Organic, Inc.: Natural Foods and How They Grew

Who would have thought that a natural food supermarket could have been a financial refuge from the dot-com bust? But it had. Sales of organic food had shot up about 20 percent per year since 1990, reaching $11 billion by 2003 . . . Whole Foods managed to sidestep that fray by focusing on, well, people like me.

Organic food has become a juggernaut in an otherwise sluggish food industry, growing at 20 percent a year as products like organic ketchup and corn chips vie for shelf space with conventional comestibles. But what is organic food? Is it really better for you? Where did it come from, and why are so many of us buying it?

Business writer Samuel Fromartz set out to get the story behind this surprising success after he noticed that his own food choices were changing with the times. In Organic, Inc., Fromartz traces organic food back to its anti-industrial origins more than a century ago. Then he follows it forward again, casting a spotlight on the innovators who created an alternative way of producing food that took root and grew beyond their wildest expectations. In the process he captures how the industry came to risk betraying the very ideals that drove its success in a classically complex case of free-market triumph.

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4/5: From: Amazon; Posted: Sep-23-2007; Insight into the organic movement; "Organic Inc" by Samuel Fromartz offers a good introduction to the natural food movement. Written primarily for a popular audience, the book combines research with short histories, case studies and profiles of prominent personalities and...; read full review | report as inappropriate

4/5: From: Amazon; Posted: Aug-21-2007; Organic as an Industry; I have been very ambivalent about the organic culture and wanted to understand more about the origins of the organic movement, its significance, and the trends I observe it to be following.Samuel Fromartz's account of the organic...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Jul-18-2007; A place for organic in your life; When you think of organic foods, do you mentally picture aging hippies in co-ops, small roadside stands, and stores with counter-cultural values? That image was probably valid until the 1980's, but has rapidly been displaced...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Nov-02-2006; Organic Inc.; I enjoyed this book. It was a great introduction to the organic world.; read full review | report as inappropriate

Selected Reviews

4/5: From: Amazon; Posted: Sep-23-2007; Insight into the organic movement; "Organic Inc" by Samuel Fromartz offers a good introduction to the natural food movement. Written primarily for a popular audience, the book combines research with short histories, case studies and profiles of prominent personalities and...; read full review | report as inappropriate