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	Business To Business Advertising 1 Review Why are proven advertising principles that work well in consumer marketing so difficult to apply to... more Coupon Save to Wish List		$39.95 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Review Selected reviews for: Business To Business Advertising From:Amazon Posted:Dec-03-1999 3 books in one - amazing. This is a collection of works from various authors and has the value of 10 or more books. It covers advertising in a marketing environment, buyer behavior, segmentation, tageting, and positioning.... read full review \| report as inappropriate See more reviews >>
	Humor in the Advertising Business: Theory, Practice, and Wit Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works.... more Coupon Save to Wish List		$26.95 from $25.75 Free Shipping 2 Stores 3 coupons available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Code:No Code Required Detail: Free shipping w/ $25 purchase at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Code:xicyx Detail: Use coupon code xicyx at checkout to enjoy Free Shipping on your order plus enter to win $500 at Textbooks. Expires:Dec-31-2009 Restriction:Unknow
	Humor in the Advertising Business: Theory, Practice and Wit Fred Beard's Humor in the Advertising. Business offers any reader who studies, teaches, creates, approves, or simply... more Coupon Save to Wish List		$80.00 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.
	Fundamentals of Advertising Pages: 416, Edition: illustrated edition, Paperback, Kessinger Publishing, LLC more Coupon Save to Wish List		$26.56 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.
	Tested Advertising Methods (Business Classics Series) 48 Reviews A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative... more Coupon Save to Wish List		$27.72 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Review Selected reviews for: Tested Advertising Methods (Business Classics Series) From:Amazon Posted:Nov-27-2008 The Following 2 Reasons This Book Will Save You Money are.... ...I think he would have approved that headline..draws you into the copy, no? :) But seriously the 2 reasons are the following: 1. These methods are "Tested" and proven in the... read full review \| report as inappropriate From:Amazon Posted:May-27-2008 Don't bother Waste of money. Waste of time. Only advertising book i've been inspired by has been "Hey Whipple Squeeze This." Save your money and skip this one. read full review \| report as inappropriate See more reviews >>
	Contemporary Advertising 9 Reviews This updated edition addresses the importance of IMC and how it impacts advertising strategy. The text provides many... more Coupon Save to Wish List		$116.80 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Review Selected reviews for: Contemporary Advertising From:Amazon Posted:Aug-28-2008 Contemporary Advertising I am pleased with the layout of the book. The topics are placed in a logical order and the chapters fit well together. He used a varied and interesting selection of ads to help explain the topics... read full review \| report as inappropriate From:Amazon Posted:Jul-07-2005 Ok It took long time to get the book, but I got the book finally read full review \| report as inappropriate From:Amazon Posted:Nov-12-2002 Contemporary Advertising with PowerWeb and CD-ROM It would be nice if the glossary on the CD-ROM went along with the book - makes learning confusing. It would also be nice if ther was a uniform code of terms that went along with my other... read full review \| report as inappropriate See more reviews >>
	Advertising & Marketing Checklists 1 Review Advertising & Marketing Checklists gives you the distilled wisdom of decades of experience in advertising and... more Coupon Save to Wish List		$17.90 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Review Selected reviews for: Advertising & Marketing Checklists From:Amazon Posted:Jul-20-2008 Pretty good but not very complete This is a good book but an experienced person will not get a whole lot of insight. read full review \| report as inappropriate See more reviews >>
	Asinine Advertising Direct magazine's Curmudgeon-at-Large has done it again this time with a scathing analysis of how bad... more Coupon Save to Wish List		$17.90 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.
