The Little Red Book of Selling: 12.5 Principles of Sales Greatness

Sales master Jeffrey Gitomer has created a real-world, practical, and fun book that salespeople will love and profit from -- and sales managers will buy by the case.

Salespeople want answers. That's why the Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment - and for the rest of their lives.

In the Little Red Book of Selling salespeople will learn why sales happen and a philosophy of success - long term, relationship driven, and referral oriented - nothing to do with manipulation or other old-world sales tactics. It has everything to do with understanding buying motives and taking ethical, relationship-building actions.

People don't like to be sold but they love to buy has become more than Gitomer's registered trademark- it's a mantra. A mantra every salesperson needs to understand at the core of his selling success. Throughout this book the reader will begin to adopt a philosophy that drives them to a higher, value-driven purpose.

There are 12.5 powerful principles of sales mastery. These principles are at the heart of sales success. They are the difference between red (putting your heart into your career) and black (having a job, coming to work, and making a commission). Other chapters include; What's the Difference between Failure and Success in Salespeople, The Little Salesman that Could, The Two Most Important Words in Selling, and Just Plain "How to Make a Sale."

The cover is classic red cloth. The four-color graphics make it compelling and easy to read, and the content is easy to understand and implement. For your convenience there is a red satin (ok, polyester) bookmark so you can remember your place. It is small enough to carry with you - big enough to contain the answers you need ? powerful enough to fill your wallet. more

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Smarter Choice Little Red Book of Selling: The 12.5... From the Publisher: Sales master Jeffrey Gitomer has created a real-world, practical, and fun book that salespeople...	23,982 reviews *smarter certified	$11.64	See it
Little Red Book of Selling: The 12.5... Sales and Selling - General Business & Economics - Jeffrey Gitomer,Hardcover,Series: Little Book Series,...	Barnes & Noble	$20 $14.36 Coupon 2 coupons available Code:J7M3C9V Detail: 20% off single item when you use Master card at Barnes & Noble Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Free Shipping on orders of $25 at Barnes & Noble Expires:Jun-30-2010 Restriction:see site for more details	See it
Little Red Book of Selling: 12.5... What We're Reading Now"The book provides straight forward tips for self motivation as well as sales specific tips. It...	24 reviews	$7.81 Free Shipping	See it
Little Red Book of Selling: 12.5... Pages: 220, Edition: 1st, Hardcover, Bard Press	Amazon 11,406 reviews	$13.57 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.	See it
Jeffrey Gitomer's Little Red Book of... A new guide from the author of The Sales Bible helps salespeople learn why sales happen, and how it has everything to...	Staples 156 reviews	$15.96	See it
Little Red Book of Selling: The 12.5... Sales and Selling - General Business & Economics - Salespeople hate to read. That's why Little Red Book of Selling is...	Barnes and Noble 20 reviews	$14.36	See it

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Recent Reviews

2/5: From: Amazon; Posted: Sep-28-2009; He markets himself well, but a lot of things are obvious or questionable; While Jeffrey Gitomer seems to really do an effective job throughout the book of cross selling you on both his other books and his websites, I don't really find this book to really be highly compelling. Early on the in the book he...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Sep-21-2009; Sell THIS!; Do not read this book if you are a sales person with thin skin... but then again, if you have thin skin WHY are you in sales?! ;-) Jeffrey Gitomer does not waste time on niceties (hence the word "little" in the title). Instead he uses...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Aug-01-2009; Little Red Book of Success; When I first picked up this book, I was under the impression that this book will focus on direct selling techniques. However, as soon as I started reading, I began to realize that this book goes much beyond that, in presenting and...; read full review | report as inappropriate

2/5: From: Amazon; Posted: May-11-2009; Needs work... a LOT of work; This book is poorly written, poorly formatted, poorly laid out... that said, there are some good things (else he gets 1 star) but they are few and far between and almost not worth searching for. Mostly a self-aggrandizing tome to...; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: Sep-21-2009; Sell THIS!; Do not read this book if you are a sales person with thin skin... but then again, if you have thin skin WHY are you in sales?! ;-) Jeffrey Gitomer does not waste time on niceties (hence the word "little" in the title). Instead he uses...; read full review | report as inappropriate

3/5: From: Amazon; Posted: Oct-24-2008; Selling always selling; This is a catchy little boook and I thought it would be inspirational for my sales team so I purchashed one for each. While it has some interesting ideas it tends to be repetitious and covers little new territory.Some of his...; read full review | report as inappropriate

2/5: From: Amazon; Posted: Sep-28-2009; He markets himself well, but a lot of things are obvious or questionable; While Jeffrey Gitomer seems to really do an effective job throughout the book of cross selling you on both his other books and his websites, I don't really find this book to really be highly compelling. Early on the in the book he...; read full review | report as inappropriate