-29-2008; Good framework for framing; This is a book by one of the world's pre-eminent linguists about the way current political issues are framed by the parties. Republicans, Lakoff asserts, are much better at framing the issues, thanks to years of well-funded think tank...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Sep-13-2008; A must read for the prograssives (or Liberal crowd) especially volunteers for the DNC!; I didn't understand why John Kerry win 3 out of 3 debates and lose the election till I read this....It's all about the languages used in the debate......and Framing is one of them....the other is use of fallacies....(not in this book) a...; read full review | report as inappropriate

3/5: From: Amazon; Posted: Aug-03-2008; Concept: four stars / Execution: two stars; This is essentially just a poorly-written, watered-down version of Lakoff's "Moral Politics". If you're seriously interested in Lakoff's theory of politics, skip this and read "Moral Politics" instead. But, if you want just a brief...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Jul-31-2008; Thinking Outside THE Box; I was one of millions of people who watched Faux News only-just 'for fun'.Now I understand why 9 million dollar salary of Bill O'reilly worth every penny.; read full review | report as inappropriate

Selected Reviews

4/5: From: Amazon; Posted: Sep-29-2008; Good framework for framing; This is a book by one of the world's pre-eminent linguists about the way current political issues are framed by the parties. Republicans, Lakoff asserts, are much better at framing the issues, thanks to years of well-funded think tank...; read full review | report as inappropriate

3/5: From: Amazon; Posted: Aug-03-2008; Concept: four stars / Execution: two stars; This is essentially just a poorly-written, watered-down version of Lakoff's "Moral Politics". If you're seriously interested in Lakoff's theory of politics, skip this and read "Moral Politics" instead. But, if you want just a brief...; read full review | report as inappropriate

1/5: From: Amazon; Posted: Apr-18-2007; Can I give it 0 stars?; Actually, I'll give it 1 star because it is important to try to understand how the radical left (who get passes in the media everyday) really think. This book is nothing but propaganda, BUT is surprisingly honest about the secular...; read full review | report as inappropriate