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The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than "old" marketing. This new way is The Irresistible Offer. "The Irresistible Offer is the missing link in many marketing books." "The Irresistible Offer reveals secret after proven secret guaranteed to pump fresh power into your sales process." "As the world's fastest reader (Guinness Book certified) I've read just about every business and marketing book in existence. The Irresistible Offer by Mark Joyner is, by far, the easiest and most powerful. If you want to make a profitable business (any business small or large), The Irresistible Offer should be your starting point." "I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over fifty years." "If I had to choose one modern marketing genius to learn from, it would be Mark Joyner. The Irresistible Offer belongs in the hands of everyone wanting to wildly succeed in business."
?Joe Sugarman, Chairman, BluBlocker Corporation
?John Du Cane, CEO, Dragon Door Publications, Inc.
?Howard Berg, "The World's Fastest Reader"
?Dr. Joe Vitale, author of The Attractor Factor
?Randy Gilbert, a.k.a. "Dr. Proactive" host of The Inside Success Show
- From: Amazon
- Posted: Apr-17-2009
Same info, different package
If you've been around online marketing, you've probably read all this stuff before. For the newbie, it has a lot of information, but you can probably find it elsewhere for free, if you have a few hours to search around the net. If you have a mailing list, this tells you things you can do with it,...
Read full review | Report as inappropriate- From: Amazon
- Posted: Apr-08-2009
Without a compelling Offer the rest of your marketing will miss
In this book, Joyner does a great job of getting the reader to focus on the offer of whatever product or service they are trying to market and sell. Call it your Value Proposition, Dominant Selling Idea or whatever else you'd like, if you cannot communicate it in about three seconds via your...
Read full review | Report as inappropriate- From: Amazon
- Posted: Apr-06-2009
Where's the beef
I read on the kindle so i don't know exactly how many pages but my guess is less than 10% of the beginning of the book is about the irresistible offer, then it just become another rehashed marketing book including way to much space on viral markrting. I know the definition know but not a lot of...
Read full review | Report as inappropriate- From: Amazon
- Posted: Apr-05-2009
Fast marketing and sales design in a book
As a seller you have a short time to attract the attention of a buyer. Your message must be on point to get the information across in a short time that keeps the attention of your buyer. This book helps by using a simple formula to either write sales scripts or advertisements. There are plenty of...
Read full review | Report as inappropriate- From: Amazon
- Posted: Feb-11-2009
The Irresistible Offer and the Unique Sales Proposition
The "Irresistible Offer" as presented in this book seems to me to be the same as the concept of a USP (Unique Sales Proposition). His argument that the "Irresistible Offer" is somehow different from a USP to me felt kind of weak. But that said, he does a great job of describing it. This book is...
Read full review | Report as inappropriate- From: Amazon
- Posted: Jan-19-2009
First Impressions are Huge
Yes, we know that we need to grab our prospect's attention immediately and have heard about the importance of first impressions. Usually first impressions are considered in the context of the impression we ourselves make. Joyner says that the first impression of our offer is even more critical....
Read full review | Report as inappropriate- From: Amazon
- Posted: Jan-18-2009
Wonderful
The Irresistible Offer - How to sell your product in 3 seconds or less, is an amazing CD set. It is easy to understand and easy to follow. It is worth the listen.
Read full review | Report as inappropriate- From: Amazon
- Posted: Jan-14-2009
Read the other 3-star reviews before buying
There is a real lack of meat in this book. The stuff that's good isn't new or original, and the stuff that should have been new, original, and exciting was largely glossed over or not covered. [...] Joyner's book was the other one and it was a huge disappointment. Save your money.
Read full review | Report as inappropriate- From: Amazon
- Posted: Jan-12-2009
4 stars, with a couple of caveats & disclaimers
I agree with some of the other comments posted in these reviews...if you have anything other than a pure beginner's level of experience in marketing, you will find yourself covering some familiar ground. Also, Mark Joyner does not give you detailed instructions on how to craft your own, personal...
Read full review | Report as inappropriate- From: Amazon
- Posted: Nov-15-2008
straightforward and an injection of creative juices
This book was a nice quick read and I am now a pro at using Kindle's notes and highlight tools. I walked away with a ton of new ideas to try out or scrap in favor of even greater ones. The important thing is this book actually got my mind revved up and throughout the entire read I found myself...
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