General Business & Investing Books at Textbooks.com

In this first new and totally revised edition of the over two million copy bestseller, The E-Myth, Michael Gerber... more

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  Review

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  The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

  • From:Amazon
  • Posted:Jan-25-2009

  • Good, but the original was Great
  • A must read for business owners. As so many of us get consummed with the day to day fire fighting of running our businesses, it is great to have Gerber to remind us of the ever important mandate...
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  • From:Amazon
  • Posted:Jan-03-2009

  • Business or Romance?
  • This book reads more like a romance novel than a business book. The author has some good ideas, but nothing new or earth shattering. The big put off for me is how he "interacts" with Sarah who owns...
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  • From:Amazon
  • Posted:Dec-14-2008

  • In the land of fools, Gerb is Genius
  • As others have said, this book is just one long commercial for Gerber's own business... and it worked, apparently. The capstone class for my major included this book as one of the required texts;...
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The emphasis of Managerial Accounting, 8e is on teaching students to use accounting information to best manage an... more

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Cateora and Graham?s International Marketing is far and away the best selling text in the field, with a pioneering... more

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  Review

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  International Marketing

  • From:Amazon
  • Posted:Oct-25-2008

  • Textbook
  • International Marketing This was a book I needed for class. What can I say, it was required.
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  • From:Amazon
  • Posted:Dec-13-2005

  • Knowledgeable authors-boring writing
  • I took an International Business class for my MBA. I read every chapter in this book. There was a lot of knowledge included but there is often too much wordy writing and the book drones on. The...
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  • From:Amazon
  • Posted:Jun-14-2005

  • Wordy, poorly organized, requires significant supplements
  • I used this book in an MBA International Marketing course. The text is a very cumbersome read. While the book contains adequate anecdotal information, the information is poorly organized and...
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Basic Marketing 17e builds on the foundation pillars of previous editions ? the four Ps framework, managerial... more

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Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive... more

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  Review

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  Advertising and Promotion: An Integrated Marketing Communications Perspective

  • From:Amazon
  • Posted:Jul-28-2008

  • Informative
  • This has been a very informative book in relation to the information contained in it about media planning. I am beginning to gain a greater insight into how media planning works. The book explains...
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  • From:Amazon
  • Posted:Nov-24-2002

  • From a Marketing Student
  • One of my marketing classes is using this book. I have experienced so much PAIN reading this book that I have to give it a 3 star to release my frustration. The chapters are extremely long. The...
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If you had the opportunity to probe the future, make strategic choices, and view their consequences before making... more

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Book DescriptionGot carrotphobia? Do you think that recognizing your employees will distract you and your team from... more

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  Review

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  The Carrot Principle: How the Best Managers Use Recognition to Engage Their People, Retain...

  • From:Amazon
  • Posted:Jul-04-2009

  • Smart Lemming Review: a Must-Have Book for Middle Managers, Leaders, and Knowledge Workers
  • The Carrot Principle is a "soup to nuts" management system providing the fundamentals of the Basic Four of Leadership model and leadership acceleration application. For skeptical managers who don't...
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Charles Hill?s Global Business Today, 6e (GBT) has become an established text in the International Business market... more

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  Review

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  Global Business Today

  • From:Amazon
  • Posted:Sep-15-2008

  • Better Price
  • Amazon had the best price I could find on a new copy of this text book!
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  • From:Amazon
  • Posted:Sep-24-2007

  • Global Business
  • Well normally I would give it a much better review but I never got my product!!!
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  • From:Amazon
  • Posted:Feb-02-2007

  • good book, I guess
  • I got this book cause it was cheaper to buy it from amazon than through the campus bookstore. I didn't care for content.
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Indulge Yourself with the best classic literature on Your PDA. Navigate easily to any novel from Table of Contents or... more

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  Review

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  The Marx-Engels Reader

  • From:Amazon
  • Posted:Sep-24-2009

  • Good book
  • Obviously a book I needed for school but the sections I needed came highlighted.. exactly what I was looking for and though it came a few days into classes... it still worked out! Thanks!
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Selling: Building Partnerships, 7e remains the most innovative textbook in the Selling course area today with its... more

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For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication... more

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  Review

  Selected reviews for:

  The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing...

  • From:Amazon
  • Posted:Jan-29-2009

  • Perfect overwiew
  • I found this book highly effective in providing an overview about how powerful can be the communication on the internet.
    I guess the content might not be detailed enough to leading edge...
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  • From:Amazon
  • Posted:Jan-12-2009

  • Low / No Cost Ideas to Promote Content
  • The New Rules of Marketing & PR gave my team some pragmatic, low cost, ideas of how to use social media to promote our content to customers.
    
