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Contemporary Advertising
Contemporary Advertising

Contemporary Advertising

Contemporary Advertising

Author: William F. Arens, Michael F. Weigold, Christian Arens - (Hardcover) ... more

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Review from a shopper who 'Loved it'
From: Posted: Aug 28, 2008 Type: User Review Contemporary Advertising

I am pleased with the layout of the book. The topics are placed in a logical order and the chapters fit well together. He used a varied and interesting selection of ads to help explain the topics being discussed in each chapter.

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Review from a shopper who 'Hated it'
From: Posted: Nov 12, 2002 Type: User Review Contemporary Advertising with PowerWeb and CD-ROM

It would be nice if the glossary on the CD-ROM went along with the book - makes learning confusing. It would also be nice if ther was a uniform code of terms that went along with my other marketing classes. I had to ask my teacher what we were...
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Review from a shopper who was 'On the Fence'
From: Posted: Jul 07, 2005 Type: User Review Ok

It took long time to get the book, but I got the book finally
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Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin/Mcgraw-Hill Series in Marketing)

Advertising and Promotion: An Integrated Marketing Communications...

Author: Michael A. Belch, George E. Belch, George E. Introduction to Advertising and Promotion Belch - (Hardcover) ... more

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Review from a shopper who 'Loved it'
From: Posted: Jul 28, 2008 Type: User Review Informative

This has been a very informative book in relation to the information contained in it about media planning. I am beginning to gain a greater insight into how media planning works. The book explains marketing as it relates to media and the whole...
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Review from a shopper who was 'On the Fence'
From: Posted: Nov 24, 2002 Type: User Review From a Marketing Student

One of my marketing classes is using this book. I have experienced so much PAIN reading this book that I have to give it a 3 star to release my frustration. The chapters are extremely long. The overall concept of the book is good. There are also...
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Kleppner's Advertising Procedure (15th Edition)

Kleppner's Advertising Procedure (15th Edition)

Author: Ron Lane, J. Thomas Russell - (Hardcover) ... more

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Review from a shopper who 'Loved it'
From: Posted: Jun 16, 2009 Type: User Review Exactly as advertised

Great condition, quick shipping and resolves any issues quickly. Issue in my case was that the book was sent back to them, but I was notified and it was fixed quickly. Will look to buy books from them again.
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Review from a shopper who 'Hated it'
From: Posted: Sep 14, 2009 Type: User Review Kleppner's Advertising Procedure 17th Ed. Review

I am not a fan of this seller. I have order this book over a month ago, and I have not yet recieved this book. I have tried to contact the seller, but I have gotten no response.
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The Principles of Advertising and Imc

The Principles of Advertising and Imc

Author: Tom, Ph.D. Duncan - (Hardcover) ... more

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Kleppner's Advertising Procedure (17th Edition)

Kleppner's Advertising Procedure (17th Edition)

Author: Tom Russell, Ronald Lane, Karen King - (Hardcover) ... more

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Review from a shopper who 'Loved it'
From: Posted: Jan 20, 2009 Type: User Review Kleppner's Advertising Procedure

I am very pleased with the condition of this book, considering it's a used book! :)
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Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb

Advertising and Promotion: An Integrated Marketing Communications...

Author: Michael Belch, Michael A Belch, George E Belch - (Hardcover) ... more

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Review from a shopper who 'Loved it'
From: Posted: Jul 28, 2008 Type: User Review Informative

This has been a very informative book in relation to the information contained in it about media planning. I am beginning to gain a greater insight into how media planning works. The book explains marketing as it relates to media and the whole...
read full review | report as inappropriate


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Review from a shopper who was 'On the Fence'
From: Posted: Nov 24, 2002 Type: User Review From a Marketing Student

One of my marketing classes is using this book. I have experienced so much PAIN reading this book that I have to give it a 3 star to release my frustration. The chapters are extremely long. The overall concept of the book is good. There are also...
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The Online Advertising Playbook: Proven Strategies and Tested Tactics...
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation

The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation

The Online Advertising Playbook: Proven Strategies and Tested Tactics...

Author: Taddy Hall, Steve Rappaport, Robert Barocci - (Hardcover) ... more

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Review from a shopper who 'Loved it'
From: Posted: Oct 11, 2009 Type: User Review Everything you need to know about online advertising

While working in behavioral targeting (BT), I decided to learn a bit more about online advertising (OA). I bought "The Online Advertising Playbook", and it was a really good choice. This book has been written by the Advertising Research Foundation...
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Big Life in Advertising

Big Life in Advertising

Author: Mary Wells Lawrence - (Hardcover) ... more

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Review from a shopper who 'Loved it'
From: Posted: Nov 13, 2004 Type: User Review Good whether you like advertising or not

This book does a good job of providing insight into the world of advertising, as well as, providing an interesting personal journey into and out of it. It does a good job of blending the two so when you are getting tired of one some information...
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Review from a shopper who 'Hated it'
From: Posted: May 16, 2007 Type: User Review Big Life - Sad Story

I read this a number of years ago, so forgive me for "reviewing" in generalities, as I don't have my copy in front of me.

I remember as I was getting to the end of this book an overwhelming feeling of uselessness and trivia. I LOVE...
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Review from a shopper who was 'On the Fence'
From: Posted: Sep 25, 2007 Type: User Review Entertaining, but muddled. Where were the copy editors?

I love 1960s and 1970s advertising, so I enjoyed Mary Wells Lawrence's account of some of the best TV ads were created. YouTube proved great way to see some of the classics I had missed or wanted to see again.

Nevertheless, this book...
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Dynamic Models of Advertising Competition (International Series in Quantitative Marketing)

Dynamic Models of Advertising Competition (International Series in...

Author: Gary M. Erickson - (Hardcover) ... more

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Tested Advertising Methods (Business Classics Series)

Tested Advertising Methods (Business Classics Series)

Author: John Caples, Fred E. Hahn - (Hardcover) ... more

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Review from a shopper who 'Loved it'
From: Posted: Sep 23, 2009 Type: User Review The best

I have read quite a few marketing/advertising books and this book gave me the best advice on headlines and copy. I always knew that headlines were more important, but this book broke it down and I really began to understand them.
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Review from a shopper who 'Hated it'
From: Posted: May 27, 2008 Type: User Review Don't bother

Waste of money. Waste of time. Only advertising book i've been inspired by has been "Hey Whipple Squeeze This." Save your money and skip this one.
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