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	Contemporary Database Marketing: Concepts and Applications 5 Reviews A combinaton of text and CD puts the power of database marketing theory and practice at the fingetips of every... more Coupon Save to Wish List		$89.95 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Review Selected reviews for: Contemporary Database Marketing: Concepts and Applications From:Amazon Posted:Nov-26-2002 Demystifies Database Marketing This is the first book I've seen that explains database marketing in an easy-to-follow, step-by-step format that layouts out the theory and then shows it applied in concrete, practical ways. And... read full review \| report as inappropriate From:Amazon Posted:Oct-06-2002 Very deceiving I was very disappointed with this book. The content is very superficial and the CD-ROM did not actually work properly. I do not recommend this book to anyone because so many other books are... read full review \| report as inappropriate See more reviews >>
	Optimal Database Marketing: Strategy, Development, and Data Mining 5 Reviews Contemporary direct marketing and e-commerce companies cannot exist in today?s competitive environment without the... more Coupon Save to Wish List		$80.71 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Review Selected reviews for: Optimal Database Marketing: Strategy, Development, and Data Mining From:Amazon Posted:Jan-28-2004 Statistics If you have ever struggled with statistical concepts and books that only partially explain the sources of each variable in statstical equations, then this is the book for you. Their constant... read full review \| report as inappropriate See more reviews >>
	Principles of Direct and Database Marketing: A Digital Orientation This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the... more Coupon Save to Wish List		$114.50 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.
	Database Marketing: Analyzing and Managing Customers (International... Database marketing is at the crossroads of technology, business strategy, and customer relationship management.... more Coupon Save to Wish List		$78.35 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.

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Contemporary Database Marketing: Concepts and Applications

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Contemporary Database Marketing: Concepts and Applications

Optimal Database Marketing: Strategy, Development, and Data Mining

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Optimal Database Marketing: Strategy, Development, and Data Mining

Principles of Direct and Database Marketing: A Digital Orientation

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Database Marketing: Analyzing and Managing Customers (International...

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