Design and Marketing Of New Products (2nd Edition)
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Additional Product Information
- ISBN: 9780132015677
- Brand: N/A
- Reviews: Read Reviews | Write a Review
amazon Amazon |
9,713  9,713 reviews |
 Amazon coupon info |
155.99
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- New Products to Market
- Design-Prototype-Manufacture-Market 19 yrs exp. All or 1=Cost Effective
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| From: Amazon Posted: Apr 19, 2003 Type: User Review |
content OK, but printing and structure is bad
Content is OK, but 10 years old, so no recent new insights. The book is no fun to study. The quality of the printing is bad (like someone printed it on an old printer an then made some copies), some diagrams are hardly readable. Furthermore the...
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 2.00/5 |
| From: Amazon Posted: Sep 11, 2002 Type: User Review |
Must read for marketing majors
I found this book very helpful for the marketing tools discussed for designing and marketing new products. It covers most issues for the pre-introduction phase of the product life cycle. Consumer measurement techniques are quite elaborate and...
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 5.00/5 |
| From: Amazon Posted: Jan 23, 2001 Type: User Review |
A good book
Its really a good effort to cover the product management.
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 4.00/5 |
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