International Marketing

Cateora and Graham?s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools. more

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1-10 out of 17

From: Amazon
Posted: Oct-25-2008

Textbook

International Marketing This was a book I needed for class. What can I say, it was required.

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From: Amazon
Posted: Oct-17-2008

Still number one!

I have used this book for an undergraduate course in global marketingfor more than 10 years. My students generally love this book, except the cost. The book is complete with everything from import, export, culture, supply chain, letter of credit, etc. Anything you name, it got the content. No...

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From: Amazon
Posted: Sep-15-2008

excellent

The textbook came in excellent condition and right on time for class. THANK YOU!

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From: Amazon
Posted: Aug-25-2008

worked for me...

I bought this book instead of the regular edition. The international edition was almost exactly like the original version. I think some of the page numbers were different. Other than that, it was a great way to get a text book and save money!

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From: Amazon
Posted: Jan-19-2008

College Textbook

This book is very good as a textbook for college. Alot of information with current examples to reinforce the written material.

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From: Amazon
Posted: May-14-2007

This is my textbook

I hope that it could help me to get a good result in this semester!

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From: Amazon
Posted: Aug-16-2006

Very Good Text For MBA International Marketing Course

I don't understand how people could complain about this book being too complex, poorly-written, or poorly organized. Everything is presented clearly and logically, and the case studies are relevant and interesting. I found it simple to read, informative, enlightening, and actually fun for the...

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From: Amazon
Posted: Jun-20-2006

Not as bad as others are saying!

I purchased this book for an International Marketing course I had to take for my MBA Program. I have to disagree with what I have read about in other reviews - I found this book easy to read, and simple to understand. The examples used help clarify concepts and I felt the book was well organized....

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From: Amazon
Posted: Dec-13-2005

Knowledgeable authors-boring writing

I took an International Business class for my MBA. I read every chapter in this book. There was a lot of knowledge included but there is often too much wordy writing and the book drones on. The definitions need to be in the margins. The last chapters are more of a cross cultural study of doing...

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From: Amazon
Posted: Jun-14-2005

Wordy, poorly organized, requires significant supplements

I used this book in an MBA International Marketing course. The text is a very cumbersome read. While the book contains adequate anecdotal information, the information is poorly organized and often fails to engage the reader. I routinely found myself searching for more concise supplemental...

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