	Contemporary Advertising 9 Reviews Contemporary Advertising, 11/e, is one of the best-selling advertising texts in this field. Known as the ?coffee... more Coupon Save to Wish List		from $14.39 Free Shipping 3 Stores 4 coupons available Code:No Code Required Detail: Free shipping w/ $25 purchase at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Code:xicyx Detail: Use coupon code xicyx at checkout to enjoy Free Shipping on your order plus enter to win $500 at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Pay $.99 Standard Shipping on any item $10 or more at Textbooksrus. Expires:Dec-31-2009 Restriction:See site for details. Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Review Selected reviews for: Contemporary Advertising From:Amazon Posted:Aug-28-2008 Contemporary Advertising I am pleased with the layout of the book. The topics are placed in a logical order and the chapters fit well together. He used a varied and interesting selection of ads to help explain the topics... read full review \| report as inappropriate From:Amazon Posted:Jul-07-2005 Ok It took long time to get the book, but I got the book finally read full review \| report as inappropriate From:Amazon Posted:Nov-12-2002 Contemporary Advertising with PowerWeb and CD-ROM It would be nice if the glossary on the CD-ROM went along with the book - makes learning confusing. It would also be nice if ther was a uniform code of terms that went along with my other... read full review \| report as inappropriate See more reviews >>
	Creative Advertising 25 Reviews More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals namely, to transform readers... more Coupon Save to Wish List		$39.95 from $22.00 4 Stores 3 coupons available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Code:No Code Required Detail: Free shipping w/ $25 purchase at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Code:xicyx Detail: Use coupon code xicyx at checkout to enjoy Free Shipping on your order plus enter to win $500 at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Review Selected reviews for: Creative Advertising From:Amazon Posted:Jan-10-2009 Amazing reading The spanish edition I read was a Great advertising inspiration. Definetly 5 stars. But...has this new edition have the same contents.? wHATS NEW?? read full review \| report as inappropriate See more reviews >>
	Scientific Advertising 9 Reviews American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing... more Coupon Save to Wish List		$19.99 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Review Selected reviews for: Scientific Advertising From:Amazon Posted:Oct-31-2008 Scientific Advertising , by Claude Hopkins I've always as more than 40 years professional in direct marketing and advertising cited Hopkins. This 2008 edition of his book from 1925 was the opportunity to meet "personally" the master. read full review \| report as inappropriate See more reviews >>
	Advertising Concept Book 1 Review An essential introduction to the field for all students in advertising, communications, marketing, and allied fields,... more Coupon Save to Wish List		from $18.56 2 Stores 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Review Selected reviews for: Advertising Concept Book From:Amazon Posted:Aug-05-2008 Looks great The point of this book is that the concept is king. Focus on great ideas, and only then should you focus on crafting them with whatever tools you need - PhotoShop, InDesign, and so on. To... read full review \| report as inappropriate See more reviews >>
	Contemporary Advertising 9 Reviews Contemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as the "coffee table... more Coupon Save to Wish List		from $32.76 Free Shipping 4 Stores 5 coupons available Code:No Code Required Detail: Free Shipping on orders of $25 at Barnes & Noble Expires:Jun-30-2010 Restriction:see site for more details Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Code:No Code Required Detail: Pay $.99 Standard Shipping on any item $10 or more at Textbooksrus. Expires:Dec-31-2009 Restriction:See site for details. Code:No Code Required Detail: Free shipping w/ $25 purchase at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Code:xicyx Detail: Use coupon code xicyx at checkout to enjoy Free Shipping on your order plus enter to win $500 at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Review Selected reviews for: Contemporary Advertising From:Amazon Posted:Aug-28-2008 Contemporary Advertising I am pleased with the layout of the book. The topics are placed in a logical order and the chapters fit well together. He used a varied and interesting selection of ads to help explain the topics... read full review \| report as inappropriate From:Amazon Posted:Jul-07-2005 Ok It took long time to get the book, but I got the book finally read full review \| report as inappropriate From:Amazon Posted:Nov-11-2002 Contemporary Advertising with PowerWeb and CD-ROM It would be nice if the glossary on the CD-ROM went along with the book - makes learning confusing. It would also be nice if ther was a uniform code of terms that went along with my other... read full review \| report as inappropriate See more reviews >>
	Strategic Advertising Management Strategic Advertising Management presents a strong theoretical foundation for the development of effective marketing... more Coupon Save to Wish List		$74.00 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.
	Advertising and The Business of Brands Pages: 654, Edition: Media Revolution, Paperback, Copy Workshop more Coupon Save to Wish List		$80.00 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.
