The Little Red Book of Selling: 12.5 Principles of Sales Greatness

Sales master Jeffrey Gitomer has created a real-world, practical, and fun book that salespeople will love and profit from -- and sales managers will buy by the case.

Salespeople want answers. That's why the Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment - and for the rest of their lives.

In the Little Red Book of Selling salespeople will learn why sales happen and a philosophy of success - long term, relationship driven, and referral oriented - nothing to do with manipulation or other old-world sales tactics. It has everything to do with understanding buying motives and taking ethical, relationship-building actions.

People don't like to be sold but they love to buy has become more than Gitomer's registered trademark- it's a mantra. A mantra every salesperson needs to understand at the core of his selling success. Throughout this book the reader will begin to adopt a philosophy that drives them to a higher, value-driven purpose.

There are 12.5 powerful principles of sales mastery. These principles are at the heart of sales success. They are the difference between red (putting your heart into your career) and black (having a job, coming to work, and making a commission). Other chapters include; What's the Difference between Failure and Success in Salespeople, The Little Salesman that Could, The Two Most Important Words in Selling, and Just Plain "How to Make a Sale."

The cover is classic red cloth. The four-color graphics make it compelling and easy to read, and the content is easy to understand and implement. For your convenience there is a red satin (ok, polyester) bookmark so you can remember your place. It is small enough to carry with you - big enough to contain the answers you need ? powerful enough to fill your wallet. more

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Smarter Choice Little Red Book of Selling by Jeffrey H. Gitomer. ISBN13: 9781885167606. ISBN10: 1885167601. Published by National Book Network. Edition: 04 Used	Textbooks.com 2,445 reviews *smarter certified	$20 $11.00 Coupon 2 coupons available Code:No Code Required Detail: Free shipping w/ $25 purchase at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Code:xicyx Detail: Use coupon code xicyx at checkout to enjoy Free Shipping on your order plus enter to win $500 at Textbooks. Expires:Dec-31-2009 Restriction:Unknow	See it
Little Red Book of Selling: The 12.5... Sales and Selling - General Business & Economics - Jeffrey Gitomer,Hardcover,Series: Little Book Series,...	Barnes & Noble	$20 $15.96 Coupon 1 coupon available Code:No Code Required Detail: Free Shipping on orders of $25 at Barnes & Noble Expires:Jun-30-2010 Restriction:see site for more details	See it
Little Red Book of Selling: 12.5... What We're Reading Now"The book provides straight forward tips for self motivation as well as sales specific tips. It...	23 reviews	$7.81 Free Shipping	See it
Little Red Book of Selling: 12.5... Pages: 220, Edition: 1st, Hardcover, Bard Press	Amazon 11,393 reviews	$13.57 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.	See it
Jeffrey Gitomer's Little Red Book of... A new guide from the author of The Sales Bible helps salespeople learn why sales happen, and how it has everything to...	Staples 156 reviews	$15.96	See it
Little Red Book of Selling: The 12.5... Sales and Selling - General Business & Economics - Jeffrey Gitomer,Hardcover,Series: Little Book Series,...	Barnes and Noble 20 reviews	$15.96	See it

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Recent Reviews

5/5: From: Amazon; Posted: Dec-29-2008; The Best Book on Sales I Have Ever Read!; It starts with a "kick" (in the a**) and works its way through to your head. Get your "head in the game", believe you can, and get to work. Even before the suggestion near the end to re-read this book, I had already made up my mind...; read full review | report as inappropriate

3/5: From: Amazon; Posted: Oct-24-2008; Selling always selling; This is a catchy little boook and I thought it would be inspirational for my sales team so I purchashed one for each. While it has some interesting ideas it tends to be repetitious and covers little new territory.Some of his...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Oct-20-2008; Great tool; This book has proved perfect as a motivational tool for our sales team. By reading this together and processing what we have read, I have been able to get my sales team to begin to change their own outlook and address their own bad...; read full review | report as inappropriate

4/5: From: Amazon; Posted: Oct-18-2008; Good Tool to Help Increase Your Sales; "Little Red Book of Selling" focuses on principles needed to become great in sales. The book has good bits of information, including:1. Some characteristics of sales success.2. How to give value to customers.3. Networking is superior to...; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: Dec-29-2008; The Best Book on Sales I Have Ever Read!; It starts with a "kick" (in the a**) and works its way through to your head. Get your "head in the game", believe you can, and get to work. Even before the suggestion near the end to re-read this book, I had already made up my mind...; read full review | report as inappropriate

3/5: From: Amazon; Posted: Oct-24-2008; Selling always selling; This is a catchy little boook and I thought it would be inspirational for my sales team so I purchashed one for each. While it has some interesting ideas it tends to be repetitious and covers little new territory.Some of his...; read full review | report as inappropriate

1/5: From: Amazon; Posted: Aug-20-2008; Activity Management is Dead; I read the first line of the most recent review of this book and that is all it took for me to decide how I would explain what is wrong with this book. The reviewer said the book would help you make those 10 additional sales calls in a...; read full review | report as inappropriate