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Contemporary AdvertisingContemporary Advertising, 11/e, is one of the best-selling advertising texts in this field. Known as the ?coffee... more |
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Contemporary Advertising (Mcgraw-Hill/Irwin Series in Marketing)Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the ?coffee... more |
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Contemporary AdvertisingThis updated edition addresses the importance of IMC and how it impacts advertising strategy. The text provides many... more |
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