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Contemporary Database Marketing: Concepts and Applications

Author: Martin Baier, Kurtis M. Ruf, Goutam Chakraborty - (Hardcover) ... more

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From: Amazon Posted: Nov 26, 2002 Type: User Review

Demystifies Database Marketing

This is the first book I've seen that explains database marketing in an easy-to-follow, step-by-step format that layouts out the theory and then shows it applied in concrete, practical ways. And the CD makes it possible to see concepts in the...
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5.00/5

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From: Amazon Posted: Oct 06, 2002 Type: User Review

Very deceiving

I was very disappointed with this book. The content is very superficial and the CD-ROM did not actually work properly.

I do not recommend this book to anyone because so many other books are better and go more deeply in every aspects of database...
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Optimal Database Marketing: Strategy, Development, and Data Mining

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Optimal Database Marketing: Strategy, Development, and Data Mining

Author: Ronald G. Drozdenko, Perry D. Drake - (Hardcover) ... more

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From: Amazon Posted: Jan 28, 2004 Type: User Review

Statistics

If you have ever struggled with statistical concepts and books that only partially explain the sources of each variable in statstical equations, then this is the book for you. Their constant repetition of statistical concepts with each example...
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Principles of Direct and Database Marketing: A Digital Orientation $114.50 at Amazon	Principles of Direct and Database Marketing: A Digital Orientation This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the ... more Click to view Special Offers for this product.	$114.50 at Amazon

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Database Marketing: Analyzing and Managing Customers (International... $77.44 at Amazon	Database Marketing: Analyzing and Managing Customers (International... Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled ... more Click to view Special Offers for this product.	$77.44 at Amazon

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