    It helped me understand why our PR department...
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  • From:Amazon
  • Posted:Dec-07-2008

  • Lots of fluff little meat
  • The book proposes a NEW way of looking at online marketing (now pretty old hat) and there is very little discussion on HOW just lots of WHY, NEW, DIFFERENT when it's not really new or different.
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Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics.... more

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  Review

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  Marketing Metrics: 50+ Metrics Every Executive Should Master

  • From:Amazon
  • Posted:Aug-21-2009

  • A great catalog of Metrics
  • One of the problems with Marketing is that it typically has not spent any real time looking at measuring its successes, performance, etc. While Marketing Metrics: 50+ Metrics Every Executive...
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  • From:Amazon
  • Posted:Apr-26-2008

  • ok
  • While most of these metrics are true, they are not always relevant. I guess if you use it as a reference, this is a good book and will do fine. But it is not necessarily something that will turn...
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  • From:Amazon
  • Posted:Jul-03-2006

  • Like the Kama Sutra...
  • Reading this book is a little like reading the Kama Sutra. Both books discuss fascinating subjects but readers are given far more information than they are ever likely to use in practice.
    
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Revised and Expanded Edition It's often reported that the number one fear among American adults is public speaking.... more

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  Review

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  The Exceptional Presenter: A Proven Formula to Open Up and Own the Room

  • From:Amazon
  • Posted:Jan-17-2009

  • Excellent Read! Short, relevant, powerful!
  • I read this on a flight to a business meeting, where i was to give my sales pitch to a very large audience. I was a little nervous about doing so, as i did not know the product all that well (Just...
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  • From:Amazon
  • Posted:Aug-09-2007

  • For the neophyte public speaker
  • This book reads like a presentation....and that is not meant as a criticism. A solidly constructed presentation.
    
    The Exceptional Presenter is aimed primarily at people who do not...
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  • From:Amazon
  • Posted:Jul-24-2007

  • Weak Contents...
  • Few chapters are good (non-verbal communication, understand your audience), but rest of the book does not have much to offer. I suggest reading "Presenting to Win: The Art of Telling Your Story" by...
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Contemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as the "coffee table... more

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  Review

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  Contemporary Advertising

  • From:Amazon
  • Posted:Aug-28-2008

  • Contemporary Advertising
  • I am pleased with the layout of the book. The topics are placed in a logical order and the chapters fit well together. He used a varied and interesting selection of ads to help explain the topics...
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  • From:Amazon
  • Posted:Jul-07-2005

  • Ok
  • It took long time to get the book, but I got the book finally
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  • From:Amazon
  • Posted:Nov-11-2002

  • Contemporary Advertising with PowerWeb and CD-ROM
  • It would be nice if the glossary on the CD-ROM went along with the book - makes learning confusing. It would also be nice if ther was a uniform code of terms that went along with my other...
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  Fundamental Accounting Principles

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  • Posted:Jan-06-2009

  • Same Here
  • PLEASE CHECK WHAT CHAPTERS YOU ARE LOOKING FOR. I went off my school's website and used the ISBN # for my Accounting II class and I received only Chapters 1-12 not sure if this is a seller problem...
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The same unique voice that made Paul Krugman a widely read economist is evident on every page of Economics. The... more

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  Economics

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  • Posted:Jun-27-2008

  • the new heavy hitter
  • The three most popular books for teaching freshman-level econ in college (and AP Econ in high schools) are, in order, McConnell and Brue, Mankiw, and this one.
    
    It's being talked about as...
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  • From:Amazon
  • Posted:Dec-25-2007

  • Accessible introduction to economics...very mainstream, problem sets are lacking
  • This is a very low-level introductory textbook on economics. It assumes no prior background and is written to be accessible to a general audience. Most college students should have no trouble...
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For courses in Entrepreneurship, Small Business Management, How to Start your own business courses in continueing... more

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  Entrepreneurship: Starting and Operating a Small Business

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  • Posted:Feb-17-2008

  • Entrepreneurship
  • For a text book, this is actually very interesting. A great book for someone thinking of starting their own business.
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Contemporary Management by Jones and George distinguishes itself through its authorship, comprehensive, current... more

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Practical strategies for promoting ethical behavior Offering a highly realistic, down-to-earth look at ethics... more

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  Managing Business Ethics: Straight Talk About How To Do It Right

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  • Posted:Sep-15-2009

  • New Managing Business Ethics Book
  • I received the book in a timely manner and it was new. The sender was very forthright and quick with the process. I will definitely by books and other products from this vendor.
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  • From:Amazon
  • Posted:Apr-24-2009

  • SLOW SHIPPING
  • They didn't have the book in stock. They didn't notify me until two weeks later when I contacted them. If you need your book in less than a month look else where!
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Fundamentals of Investments was written to: 1. Focus on students as investment managers, giving them information... more

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