International Marketing

Cateora and Graham?s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools. more

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Smarter Choice International Marketing by Philip R. Cateora. ISBN13: 9780073380988. ISBN10: 0073380989. Published by McGraw-Hill Publishing Company.... Used	Textbooks.com 2,445 reviews *smarter certified	$186 $124.50 Free Shipping Coupon 2 coupons available Code:No Code Required Detail: Free shipping w/ $25 purchase at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Code:xicyx Detail: Use coupon code xicyx at checkout to enjoy Free Shipping on your order plus enter to win $500 at Textbooks. Expires:Dec-31-2009 Restriction:Unknow	See it
International Marketing (Books) Commercial Policy Business & Economics - Cateora and Graham's International Marketing is far and away the best...	Barnes & Noble	$183.75 Coupon 1 coupon available Code:No Code Required Detail: Free Shipping on orders of $25 at Barnes & Noble Expires:Jun-30-2010 Restriction:see site for more details	See it
International Marketing Used	Textbooksrus 29 reviews	$103.31 Coupon 1 coupon available Code:No Code Required Detail: Pay $.99 Standard Shipping on any item $10 or more at Textbooksrus. Expires:Dec-31-2009 Restriction:See site for details.	See it
International Marketing Pages: 744, Edition: 14, Hardcover, McGraw-Hill/Irwin	Amazon 11,393 reviews	$143.80 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.	See it

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ProductReviews71/100 (17 Reviews)

Recent Reviews

4/5: From: Amazon; Posted: Oct-25-2008; Textbook; International Marketing This was a book I needed for class. What can I say, it was required.; read full review | report as inappropriate

4/5: From: Amazon; Posted: Oct-17-2008; Still number one!; I have used this book for an undergraduate course in global marketingfor more than 10 years. My students generally love this book, except the cost. The book is complete with everything from import, export, culture, supply chain, letter...; read full review | report as inappropriate

4/5: From: Amazon; Posted: Sep-15-2008; excellent; The textbook came in excellent condition and right on time for class. THANK YOU!; read full review | report as inappropriate

5/5: From: Amazon; Posted: Aug-25-2008; worked for me...; I bought this book instead of the regular edition. The international edition was almost exactly like the original version. I think some of the page numbers were different. Other than that, it was a great way to get a text book and save...; read full review | report as inappropriate

Selected Reviews

4/5: From: Amazon; Posted: Oct-25-2008; Textbook; International Marketing This was a book I needed for class. What can I say, it was required.; read full review | report as inappropriate

3/5: From: Amazon; Posted: Dec-13-2005; Knowledgeable authors-boring writing; I took an International Business class for my MBA. I read every chapter in this book. There was a lot of knowledge included but there is often too much wordy writing and the book drones on. The definitions need to be in the margins. The...; read full review | report as inappropriate

2/5: From: Amazon; Posted: Jun-14-2005; Wordy, poorly organized, requires significant supplements; I used this book in an MBA International Marketing course. The text is a very cumbersome read. While the book contains adequate anecdotal information, the information is poorly organized and often fails to engage the reader. I...; read full review | report as inappropriate