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Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who Are...

When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing and sell the wet merchandise to a Jobber--a business that buys damaged goods in bulk for cheap. Instead, he did the OUTRAGEOUS thing--he advertised in a very OUTRAGEOUS way which resulted in receiving much more than he would have received from the Jobber. It was easy.

Here is an OUTRAGEOUS idea--it's easy to make a lot of money from advertising. That's right, easy money! This book, OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL, explains in certain terms how to advertise and make money.

Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting a return on your advertising dollars--an OUTRAGEOUS return!

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Outrageous Advertising That's...

Advertising & Promotion Business & Economics - When a sprinkler malfunctioned at a Baltimore menswear store, three...
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Outrageous Advertising That's...

Pages: 313, Edition: Collector's ed., Paperback, Morgan James Publishing
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ProductReviews99/100 (4 Reviews)

Recent Reviews

 5/5
From: Amazon
Posted: Jul-19-2009
A book that EVERY business owner should own. A gem of a find.

I recently bought this incredible book on Amazon and was thrilled when it arrived. It's not your normal book on marketing. The examples Bill gives in this book might stun some marketers that have always done things the normal way. "My...

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5/5
From: Amazon
Posted: Jul-18-2009
Should be required reading for all business owners...

...but the good news for most business owners is that your competitors probably never will.I predict that this book quickly becomes one of my more tattered, dog-eared, post-it-noted, highlighted, underlined resources that I will use time...

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5/5
From: Amazon
Posted: Jun-16-2009
If you own a retail store...this is IT!

I just received the book in the mail this morning & invested the last three hours reading it.First let me say that I've never read a book on advertising, retailing, or direct mail that had so many proven examples inside. Glazer even...

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5/5
From: Amazon
Posted: May-30-2009
Outstanding information

Fun and easy to read marketing book that is loaded with sample ads which I plan to copy. In the back of the book there are the 100 greatest headlines of all time. The before and after copy doodle response rates were interesting. This...

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Selected Reviews

 5/5
From: Amazon
Posted: Jul-19-2009
A book that EVERY business owner should own. A gem of a find.

I recently bought this incredible book on Amazon and was thrilled when it arrived. It's not your normal book on marketing. The examples Bill gives in this book might stun some marketers that have always done things the normal way. "My...

read full review | report as inappropriate
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