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Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations

Nonprofit Marketing: Marketing Management for Charitable and...

Author: Walter Wymer, Roger Gomes, Patricia A. Knowles - (Hardcover) ... more

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Strategic Marketing for Nonprofit Organizations

Strategic Marketing for Nonprofit Organizations

Author: Philip Kotler, Alan R. Andreasen - (Hardcover) ... more

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From: Posted: May 12, 2007 Type: User Review Great Nonprofit Marketing Text!

This book was required by my college professor, and I enjoyed reading it. It is very easy to read and very enjoyable as well. Excellent examples, and well laid out material. The course was very good as well. If you want a good introductory...
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Marketing Management for Nonprofit Organizations
Marketing Management for Nonprofit Organizations

Marketing Management for Nonprofit Organizations

Marketing Management for Nonprofit Organizations

The third edition builds on the success of previous editions whilst also addressing critical topics such as corporate ... more

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From: Posted: Mar 30, 2004 Type: User Review Good reference for managers and useful as a course text.

I teach a graduate course in marketing for nonprofit organizations and am always on the lookout for a good text that covers key issues without including complex material that the general manager doesn't really need to know (e.g., Fishbein...
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Marketing Workbook for Nonprofit Organizations Volume 1: Develop the...
Marketing Workbook for Nonprofit Organizations Volume 1: Develop the Plan, 2nd Edition

Marketing Workbook for Nonprofit Organizations Volume 1: Develop the Plan, 2nd Edition

Marketing Workbook for Nonprofit Organizations Volume 1: Develop the...

Author: Gary J. Stern, Elana Centor - (Paperback) ... more

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From: Posted: Jul 27, 2005 Type: User Review Great tool to get started with marketing

I purchased this book because it was recommended reading for my Peace Corps service. I have a degree in Marketing and found this to be a good summary of what I have learned at the very basic level. if you have little to no business background...
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Writing a Results-Driven Marketing Plan: The Nonprofit's Guide to Making...
Writing a Results-Driven Marketing Plan: The Nonprofit's Guide to Making Every Dollar Count

Writing a Results-Driven Marketing Plan: The Nonprofit's Guide to Making Every Dollar Count

Writing a Results-Driven Marketing Plan: The Nonprofit's Guide to Making...

'Sorry, there's no budget for that.' If you work for a nonprofit, you've heard this before. When marketing takes a back ... more

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Marketing Research for Non-profit, Community and Creative Organizations:...
Marketing Research for Non-profit, Community and Creative Organizations: How to improve your product, find customers and effectively promote your message

Marketing Research for Non-profit, Community and Creative Organizations: How to improve your product, find customers and effectively promote your message

Marketing Research for Non-profit, Community and Creative Organizations:...

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting ... more

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From: Posted: Nov 04, 2008 Type: User Review A great book for nonprofit CEOs and development directors to read along with The Fundraising FeasibilityStudy(ISBN:9780470120743


I liked this book. I'm not sure it has much value as a stand-alone book. But I liked it. It is well written and well outlined. It wasn't too long. Nor was it too short.

When I think of marketing research for nonprofits what...
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Mission-Based Marketing: PositioningYour Not-for-Profit in an Increasingly Competitive World (Brinckerhoff, Peter C., Mission-Based Management Series,)

Mission-Based Marketing: PositioningYour Not-for-Profit in an...

Author: Peter C. Brinckerhoff - (Hardcover) ... more

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From: Posted: Jul 26, 2005 Type: User Review I wish that I had written Mission-Based Marketing

I wish that I had written "Mission-Based Marketing," Consultant Peter Brinckerhoff's smart, well-written book. Certainly the title is terrific, underscoring as it does that the only effective marketing a nonprofit can do is mission-based. But more...
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From: Posted: Jan 10, 2007 Type: User Review Wide and shallow

This book is I suspect a really good introduction to what marketing is really all about for an individual or organisation who haven't had significant access to marketing experience or education. Of course it would be fair to say that this lack of...
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Marketing the Public Sector: Promoting the Causes of Public and Nonprofit Agencies

Marketing the Public Sector: Promoting the Causes of Public and...

Author: Seymour H. Fine - (Paperback) ... more

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