What's Hot| Upload Video| Email this Page| Your Account

Don't Think of an Elephant: Know Your Values and Frame the Debate--The Essential Guide for Progressives

Don?t Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing?s stranglehold on political dialogue in the United States.

Author George Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate.

Lakoff?s years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests.

Don?t Think of an Elephant! is the definitive handbook for understanding and communicating effectively about key issues in the 2004 election, and beyond.

Read it, take action?and help take America back.

About the Author George Lakoff is the Richard and Rhoda Goldman Professor of Cognitive Science and Linguistics at the University of California, Berkeley, and is a founding senior fellow at the Rockridge Institute. He is one of the world?s best-known linguists.

Since the mid-1980s he has been applying cognitive linguistics to the study of politics, especially the framing of public political debate. He is the author of the influential book, Moral Politics: How Liberals and Conservatives Think, (2nd edition, 2002). His other books include Women, Fire, and Dangerous Things: What Categories Reveal About The Mind (1987), Metaphors We Live By (1980; 2003) [with Mark Johnson], More Than Cool Reason (1989) [with Mark Turner], Philosophy in the Flesh: The Embodied Mind and Its Challenge To The Western Tradition (1999) [with Mark Johnson], and Where Mathematics Comes From: How the Embodied Mind Brings Mathematics Into Being (2000) [with Rafael Núñez].  more

ComparePrices

Get price with tax & shipping*
Sold at 5 Stores
title,descmerchant price seeit
Smarter Choice
Don t Think Of An Elephant!

From the Publisher: Don t Think of An Elephant! is the antidote to the last forty years of conservative strategizing...

  • $5.47
  • Coupon

    1 coupon available

    • Code:
    • Detail:

      Use this online coupon to get $5 off orders over $5 when you pay with eBillMe at Buy.com

    • Expires:Dec-31-2009
    • Restriction:Unknow
See it
Don't Think Of An Elephant!/ How...

George Lakoff / 2004 / 124 pages Books

  • $9.00
  • Free Shipping
  • Coupon

    2 coupons available

    • Code:No Code Required
    • Detail:

      Free Standard shipping on any order at DeepDiscount.

    • Expires:Aug-31-2010
    • Restriction:Unknow
    • Code:
    • Detail:

      Free USPS shipping at DeepDiscount.com

    • Expires:Nov-20-2010
    • Restriction:Unknow
See it
Don't Think Of An Elephant!: Know...

Product Description: Don't Think of An Elephant! is the antidote to the last forty years of conservative strategizing...

Used
  • $10
  • $7.80
  • Coupon

    7 coupons available

    • Code:BUY250
    • Detail:

      $2 off $50 or more at eCampus.com

    • Expires:Dec-31-2011
    • Restriction:Unknow
    • Code:BUY380
    • Detail:

      3% off of $80 or more at eCampus.com

    • Expires:Dec-31-2011
    • Restriction:Unknow
    • Code:10off150
    • Detail:

      $10 off plus free shipping on $150 or more

    • Expires:Dec-31-2011
    • Restriction:Unknow
    • Code:HIGHTEN
    • Detail:

      $100.00 off $200.00

    • Expires:Dec-31-2009
    • Restriction:Unknow
    • Code:No Code Required
    • Detail:

      Free Shipping on Orders Over $59

    • Expires:Dec-31-2009
    • Restriction:Unknow
    • Code:TSHIRT99
    • Detail:

      Use code TSHIRT99 during checkout to get Free Tshirt with purchase of $99 or more at eCampus

    • Expires:Dec-31-2009
    • Restriction:Unknow
    • Code:FIVEOFF150
    • Detail:

      Use coupon code FIVEOFF150 at checkout to get $5 Off orders of $150 or More at eCampus

    • Expires:Dec-31-2009
    • Restriction:Unknow
See it
Don't Think of an Elephant!: Know...

General Political Science & Government - Lakeoff (cognitive science and linguistics, U. of California, Berkeley)...

