Tested Advertising Methods (Business Classics Series)

A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field. more

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Tested Advertising Methods (Business... Pages: 278, Edition: 5 Sub, Hardcover, Prentice Hall	Amazon 11,406 reviews	$30.66 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.	See it

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ProductReviews98/100 (53 Reviews)

Recent Reviews

5/5: From: Amazon; Posted: Sep-23-2009; The best; I have read quite a few marketing/advertising books and this book gave me the best advice on headlines and copy. I always knew that headlines were more important, but this book broke it down and I really began to understand them.Right...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Aug-30-2009; A Practical Guidebook to Copywriting; This, to copywriters, is the Hitchhiker's Guide to the Galaxy for those wandering the universe.; read full review | report as inappropriate

5/5: From: Amazon; Posted: Jul-16-2009; Match with what I expect; In the very beginning, I worried about the condition of the book even the description said it was in good condition. Different people can have different perception and then description. Finally, I receive the book today. Really, it is...; read full review | report as inappropriate

5/5: From: Amazon; Posted: May-09-2009; Book Review of Tested Advertising Methods; Tested Advertising Methods is a classic book with excellent content. Although I bought a used copy it arrived in good as new condition.Tested Advertising Methods (Prentice Hall Business Classics); read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: Sep-23-2009; The best; I have read quite a few marketing/advertising books and this book gave me the best advice on headlines and copy. I always knew that headlines were more important, but this book broke it down and I really began to understand them.Right...; read full review | report as inappropriate

1/5: From: Amazon; Posted: May-27-2008; Don't bother; Waste of money. Waste of time. Only advertising book i've been inspired by has been "Hey Whipple Squeeze This." Save your money and skip this one.; read full review | report as inappropriate