The Public Relations Writer's Handbook: The Digital Age

The second edition of the Public Relations Writer?s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age. more

Price Range:$26.75 to $34.00 | 3 stores
Product Rating:

10 Reviews
Info:
Set Price Alert Save to Wish List

Write a product review

ProductReviews

1-10 out of 10

From: Amazon
Posted: Feb-16-2008

This is more like remedial English

I don't consider myself a particularly good writer, and I know for a fact that I couldn't market ice water in a desert, so I would never presume to know more about PR than someone who does it professionally. Nevertheless, everything in this book falls under what I would tend to refer to as...

Read full review | Report as inappropriate

From: Amazon
Posted: Oct-03-2007

Solid handbook for traditional PR materials

This book is a solid reference for writing a wide range of traditional PR materials, including documents that are not covered in other PR writing books. The guidelines, checklists, and examples will be especially useful for someone who is writing a particular document for the first time.However,...

Read full review | Report as inappropriate

From: Amazon
Posted: Jul-26-2007

A Good One

This is one of the best step by step writing manual I have ever found. I highly recommend it.

Read full review | Report as inappropriate

From: Amazon
Posted: Apr-12-2007

A great update of a PR classic

If you're sent to a desert island and can only bring one book on public relations--this is the book. The original The Public Relations Writer's Handbook has long been the best how-to on PR written deliverables. The 2007 Second Edition brings the book into the Digital Age, per the amended title....

Read full review | Report as inappropriate

From: Amazon
Posted: Jul-31-2002

They Don't Call It A HandBook For Nothing!

This book explains public relations from the ground floor. It is informative, accurate, and inspirational. I learned so much about positioning my business in the market - among many other things I did not consider necessary before I read this book. I am obsessed with public relations these days,...

Read full review | Report as inappropriate

From: Amazon
Posted: May-03-2002

A excellent PR working Tool.

This isent a book you should read and throw in the book shelf; It should be used as a desk tool on a daily basis because it gives excellent pointers on how a PR PRO should write.The examples given by Meery Aronson and Don Spetner are very close to the real thing. This book will give you the...

Read full review | Report as inappropriate

From: Amazon
Posted: Nov-21-2000

The Public Relations Writer's Handbook

This book should be a desktop essential for every public relations writer. It is a manual for all aspects of writing in this field, from news releases to brochures to speech writing to obituaries. This all-encompassing handbook provides step-by-step instructions for the different types of...

Read full review | Report as inappropriate

From: Amazon
Posted: May-02-1999

A beginning desk reference

A quick overview of most tasks and common documents a P/R person would have to get involved with. A beginning desk reference, simply written, gives guidelines and some examples. A great book for those new to the field.

Read full review | Report as inappropriate

From: Amazon
Posted: Dec-30-1998

Outstanding. Very comprehensive.

Clearly written by two seasoned professionals, The Public Relations Writer's Handbook is an invaluable tool for entry-level PR people. The book covers virtually all areas of the business and walks the reader through the various writing land mines that await all public relations practitioners....

Read full review | Report as inappropriate

From: Amazon
Posted: May-07-1998

A "must-have" tool for the PR/PIO professional

This tremendous book provides great tools you can use whether you're a newcomer or seasoned professional. Specific "how-to" ideas and instructions include excellent examples of executive bios, news releases, photo alerts, and many others. This book gives the public relations, public affairs, or...

Read full review | Report as inappropriate

Write a product review