database marketing in General Business Investing Books

A combinaton of text and CD puts the power of database marketing theory and practice at the fingetips of every... more

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  Contemporary Database Marketing: Concepts and Applications

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  • Posted:Nov-26-2002

  • Demystifies Database Marketing
  • This is the first book I've seen that explains database marketing in an easy-to-follow, step-by-step format that layouts out the theory and then shows it applied in concrete, practical ways. And...
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  • Posted:Oct-06-2002

  • Very deceiving
  • I was very disappointed with this book. The content is very superficial and the CD-ROM did not actually work properly.

    I do not recommend this book to anyone because so many other books are...

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Contemporary direct marketing and e-commerce companies cannot exist in today?s competitive environment without the... more

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  Optimal Database Marketing: Strategy, Development, and Data Mining

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  • Posted:Jan-28-2004

  • Statistics
  • If you have ever struggled with statistical concepts and books that only partially explain the sources of each variable in statstical equations, then this is the book for you. Their constant...
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This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the... more

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Database marketing is at the crossroads of technology, business strategy, and customer relationship management.... more

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