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Adland: A Global History of Advertising

Adland: A Global History of Advertising

Author: Mark Tungate - (Hardcover) ... more

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From: Posted: Oct 18, 2007 Type: User Review Interviews with dozens of the leading names in advertising accompany this excellent report.

AD LAND is the first book to explore the development of advertising from an international perspective rather than the usual regional, domestic focus. As such it is a recommended pick for any college-level business library strong in advertising and...
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Ads to Icons: How Advertising Succeeds in a Multimedia Age

Ads to Icons: How Advertising Succeeds in a Multimedia Age

Author: Paul Springer - (Hardcover) ... more

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From: Posted: Sep 18, 2007 Type: User Review Perfect for updating what is happening at the current marketing communication industry

Practical benchmarks, Keen insight, & logical categorization. If you want to know more about the communication paradigm after hype of the concept, brand, this is a perfect and wonderful book
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