Humor in the Advertising Business: Theory, Practice, and Wit
Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor ... more
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Smarter Choice
by Fred K. Beard. ISBN13: 9780742554269. ISBN10: 0742554260. Published by Rowman & Littlefield Publishing Group.... |
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Humor in the Advertising Business:...
Pages: 220, Paperback, Rowman & Littlefield Publishers, Inc. |
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