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Contemporary Database Marketing: Concepts and Applications

Contemporary Database Marketing: Concepts and Applications

A combinaton of text and CD puts the power of database marketing theory and practice at the fingetips of every... more

Optimal Database Marketing: Strategy, Development, and Data Mining

Optimal Database Marketing: Strategy, Development, and Data Mining

Contemporary direct marketing and e-commerce companies cannot exist in today?s competitive environment without the... more

Principles of Direct and Database Marketing: A Digital Orientation

Principles of Direct and Database Marketing: A Digital Orientation

This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the... more

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    • Expires:Dec-31-2010
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Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing)

Database Marketing: Analyzing and Managing Customers (International...

Database marketing is at the crossroads of technology, business strategy, and customer relationship management.... more

  • $78.35
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      FREE Shipping on orders over $25 at Amazon.

    • Expires:Dec-31-2010
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