	Big Life in Advertising 15 Reviews One of advertising's all-time greats, Mary Wells Lawrence, shows us the American ad world from the 1950s through the... more Coupon Save to Wish List		$26.00 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Review Selected reviews for: Big Life in Advertising From:Amazon Posted:Sep-25-2007 Entertaining, but muddled. Where were the copy editors? I love 1960s and 1970s advertising, so I enjoyed Mary Wells Lawrence's account of some of the best TV ads were created. YouTube proved great way to see some of the classics I had missed or wanted... read full review \| report as inappropriate From:Amazon Posted:May-16-2007 Big Life - Sad Story I read this a number of years ago, so forgive me for "reviewing" in generalities, as I don't have my copy in front of me. I remember as I was getting to the end of this book an... read full review \| report as inappropriate From:Amazon Posted:Nov-13-2004 Good whether you like advertising or not This book does a good job of providing insight into the world of advertising, as well as, providing an interesting personal journey into and out of it. It does a good job of blending the two so... read full review \| report as inappropriate See more reviews >>
	Advertising to Baby Boomers 6 Reviews The business and marketing industries already "get it" when it comes to targeting the 50-plus demographic.... more Coupon Save to Wish List		$29.95 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Review Selected reviews for: Advertising to Baby Boomers From:Amazon Posted:May-04-2006 Straight Talk... For Advertising Agency CLIENTS In the future -- after many of us Baby Boomers are dead and buried -- Nyren's book could well be hailed as a classic in the annals of advertising education. Looking back, some may call him a... read full review \| report as inappropriate From:Amazon Posted:Jan-09-2006 awful and useless The book is riddled with bad advice throughout. It is out of touch, misleading, and perhaps the greatest sin of all, lacks any research or data points. It is pure opinion and conjecture based on... read full review \| report as inappropriate See more reviews >>
	The Advertising Research Handbook 1 Review Whether you are a beginner or a veteran, this Handbook will help you become an expert. This useful and insightful... more Coupon Save to Wish List		$11.95 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Review Selected reviews for: The Advertising Research Handbook From:Amazon Posted:Jul-15-2005 Thank you, Chuck! After reading Chuck's book I was left with one thought--where was this book when I began as a copywriter? It's the new bible for the ad industry--seamlessly integrating film and advertising... read full review \| report as inappropriate See more reviews >>
	Creative Strategy in Advertising 4 Reviews CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in... more Coupon Save to Wish List		from $60.77 Free Shipping 3 Stores 4 coupons available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Code:No Code Required Detail: Pay $.99 Standard Shipping on any item $10 or more at Textbooksrus. Expires:Dec-31-2009 Restriction:See site for details. Code:No Code Required Detail: Free shipping w/ $25 purchase at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Code:xicyx Detail: Use coupon code xicyx at checkout to enjoy Free Shipping on your order plus enter to win $500 at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Review Selected reviews for: Creative Strategy in Advertising From:Amazon Posted:Mar-02-2007 A Necessary Resource for Communication, Advertising, PR, and Layout Design Majors!!! I have had much success with this book. My professor is the editor of a widely read prestigious magazine, and she truly believes in this text. Our class has welcomed many guest speakers in the... read full review \| report as inappropriate See more reviews >>
	Billboard Advertising For Know-It-Alls 1 Review For Know-It-Alls,Paperback, English-language edition,Pages:52,Pub by Filiquarian Publishing more Coupon Save to Wish List		from $8.43 3 Stores 2 coupons available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Code:No Code Required Detail: Pay $.99 Standard Shipping on any item $10 or more at Textbooksrus. Expires:Dec-31-2009 Restriction:See site for details. Review Selected reviews for: Billboard Advertising For Know-It-Alls From:Amazon Posted:Jan-26-2009 An absolute waste I've never rated any product before but felt compelled to do so with this "book". It's a terrible waste of time and paper. It's laughable that it's for "Know-It-Alls". I suppose they figure that if... read full review \| report as inappropriate See more reviews >>
	American Advertising in Poland This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2007.... more Coupon Save to Wish List		$45.00 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.
	Cases in Advertising Management "Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to... more Coupon Save to Wish List		from $26.79 Free Shipping 2 Stores 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.
