What Americans Really Want...Really: The Truth About Our Hopes, Dreams, and Fears

No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift. Businesses everywhere are trying to market products and services during this turbulent time, but only one man really understands the needs and desires of the New America.

From restaurant booths to voting booths, Luntz has watched and assessed our private habits, our public interests, and our hopes and fears. What are the five things Americans want the most? What do they really want in their daily lives? In their jobs? From their government? For their families? And how does understanding what Americans want allow businesses to thrive? Luntz disassembles the preconceived notions we have about one another and lays all the pieces of the American condition out in front of us, openly and honestly, then puts the pieces back together in a way that reflects the society in which we live. What Americans Really Want...Really is a real, if sometimes scary, discussion of Americans' secret hopes, fears, wants, and needs.

The research in this book represents a decade of face-to-face interviews with twenty-five thousand people and telephone polls with one million more, as well as the exclusive, first-ever "What Americans Really Want" survey. What Luntz offers is a glimpse into the American psyche, along with analysis that will rock assumptions and right business judgment. He proves that success in virtually any profession demands that we either understand what Americans really want, or suffer the consequences.

Praise for Frank Luntz:

"When Frank Luntz invites you to talk to his focus group, you talk to his focus group."
--President Barack Obama, spoken on June 28, 2007, to a PBS-sponsored focus group following the Democratic presidential debate at Howard University

"Frank Luntz understands the American people better than anyone I know."?
--Newt Gingrich, former Speaker of the House

"The Nostradamus of pollsters."
--Sir David Frost

"America's top companies listen to Frank Luntz because he understands what customers want and what employees think. He has a keen sense of the American psyche and an outstanding command of language that empowers and persuades."?
--Thomas J. Donohue, President & CEO, U.S. Chamber of Commerce

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Recent Reviews

5/5: From: Amazon; Posted: Sep-21-2009; If you sell anything, you need to read this book.; The author, a highly respected person in his field, has written a timely, well-documented, informative book. I recommend it to anyone, but especially to marketers, to people who sell anything at all to anyone at all. I found some parts...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Sep-18-2009; "This Book is Written for the Voyeur in All of Us."; The author tells the reader right up front that he or she is going to read a lot of pessimistic stuff in this volume, "but this book isn't designed to bring you down. On the contrary, it has been written to help you identify and take...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Sep-15-2009; Insight into our priorities and desires; As the owner of a small business, I'm looking for insight that will help me understand my clients and make decisions that will help my business grow, especially in our current economy. I pre-ordered this book based on the strength of...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Sep-15-2009; Read this if your success depends on understanding Americans; If you care about what is really happening in America, you need to read this book. Finally, someone tells me what Americans think rather than what I should think. While I was expecting a lot of politics, there's so much more. Luntz...; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: Sep-21-2009; If you sell anything, you need to read this book.; The author, a highly respected person in his field, has written a timely, well-documented, informative book. I recommend it to anyone, but especially to marketers, to people who sell anything at all to anyone at all. I found some parts...; read full review | report as inappropriate