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Integrated Advertising, Promotion, and Marketing Communications, Second Edition

Integrated Advertising, Promotion, and Marketing Communications, Second...

Author: Kenneth E. Clow, Donald Baack - (Paperback) ... more

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Review from a shopper who 'Loved it'
From: Posted: Jan 26, 2009 Type: User Review Integrated Promotions & Communications

The prompt service was great and the book is clean inside. I know it's difficult to keep a white book cover clean, but it was a bit smudgier than I expected. This is just a small point, but I rated it 4 for that reason. I am possibly expecting...
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Review from a shopper who was 'On the Fence'
From: Posted: Jan 14, 2009 Type: User Review marketing

Book arrived quickly. Cover of the book is not the same as picture. I am hoping that is not going to be a problem. Better than paying $125 in my college bookstore.

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Creative Strategy in Advertising

Creative Strategy in Advertising

Author: Bonnie L. Drewniany, A. Jerome Jewler - (Paperback) ... more

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Review from a shopper who 'Loved it'
From: Posted: Mar 02, 2007 Type: User Review A Necessary Resource for Communication, Advertising, PR, and Layout Design Majors!!!

I have had much success with this book. My professor is the editor of a widely read prestigious magazine, and she truly believes in this text. Our class has welcomed many guest speakers in the fields of Advertising, PR, and Design who all...
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The Erotic History of Advertising

The Erotic History of Advertising

Author: Tom Reichert - (Paperback) ... more

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Review from a shopper who 'Loved it'
From: Posted: Jun 25, 2003 Type: User Review Fun and enlightening

If you think advertising has recently become too risque, this is the book for you. Reichert has dug up some amazing examples from the last 150 years to prove that sex has always sold. It's a fun, easy read, and you'll learn something as you...
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Design Of Advertising (Paper Version)

Design Of Advertising (Paper Version)

Author: Roy Paul Nelson - (Paperback) ... more

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Review from a shopper who 'Loved it'
From: Posted: Jan 09, 2000 Type: User Review A Valuable book on Advertising Design

The book is devoted to the design aspect of Advertsing.

A very informative book, which contains sections on layout, art, production, broadcast advertising, et cetera.

One of the first advertising books I ever read and I still return to it...
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Endorsements in Advertising: A Social History

Endorsements in Advertising: A Social History

Author: Kerry Segrave - (Paperback) ... more

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Radio Active: Advertising and Consumer Activism, 1935-1947

Radio Active: Advertising and Consumer Activism, 1935-1947

Author: Kathy M. Newman - (Paperback) ... more

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Review from a shopper who 'Loved it'
From: Posted: Apr 09, 2005 Type: User Review lively and provocative book

Media historians have assumed that advertising existed to incite and direct consumer desire for products. Kathy Newman instead shows how commercials inspired listeners to use their consumer power to shape radio programming.

While the...
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The New Icons?: The Art of Television Advertising

The New Icons?: The Art of Television Advertising

Author: Paul Rutherford - (Paperback) ... more

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The Commodity Culture of Victorian England: Advertising and Spectacle, 1851-1914

The Commodity Culture of Victorian England: Advertising and Spectacle,...

Author: Thomas Richards - (Paperback) ... more

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Consuming Kids: Protecting Our Children from the Onslaught of Marketing & Advertising

Consuming Kids: Protecting Our Children from the Onslaught of Marketing...

Author: Susan Linn - (Paperback) - 2005 ... more

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Review from a shopper who 'Loved it'
From: Posted: Nov 18, 2007 Type: User Review Towards an end to the cynical manipulation of children for profit

"Consuming Kids" by Susan Linn builds a solid case against marketing to children. As a Harvard educator specializing in psychiatry and a children's entertainer, Ms. Linn is in an unique position to understand how corporate marketing harms and...
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful...
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful...

Author: Joseph Sugarman - (Paperback) ... more

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Review from a shopper who 'Loved it'
From: Posted: May 29, 2009 Type: User Review Definately one of my favorites

As I began to read this book, I realized something very significant.. I already had the book on my shelf collecting dust. This read however grabbed me like no copywriting book has in a very long time. I was never a joe Sugarman fan, but I must...
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Review from a shopper who 'Hated it'
From: Posted: May 26, 2009 Type: User Review Not for today's copywriting world

First of all, Sugarman is not a good writer. His prose is clunky and, at times, non-grammatical. The way the book is written does not inspire confidence in Sugarman's advice.

Sugarman makes one serious mistake in this book: he assumes...
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Review from a shopper who was 'On the Fence'
From: Posted: Apr 09, 2008 Type: User Review Good on basics, but not great for branding folks

Mr. Sugarman's book is excellent for what it is. He speaks well on the key human behavioral touchpoints for communicating verbally, but his experience seems mostly focused on catalogue sales and off-beat products. As a writer of copy for major...
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