  • $10
  • $7.20
  • Coupon

    3 coupons available

    • Code:J7M3C9V
    • Detail:

      20% off single item when you use Master card at Barnes & Noble

    • Expires:Dec-31-2009
    • Restriction:Unknow
    • Code:
    • Detail:

      GET FREE SHIPPING ON ORDERS OF $25 OR MORE at Barnes and Noble

    • Expires:Dec-31-2012
    • Restriction:Unknow
    • Code:No Code Required
    • Detail:

      Free Shipping on orders of $25 at Barnes & Noble

    • Expires:Jun-30-2010
    • Restriction:see site for more details
See it
Don't Think of an Elephant!: Know...

Pages: 144, Edition: 1st, Paperback, Chelsea Green

  • $8.00
  • Coupon

    1 coupon available

    • Code:No Code Required
    • Detail:

      FREE Shipping on orders over $25 at Amazon.

    • Expires:Dec-31-2012
    • Restriction:Some restrictions apply. See site for details.
See it

*Shipping costs are based on an estimate of the lowest shipping rate available within the contiguous US, excluding Alaska and Hawaii. Only merchants with this product in stock are listed (Merchants with this product back ordered have been removed from this list).

Do you see a pricing error? Please let us know by filling out a simple form: Click here

Write a review

ProductReviews86/100 (100 Reviews)

Recent Reviews

4/5
From: Amazon
Posted: Sep-29-2008
Good framework for framing

This is a book by one of the world's pre-eminent linguists about the way current political issues are framed by the parties. Republicans, Lakoff asserts, are much better at framing the issues, thanks to years of well-funded think tank...

read full review | report as inappropriate
5/5
From: Amazon
Posted: Sep-13-2008
A must read for the prograssives (or Liberal crowd) especially volunteers for the DNC!

I didn't understand why John Kerry win 3 out of 3 debates and lose the election till I read this....It's all about the languages used in the debate......and Framing is one of them....the other is use of fallacies....(not in this book) a...

read full review | report as inappropriate
3/5
From: Amazon
Posted: Aug-03-2008
Concept: four stars / Execution: two stars

This is essentially just a poorly-written, watered-down version of Lakoff's "Moral Politics". If you're seriously interested in Lakoff's theory of politics, skip this and read "Moral Politics" instead. But, if you want just a brief...

read full review | report as inappropriate
5/5
From: Amazon
Posted: Jul-31-2008
Thinking Outside THE Box

I was one of millions of people who watched Faux News only-just 'for fun'.Now I understand why 9 million dollar salary of Bill O'reilly worth every penny.

read full review | report as inappropriate

Selected Reviews

4/5
From: Amazon
Posted: Sep-29-2008
Good framework for framing

This is a book by one of the world's pre-eminent linguists about the way current political issues are framed by the parties. Republicans, Lakoff asserts, are much better at framing the issues, thanks to years of well-funded think tank...

read full review | report as inappropriate
3/5
From: Amazon
Posted: Aug-03-2008
Concept: four stars / Execution: two stars

This is essentially just a poorly-written, watered-down version of Lakoff's "Moral Politics". If you're seriously interested in Lakoff's theory of politics, skip this and read "Moral Politics" instead. But, if you want just a brief...

read full review | report as inappropriate
1/5
From: Amazon
Posted: Apr-18-2007
Can I give it 0 stars?

Actually, I'll give it 1 star because it is important to try to understand how the radical left (who get passes in the media everyday) really think. This book is nothing but propaganda, BUT is surprisingly honest about the secular...

read full review | report as inappropriate
10
Page 1 of 1

SimilarProducts

Related Searches:

government book

Channel Directory:

Science Fiction |  Comic Books |  Cookbooks |  Biographies |  Children's Books
close
close

More legal stuff: Smarter.com is a comparison shopping website that compares prices and products at online stores to help consumers save money. Stores are responsible for providing us with accurate price and product information, including the proper codes for coupons, discounts and rebates. Tax and shipping costs are estimates. Please confirm all costs before making your final purchase at the online store. All merchant ratings, product reviews and video reviews are submitted by shoppers or third-party websites. We are not responsible for their content. If you have any concerns about content on our website, please contact us. For more information, please view our Privacy Policy.