	Excellence in Brand Advertising Creating a brand is nothing. Creating a brand that moves consumers in the deepest recesses of their souls--and their... more Save to Wish List		$27.10 Free Shipping
	Entrepreneur Magazine: Successful Advertising for Small Businesses... 2 Reviews How to plan, write, design, and profit from your own advertising! There is nothing mysterious about creating... more Coupon Save to Wish List		$15.56 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Review Selected reviews for: Entrepreneur Magazine: Successful Advertising for Small Businesses (Entrepreneur Magazine) From:Amazon Posted:Dec-29-2004 When was this written? I was fortunate enough to find this book in a public library. If I'd spent the full $19.95 cover price on it, I would have been disappointed. It took about an hour and a half to read... read full review \| report as inappropriate From:Amazon Posted:Jul-17-1998 Very helpful, easy to read, useful and practical ideas. Berke writes from practical experience. He takes out all the glib and cute remarks you often find in advertising books. Eliminates most hard to understand jargon too. Effective advertising takes... read full review \| report as inappropriate See more reviews >>
	Advertising and Promotion: An Integrated Marketing Communications... 6 Reviews This text examines how advertisers need to communicate with consumers through the myriad outlets - print, radio,... more Coupon Save to Wish List		from $8.36 2 Stores 2 coupons available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Code:No Code Required Detail: Pay $.99 Standard Shipping on any item $10 or more at Textbooksrus. Expires:Dec-31-2009 Restriction:See site for details. Review Selected reviews for: Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin/Mcgraw-Hill... From:Amazon Posted:Jul-28-2008 Informative This has been a very informative book in relation to the information contained in it about media planning. I am beginning to gain a greater insight into how media planning works. The book explains... read full review \| report as inappropriate From:Amazon Posted:Nov-24-2002 From a Marketing Student One of my marketing classes is using this book. I have experienced so much PAIN reading this book that I have to give it a 3 star to release my frustration. The chapters are extremely long. The... read full review \| report as inappropriate See more reviews >>
	The Erotic History of Advertising 1 Review Victoria's Secret and Calvin Klein are brand names practically synonymous with sexually suggestive advertising.... more Coupon Save to Wish List		$15.15 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Review Selected reviews for: The Erotic History of Advertising From:Amazon Posted:Jun-25-2003 Fun and enlightening If you think advertising has recently become too risque, this is the book for you. Reichert has dug up some amazing examples from the last 150 years to prove that sex has always sold. It's a fun,... read full review \| report as inappropriate See more reviews >>
	Design Of Advertising (Paper Version) 1 Review Pages: 432, Edition: 7, Paperback, McGraw-Hill Humanities/Social Sciences/Languages more Coupon Save to Wish List		$109.75 from $54.75 Free Shipping 2 Stores 3 coupons available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Code:xicyx Detail: Use coupon code xicyx at checkout to enjoy Free Shipping on your order plus enter to win $500 at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Free shipping w/ $25 purchase at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Review Selected reviews for: Design Of Advertising (Paper Version) From:Amazon Posted:Jan-09-2000 A Valuable book on Advertising Design The book is devoted to the design aspect of Advertsing. A very informative book, which contains sections on layout, art, production, broadcast advertising, et cetera. One of the first... read full review \| report as inappropriate See more reviews >>
	Tracking Advertising and Monitoring Brands 1 Review Advertising and marketing are areas of significant expenditure and companies need to evaluate the returns they get... more Coupon Save to Wish List		$69.95 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Review Selected reviews for: Tracking Advertising and Monitoring Brands From:Amazon Posted:Dec-04-2003 Overpriced drivel With all the experience this author has it's astonishing that all he could come up with was 53 one-sided pages of sophmoric and simplistic writing. There is no information here to help you do or... read full review \| report as inappropriate See more reviews >>
	Fundamentals of Advertising, Second Edition The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the... more Coupon Save to Wish List		$50.95 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.
	Retail Fashion Promotion and Advertising Pages: 354, Edition: Facsimile, Paperback, Prentice Hall more Coupon Save to Wish List		$106.60 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.