Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

How to tap the power of social software and networks to build your business

In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. Today's online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online.

The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations,, those who traffic in it are "trust agents," the key people your business needs on its side.

Delivers actionable steps and case studies that show how social media can positively impact your business
Written by authors with over ten years of online media experience
Shows you how to build and wield influence online to benefit your brand
Combines high-level theory with practical step-by-step guidance

If you want your business to succeed, don't sit on the sidelines. Instead, use the Web to build trust with your consumers using Trust Agents. more

Price Range:$11.02 to $17.96 | 4 stores
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Smarter Choice Hardcover, Trust Agents: Using the...	23,982 reviews *smarter certified	$14.90	See it
Trust Agents: Using the Web to Build...	24 reviews	$11.02 Free Shipping	See it
Trust Agents: Using the Web to Build... Pages: 288, Edition: 1, Hardcover, Wiley	Amazon 11,406 reviews	$16.47 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.	See it
Hardcover, Trust Agents: Using the... Strategic Planning Business & Economics - This book is your guide to a new form of power broker--web natives who...	Barnes and Noble 20 reviews	$17.96	See it

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Recent Reviews

5/5: From: Amazon; Posted: Sep-21-2009; This Book Is A Need, Not A Maybe; Watch Video Here: http://www.amazon.com/review/REMJGN2QSER7W Trust Agents hits a home run. You're going to want to read, and learn, from the theories and practices in this book. Why? Because you are either a person who needs to build...; read full review | report as inappropriate

4/5: From: Amazon; Posted: Sep-18-2009; Analysis of important but disturbing trends; I've met Chris Brogan several times (who is impressive in person despite a penchant for thinking that foul language is cool), and I have a great admiration for Seth Godin, who enthusiastically praises and endorses this book. Trust...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Sep-17-2009; I trust this book will help my business; I started discovering great gems in the first chapters and continued to build upon the pile through the end.Chris and Julien have shared some great stuff here and I trust that my business will be better because of their words and my...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Sep-08-2009; Sage and Timeless Guidance on Trust; Chris Brogan and Julien Smith's view of the web and social networking offers something for everyone from newbies to seasoned communications professionals. While they review current social networking platforms, their guidance about how to...; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: Sep-21-2009; This Book Is A Need, Not A Maybe; Watch Video Here: http://www.amazon.com/review/REMJGN2QSER7W Trust Agents hits a home run. You're going to want to read, and learn, from the theories and practices in this book. Why? Because you are either a person who needs to build...; read full review | report as inappropriate