The Public Relations Writer's Handbook: The Digital Age

The second edition of the Public Relations Writer?s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age. more

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Merry Aronson, Don Spetner, Carol Ames, Hardcover, Amazon, Textbooks.com, Buy.com, Barnes & Noble

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Smarter Choice Public Relations Writer's Handbook :... by Merry Aronson, Don Spetner and Carol Ames. ISBN13: 9780787986315. ISBN10: 0787986313. Published by John Wiley &... Used	Textbooks.com 2,445 reviews *smarter certified	$40 $26.75 Free Shipping Coupon 2 coupons available Code:No Code Required Detail: Free shipping w/ $25 purchase at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Code:xicyx Detail: Use coupon code xicyx at checkout to enjoy Free Shipping on your order plus enter to win $500 at Textbooks. Expires:Dec-31-2009 Restriction:Unknow	See it
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Recent Reviews

2/5: From: Amazon; Posted: Feb-16-2008; This is more like remedial English; I don't consider myself a particularly good writer, and I know for a fact that I couldn't market ice water in a desert, so I would never presume to know more about PR than someone who does it professionally. Nevertheless, everything in...; read full review | report as inappropriate

4/5: From: Amazon; Posted: Oct-03-2007; Solid handbook for traditional PR materials; This book is a solid reference for writing a wide range of traditional PR materials, including documents that are not covered in other PR writing books. The guidelines, checklists, and examples will be especially useful for someone who...; read full review | report as inappropriate

4/5: From: Amazon; Posted: Jul-26-2007; A Good One; This is one of the best step by step writing manual I have ever found. I highly recommend it.; read full review | report as inappropriate

5/5: From: Amazon; Posted: Apr-12-2007; A great update of a PR classic; If you're sent to a desert island and can only bring one book on public relations--this is the book. The original The Public Relations Writer's Handbook has long been the best how-to on PR written deliverables. The 2007 Second Edition...; read full review | report as inappropriate

Selected Reviews

4/5: From: Amazon; Posted: Oct-03-2007; Solid handbook for traditional PR materials; This book is a solid reference for writing a wide range of traditional PR materials, including documents that are not covered in other PR writing books. The guidelines, checklists, and examples will be especially useful for someone who...; read full review | report as inappropriate

2/5: From: Amazon; Posted: Feb-16-2008; This is more like remedial English; I don't consider myself a particularly good writer, and I know for a fact that I couldn't market ice water in a desert, so I would never presume to know more about PR than someone who does it professionally. Nevertheless, everything in...; read full review | report as inappropriate